Also Known As
Canned SMS billing, Pre-formatted SMS billing, On-deck billing, Background billing, Wrapper billing, Preloaded content billing, Try before you buy billing, Sent in app.
An application that when activated on a handset an SMS is sent into a shortcode to opt the user into a premium service. Users must be informed of the price and other relevant regulatory information plus should be made aware that a message will be sent from their handset.
Charging for initial activation, activation of new features and/or upgrades of download games, games that come with the handset, applications / app store downloads, wap downloads, most commonly on Java / J2ME, Android and Blackberry games and apps.
As with all applications there are varying degrees of sophistication, e.g. some applications are able to receive and interpret the premium message to make users aware that their payment has been successful. Others may require the user to enter the password they receive in the premium message to activate the service.
This type of billing lends itself well to MO billing, where the incoming MO can be taken as confirmation of payment, without having to return an MT and monitor its delivery report.
If you are building one yourself, there is a strict approval process due to the potential similarity with the fraudulent diallers, see http://en.wikipedia.org/wiki/Dialer.
txtNation work with a number of external companies who can assist you to deploy this type of billing. Speak to your account manager for more details.