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Why are Premium Rate services so successful?

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Why are premium rate services so successful?

In the last several years we've had thousands of clients launch Premium SMS services on our short-codes and Premium IVR campaigns, we've amassed and analysed huge amounts of data, we've seen the trends. Popular service types come and go, controlled by market demand and shifts in users' savviness.

So in response to this, we have provided a high level overview of what makes premium services successful and right for you pulling from from industry sources, and from our own data we provide an analysis of what makes premium rate services successful.

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