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Bulk SMS - E-SMS Gateway - Adding SMS to email based Helpdesk, CRM and Recruitment platforms


txtNation's E-SMS Gateway makes it simple for any email-based platform to trigger SMS, email or both simultaneously, and accept replies by either channel.

txtNation's E-SMS Gateway enables you to provide SMS Support (aka Text Support) and SMS Customer Relationship Management and SMS recruitment, universally compatible with multiple platforms. The service integrates directly with most support platforms such as Zendesk, Zoho Support and Oracle and CRM providers such as Salesforce, Sugar,  Sage CRM and Microsoft Dynamics CRM to provide a seamless integration to work alongside, in addition to, or instead of email support.


Email-to-SMS via Virtual Mobile Number (VMN)










...and many more. Most Helpdesk, CRM and Recruitment platforms are supported.


How Does It Work?

Without the need for developers, or even the hassle of reconfiguring support system settings, easily setup 2-way SMS interaction through emails.

The 2-way communication is triggered in two ways, either ‘proactively’ where the customer support agent pushes a text message, or ‘reactively’ where a number is promoted encouraging text messages from those who need interaction.

'Proactively' via Email-to-SMS


txtNation's E-SMS Gateway provides SMS-to-email and email-to-SMS functionality. Messages are sent by simply adding an email address containing the user's MSISDN (internationally formatted mobile phone number) followed by either:

- your own domain e.g.


- our domain e.g. (domain provided on request)


'Reactively' via SMS-to-email

Recipients can respond simply by replying to the text message, replies are sent back to the email that messages were sent from (along with platform specific routing information if needed) or to the central inbound email address.

txtNation's system makes it simple for any ticket to trigger SMS, email or both simultaneously, and accept replies by either channel.


Limitations and Protection

Outbound messages are limited to 160 characters. Contact your account manager if you want to enable more than 160 characters for Email-to-SMS. Concatenated messaging will then be enabled allowing a number of messages to appear as one when delivered to users handsets. 

Please note some special characters can consume more than one character.

txtNation have built in prevention controls so agents can’t accidentally trigger many SMS messages that were intended for email. One method is to update the ticket stating that the SMS was not sent as it was over 160 characters (email still sent), the other is to trim the message adding in the final portion of the 160 characters "..cont@". 


Number Formatting

Messages are sent to a domestic mobile number so it looks like the agent has sent it from their mobile phone. This human touch has been shown to increase response rates compared to email interaction where customers often ignore what they perceive as an automated template. SMS is also a great way to get attention drawn to  non-responsive tickets, e.g. "Hey George, it's Jack from txtNation, poss to reply to please?"

txtNation has a wealth of worldwide network operator connections allowing them to easily provide longcodes in most countries in the world via readily available SMS numbers or hosted SIMS. Additionally, in many countries, ‘golden’ memorable numbers can be sourced, and also, unlike Zendesk, txtNation can provide shortcodes for 2-way communications which are typically 5 or 6 digit short numbers. txtNation also can provide free-text numbers where there is no cost for the user to send, much like a freephone number, rather than using up messages in a plan or pre-paid credit.


Numbers must be entered in International Format. This means strip any leading zeros or + symbols.

Country examples:

USA 16032875169
UK 447933334333 


Can I populate the emails containing the MSISDNs automatically based on the user input?

Yes, however without coding, which would involve your developer creating users via your platforms API, the easiest way is to copy and paste the provided number into the email field when sending to the user and adding the domain extension. 


On my platform for each contact, how can I tell which is the SMS and which is the email record?

When creating users we suggesting using a naming convention so you can easily find them again if you want to add / remove SMS from tickets. e.g. 

Email naming convention:
Firstname Secondname Companyname
Joe Blogs Cocacola  

SMS naming convention
Firstname Secondname Companyname SMS
Joe Blogs Cocacola SMS


For sending SMS click the "Pricing" button on for the latest pricing. For receiving SMS this depends on the country, please contact for pricing. 


