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USA / Double opt-in and Message Flow format

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Q: What do I need to include in the double opt-in message, inviting them to reply back with "Y" so I can opt them in to my service?

 

A: Here is an example double opt-in message, no deviations or omissions are allowed:


SMS DOUBLE OPT-IN

Subscription Service 

{Name of service} $x.xx/month subscription.  Reply Y to join!  x Msg/mo. Msg&Data Rates May Apply. Reply Help for Help or {customer support number} {website}

e.g. 

TV Gossip Alerts.  $4.99/month subscription.  Reply Y to join!  6 Msg/mo. Msg&Data Rates May Apply. Reply Help for Help or 866000000 sd.txtnation.com

 

Joining msg: 

MT (PSMS): You've joined {service name}. Billed $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

Monthly Reminder: 

MT (SR): Your subscription for{service name} will renew in 3 days. $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

Renewal msg: 

MT (PSMS): Your subscription for {service name} has renewed. Billed $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

**********************************

Non-subscription service

{Name of service} Cost $x.xx.  Reply Y to join!  Msg&Data Rates May Apply. Reply Help for Help or {customer support number} {website}

e.g.

Dallas TV Spoiler.  Cost $4.99.  Reply Y to join!  Msg&Data Rates May Apply. Reply Help for Help or 866000000 sd.txtnation.com

For example:
1) User sends in KEYWORD
2) You reply with (at zero credits / std rate):
"Welcome! Thanks for using [Name of service]. Reply 'Y' to receive. Cost 1.99. Not a subscription service. Need help? Txt HELP, To stop, text STOP.
3) User replies Y
4) If using info messages reply:
"[your info message]. Text HELP for help. STOP to stop."


For example:

1) User sends in KEYWORD (costs user their standard price to send an SMS, costs you $0.00)


2) You reply with {Double opt-in message as above}

(costs user their standard rate to receive and SMS, costs you the price of a pre-paid bulk sms credit)

 

3) User replies {KEYWORD} (costs user their standard price to send an SMS, costs you $0.00)

 

4) If using info messages reply with your premium message:

 

"[your info message]. {Cost} Msg&Data Rates May Apply. STOP to stop."

 

(costs user the tariff of the premium rate message you sent them, e.g.$0.99, $1.99, $4.99, etc. Earns you the outpayment as on your rate card, applicable to that premium message)

 

**********************************

 

Q: Can I have the user complete the initial opt-in via a web form?

 

A: Yes, the messages would like like the following:


WEB BASED OPT-IN REQUIRING A REPLY DOUBLE OPT-IN

Subscription Service 

{Name of service} $x.xx/month subscription.  Reply {KEYWORD} to join!  x Msg/mo. Msg&Data Rates May Apply. Reply Help for Help or {customer support number} {website}

e.g. 

TV Gossip Alerts.  $4.99/month subscription.  Reply {KEYWORD} to join!  6 Msg/mo. Msg&Data Rates May Apply. Reply Help for Help or 866000000 sd.txtnation.com

 

Joining msg: 

MT (PSMS): You've joined {service name}. Billed $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

Monthly Reminder: 

MT (SR): Your subscription for{service name} will renew in 3 days. $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

Renewal msg: 

MT (PSMS): Your subscription for {service name} has renewed. Billed $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

**********************************

Non-subscription service

 

{Name of service} Cost $x.xx.  Reply {KEYWORD} to join!  Msg&Data Rates May Apply. Reply Help for Help or {customer support number} {website}

e.g.

Dallas TV Spoiler.  Cost $4.99.  Reply {KEYWORD} to join!  Msg&Data Rates May Apply. Reply Help for Help or 866000000 sd.txtnation.com

 

1) User sends in KEYWORD
2) You reply with (at zero credits / std rate):
"Welcome! Thanks for using [Name of service]. Reply 'Y' to receive. Cost 1.99. Not a subscription service. Need help? Txt HELP, To stop, text STOP.
3) User replies Y
4) If using info messages reply:
"[your info message]. Text HELP for help. STOP to stop."


For example:

1) User on website prompted to enter their number (costs user $0.00, costs you $0.00)


2) You reply with {Double opt-in message as above}

(costs user their standard rate to receive and SMS, costs you the price of a pre-paid bulk sms credit)


3) User replies {KEYWORD} (costs user their standard price to send an SMS, costs you $0.00)


4) If using info messages reply with your premium message:


"[your info message]. {Cost} Msg&Data Rates May Apply. STOP to stop."


(costs user the tariff of the premium rate message you sent them, e.g.$0.99, $1.99, $4.99, etc. Earns you the outpayment as on your rate card, applicable to that premium message)

 

 

***********************************

Q: Can I perform a pin based opt-in (WO-PIN) where the user enters a pincode that I have sent them?

 

A: Note that WO-PIN is only available with carrier approval. It is not currently available on our shared codes. 

 For web based pin opt-in services, which is currently only available on special application (speak to your account manager for more details) use the following example as a template:

 

PIN WEB BASED OPT-IN. NO MO REQUIRED 

 

Subscription Service 


{Name of service} $x.xx/month subscription.  Your PIN is XXXX enter at website or reply “Yes”. x Msg/mo. Msg&Data Rates May Apply. Reply Help for Help or {customer support number} {website}

e.g. 

TV Gossip Alerts.  $4.99/month subscription.  Your PIN is 3425 enter at website or
Reply “Yes”.  6 Msg/mo. Msg&Data Rates May Apply. Reply Help for Help or 866000000 sd.txtnation.com

 

Joining msg: 

MT (PSMS): You've joined {service name}. Billed $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

Monthly Reminder: 

MT (SR): Your subscription for{service name} will renew in 3 days. $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

Renewal msg: 

MT (PSMS): Your subscription for {service name} has renewed. Billed $X.XX/month. Approx XXmsg/mo. Msg&Data Rates May Apply. Reply STOP to cancel, Reply HELP for help.

 

 

**********************************

Non-subscription service

{Name of service} Cost $x.xx.  Your PIN is XXXX enter at website or
Reply “Yes”. Msg&Data Rates May Apply. Reply Help for Help or {customer support number} {website}

e.g.

Dallas TV Spoiler.  Cost $4.99.  Your PIN is 2343 enter at website or
Reply “Yes”.  Msg&Data Rates May Apply. Reply Help for Help or 866000000 sd.txtnation.com

 

CTA

 

1) User on website chooses to buy the subscription ringtone package by clicking the “buy” button. User is asked to agree to Ts & Cs, select their carrier, and enter their cell phone number. (Std rate)

 

2) Ringtone.com – 20 credits for $9.99/month. Msg & Data Rates May Apply. Your PIN is XXXX enter at website or

Reply “Yes”. Text HELP for Help. Support: Ringtone.com or call 555-222-3333. (Std rate)

 

3) User enters PIN on website or responds “Yes” to Short Code Std 

 

4) You are subscribed to Ringtone.com at $9.99/month! Support? 555-222-3333. HELP 4 Help, Text STOP to end. ($9.99 + Std)

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