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Keyword

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Also known as

keyphrase, key phrase, passphrase, pass phrase, identifier, short code word identifier, prefix, suffix

Usage

A word or name used to distinguish a targeted message within a Short Code Service. 

A Keyword is the first word that someone sends via SMS to the short code number. This word is then matched to your account and processed accordingly.

As a general rule we say to keep these short as most users don't like typing lots of characters into their phone.

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