We're here to help. Livechat with us 24/7 here, or if you have any questions don't hesitate to log a ticket at


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    txtNation Support

    Supported CRM providers:

    Pipedrive, SAP Digital CRM, Insightly, Freshsales, ProsperWorks CRM, Kaseya BMS, ConnectWise PSA, Zoho CRM, Base, Azurepath, Nutshell, Accelo, SalesAchiever Construction CRM, Really Simple Systems CRM, Salesmate, HubSpot CRM, Gold-Vision CRM, You Don't Need a CRM!, Teamgate, Daylite for Mac, Less Annoying CRM, InfoFlo, Teamleader, Salesflare, SupportCenter Plus, SYNTHESYS, amoCRM, Freshdesk, Smarty, vCita, Stratum Black for Non-Profits, Highrise, Sellsy, Salesforce, Dynamics CRM, Nimble, Fieldbook, Apptivo CRM,, Configio, SugarCRM, Avidian, PlanPlus CRM, Bitrix24, Deltek Vision, QuickBase, SalesNexus Online CRM, RepairShopr, Agile CRM, Mothernode CRM, Capsule, Contactually, Odoo, 1CRM, vtiger CRM, Relenta, SAP CRM, Streak, Interneer Intellect, Commence, GreenRope, Pepperi, InStream, DSS, RAYNET CRM, Oracle CRM, SalesOutlook CRM, Sage CRM, SalesJunction, SalesNOW, Salesbox, Cirrus Insight, Workbooks CRM, Automational, Conrep, ERP-ONE, icomplete CRM, ConvergeHub, eWay-CRM, InTouch, Tubular, Data2CRM.Migration, Snapforce CRM, HarmonyPSA, PeopleVine, Blazedesk, Borneosoft Online Forms & CRM, SalezShark, SanityOS, FieldForce, Colabo, CustomAnswers, Planner Dale, DealCloud,, SalesSeek, Comidor, Resco Mobile CRM, Aplicor 3C, Forcemanager, Inzant Sales, Platformax, 360 Enterprise Suite, BuzzFlow, Scoro, SuiteCRM, CampaignerCRM, Lynkos, Prolocus CRM, Workforce Manager, Batchbook, Conversocial, Saleswit Pinnate, webCRM, OMNITRACKER, SalesBabu CRM, Crm on clouds, GoSquared, HyperTeam CRM for Office 365, Interakt, Results CRM & Business Suite, Salestrakr CRM, UPilot, Kapture CRM, Talisma CRM, Talisma CRM, Pega CRM, Veeva CRM, 90degree Team Task, AquaCRM, Bluwave CRM, COMPLETExRM, Composity, Erpisto CRM, EspoCRM, i-linked, Liid, Rainbow CRM, SalesPredict, Simplicity CRM, Skyward CRM, TriumphCRM, Worldsoft Business Suite, Atemis CRM, Aviso Insights, BlueCamroo, BusinessMan Enterprise, PharmaCODE, Raw CRM, Topbin, Monkey CRM, Oracle Sales Cloud, OroCRM, AllProWebTools, PlayMaker CRM, CRMPRO, Adomi CRM, Aicon CRM, Assimilate, Call Center CRM, Clevertim CRM, CloudYogi CRM, CompanyHub, CRMlet, CRMnext, CVenture, eSalesTrack CRM, eZnet CRM, eZnet CRM, Five CRM, Futurelabs CRM, GetScorecard, itracEMS, KulaHub, LeadTrac, Legrand CRM, List Master CRM, Lunar CRM, MyBusiness, NetHunt CRM, NOWTIS, PipelineManager, Prospect Sleuth CRM, Push It, Radium CRM, REthink, Saarif CRM, Sextant CRM, simpleview CRM, SmarterSMB, Sobia Canyon, SoulCRM, Sugester, Suntico, SuperOffice CRM, Vite CRM, WiredContact Enterprise, SmartOffice, SprinxCRM, Amphis Customer, Aptean Pivotal CRM, Billing System, Daxko Engage, Exsalerate CRM, Leads 365, openCRX, Reflect, SalesOptimize, Saleswah CRM, Sellf CRM, Ultra-Staff Software, update.CRM, Vitalblocks CRM, WakeUpSales, Winds CRM, AppShore, PRIAM ERP/CRM, Routzy, 3GBusiness, 4ASoft Agenda, AB Client Care, ABLE, absoluteBUSY, ACE Contact Manager, Achiever CRM, AcuityCRM, ADAPTcrm, adeptcrmsales, Affinity, AgencyOrganizer, Align, AllClients, Amdocs Customer Management, Amisha, Apis CRM, AppStacks CRM, Ardexus WebMODE CRM, Avature, Basic Online CRM, bCommunities, bexio, billage, Bios CRM, Bizzy, BlueRobin CRM, BPA CRM, BuddyCRM, BusiBI CRM, Callbox Pipeline, Capriccio Fuzion, Catalyst, Celframe CRM, Cendyn/One, Centerbase, Centra CRM, CentralStationCRM, Cerillion Enterprise BSS/OSS, Client Book CRM, ClientSpace, CLIM8.NET, Clintra, Clouderac CRM, CMPro Plus, CollaBrill, Comarch CRM for Telecoms, ConcourseSuite, Connector, ContactEase, Core4 CRM, CounterBalance, cRM, CRM Billing Software, CRM Express, CRM Project Manager, CRM software, CRM Software, CRM-Express, CRM-gx, CRM24x7, CRMadar, CRMBOOST, CRMGRID, CRMrus, CROSS-CRM, CrowdTwist, Customer Relationship Manager, Customer Service Software, CustomerFirst, CxCRM, CXRM, DivyaCloud CRM, DotAlign for Outlook, E-DEAL CRM, Easy Simple CRM, EnquireLEADS, ePowerCenter, eWebLife, eXcediant, eXert CRM, EXPERT Mobile Agent, Ezeassist, FastTrack, Fat Free CRM, FernCRM, FileMaker Pro App for CRM, Finaeo, Flightdeck, Flowlens, Focus CRM, FPS GOLD Relationship Management, FundEngine, Gift and Loyalty, Gifttag, Globitel Retail Quality Management (RQM), GMP CRM, Grace, Gro CRM, Grow in Cloud, Healthcare CRM, Heap, Honeybee, HyperOffice CRM, iGlobe CRM for Office 365, iGov CRM, Impel CRM, InfiniteCRM, Inigo, Insight Selling Suite, IntelliPad CRM, Intellistant, InTimeCRM, InvisibleCRM, ioGrow, IRIS CRM, ITISL CRM, junariCRM, Junxure Cloud, Kahoots App, KasCur Pro CRM, Kaseya BMS, KEA, KeiCRM, Kool CRM, Kustomer, LAMP-360, LeadOrganizer, Lighthouse CRM, Lime, Logical Office, Luxor CRM, M R Reporting Software, MagicCRM, MAP.CRM, MasterSales, MasterStream, MaxiClient CRM, melssCRM, MergeWare CRM, MGW CRM, Mia, MiAgent, MicroCRM, Money Advice + CRM, NEHANET CRM, netPeople, Ninjodo, Nutriadmin, OI CRM, OM.Net, ONDiGO, OnSite CRM, OpenCRM, Oscar, Outfield, PeopleTray, Peppercan, Plum CRM, PMAM CRM, Project Pipeline, Pronto Xi Sales & Marketing, ProSTART 2013, QuickDesk, QuinataCRM, Qwikkr, RealTime CRM, Rebilly, Relationally, Relay, REST, retailCRM, Revamp CRM, Riptide Cloud, River CRM, Rubi CRM, Ryan Solutions, Sales Infinite, SalesBase CRM, SalesCRM+, Salesformics, SalesGrow, SalesIn4 CRM, Saleskit, SalesMetric, SalesOptima Stratus, SalesPage, SalesRadar, Salpo CMR, SAP Beyond CRM, SAS Customer Intelligence, Second CRM, SEI CRM, SignupLab, Simple CRM System, Simple Sales Tracking, SimpleCRM, Simply CRM, SIS CRM, SkyCRM, Smalution CRM, SmartCompany, SmartRoom CRM, SmartStart CRM, SmartTouch CRM, SnapCRM, SP CRM Lite, Sparkcentral Customer Engagement Platform, SplendidCRM Enterprise, StarterCRM, StayinFront TouchRX, SwiftCRM, Swyft Interaction Hub, Synap, T3 CRM, Tabillo, Tactile CRM, TangoCRM, TCS CRM, Techsysplus CRM, Teckst, TLD CRM, Trustfuel, Tuo 360, Tustena CRM, Valai CRM, Vasco CRM, Vela CRM, Veloxy, Viabl, Virtuous, Vivo CRM, VTC CRM, Wintouch eCRM, WizSame, Yetiforce, ysura, ZeyOS, ZIRA CRM, Zurmo, Zyprr.

    Edited by txtNation Support
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    txtNation Support

    Supported Helpdesk Providers:

    Talkdesk, Freshdesk, Toonimo, ScreenConnect, TeamSupport, Issuetrak, Agiloft, SysAid, Help Scout, Front, AnswerHub, Answerbase, VisionFlow, Vision Helpdesk, Helprace,, SupportCenter Plus, SYNTHESYS, Bloomfire, ShareNet Customer Service, Zoho Desk, Userlike Live Chat, Zoho Survey, Salesmachine, Tenfold Sales Dialer, dapulse, Advisor, LiveChat, Zendesk, Intercom, UserVoice, NABD, iSupport, Kayako, UseResponse, Tidio Chat, Casengo, Blazedesk, GoToAssist, FocalScope, MightyCall, CustomAnswers, LiveEngage, C-Desk, devContact, Conversocial, ilos Videos, Parature Customer Service Software, ClickDesk, HyperTeam CRM for Office 365, XSellco Fusion, eServiz, FuzeDigital, ThoughtBuzz, versaSRS HelpDesk, ServiceNow Customer Service Management, Callmaker, Gnatta, Chataroo, HelpSpot, SupportBee, AlwaySupport, Chat Interface for Operator, Dial Once, Magentrix, MailManager, Ongair, Oxygen Service Desk, SuperOffice CRM, Ticksy, Vivocha, Zoho Discussions, Cincom Synchrony, Customer Support Suite, HelpOnClick Live Chat, Omni-Channel Customer Engagement, KANA Customer Service Software, Achiever CRM, AGI Self Service, Akio, Ameyo Engage, AnswerChat, Any Request, Aptean Onyx CRM, Bamboo Cricket, Blitzz, Brand Embassy, CafeX, Chloe, ChurnSpotter, Cingo, Clarabridge Enterprise, Close Support, Cloud 9 Support, Cognitive Virtual Assistant, Comarch NGSF, Comm100 Help Desk, Communications Center, Consumer Relationship System, CRMUnleashed, CS for SharePoint, CSS Corp, CustomerFirst, E-Track, eGain Suite, ePowerCenter, Eptica Entreprise Suite, eTouchPoint, ExDesk, Genesys Customer Experience Management, Gladly, Helppier,, iCity, Inbenta, Inbify, Infantry - Managed chat support, Inforobo, Jenny, Joydesk, Kapdesk,, kookdokoo, Kustomer, Leapchat, LobbyCentral, Macinpro, Mi4biz, MSP Anywhere, Neocase CS, NetKeeper, NetSupport 24-7, nService, OMQ self service, P3chat, Pega Customer Service, Preactor, Pulse CRM, Remetrex PQ, RenewityRMA, Respond, ResponseTek:CEM, Returngoods, Revelation helpdesk, Richmond ServiceDesk, Rocktik,, SiteGlue, Slaask, SmarterTrack, Sparkcentral Customer Engagement Platform, SpiceCSM, SRM Software, SupportPortal, Teckst, Tender Support, trueAct, Trust+, Web Customer Service Solution, WebQA, WebSupport PRO, Zervicio, Zinergy, Zoomin.

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