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Canada - Premium SMS, Short Code Requirements

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The regulations in Canada caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate Services and Short Codes.

The Canada Wireless Telecommunications Association (CWTA) is responsible for governing premium and standard rate short codes in Canada. The full CWTA regulatory document "Canadian - Common Short Code Application Guidelines" is attached at the bottom of this forum post.

 
Carriers 

Premium Carriers

 
 
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Standard Rate Carriers

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Market Statistics

- 4.2 billion peer-to-peer text messages were sent in March 2010. This represents a 10.5% increase over the last reported December total of 3.8 billion messages.

- The total number of person-to-person text messages sent during the first quarter of 2010 was 12.1 billion messages which already represents more than one third of the 2009 year total of 35.3 billion.

- In March 2010 Canadians sent an average of 135.4 million messages per day.

- In March 2010 an average of 183 text messages were sent per subscriber per month. This is up from the 165 text messages sent per subscriber per month in December 2009.

- Canadians sent and received a total of 538 million text messages from short codes in Q1 of 2010 up from 536 million messages sent and received in Q4 of 2009.

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• Total number of wireless subscribers: 25.1 million.
• Canadian carriers have coverage for 99% of Canadians
• Canadians send 199 million text messages per day.
• 75% of Canadian households have access to a wireless phone
• Wireless revenues in Canada totaled $18 billion in 2010.
• Wireless market sector revenues are the largest component (43%) of total telecommunications revenues.

Carrier / Rank / Total Subscribers
Rogers/Fido / 1 / 9,288,000 (Q3 2011)
Bell/Virgin / 2 / 7,369,596 (Q3 2011)
TELUS Mobility / 3 / 7,211,000 (Q3 2011)
SaskTel / 4 / 568,904 (Q3 2011)
MTS / 5 / 494,462 (Q3 2011)
Wind Mobile / 6 / 403,000 (Q4 2011)
Videotron / 7 / 253,900 (Q3 2011)
Public / 8 / 199,000 (Q4 2011) (Analyst estimates only)
Mobilicity / 9 / 187,000 (Q4 2011) (Analyst estimates only)
Source is CWTA website.

 

Approval Process

As part of the application process you will need to complete a txtNation Customer Care Form (CCF).

As part of the application process for a dedicated code you will need to return 2 forms to txtNation:

1) Common Shortcode Application Form

Used to submit to CWTA for them to provision the shortcode.

2) Carrier Acceptance Test Plan

Used to present your service to the carriers and used ongoing to ensure that your service tests the same as the approval.

Please note the application process and costs for non-premium services is exactly the same as premium services. 

 

Promotion Guidelines 

Note that Rogers requires a toll free customer support number answered 09:00 - 21:00. During out of hours this must be answered via IVR service giving the ability for users to opt-out. Speak to your account manager for the price for txtNation to provide this for you. 

 

See Common Short Code Application Guidelines in particular, page 14, 15 and 16:

At a minimum the following information must be disclosed in all forms of advertised calls-toaction (CTA):

1.2.1 For premium services, the billing period and applicable cost must be disclosed using a dollar sign “$”. For example: “$2/msg” and “$0.50/msg” are acceptable pricing disclosures; however “2/msg” is not acceptable. Additionally, the frequency of message delivery must be disclosed if it is an ongoing service.

1.2.2 If a service costs the consumer a standard rate message fee, then it is acceptable to disclose that standard rates apply using “Std rates may apply”. Alternatively Content Providers who choose to utilize “Std msg & Data rates may apply” will be considered acceptable.

1.2.3 In cases where the consumer receives an MT containing a clickable link to a site accessible on the consumer‟s mobile phone, messaging must additionally state that “Data rates may apply.” Content Providers who choose to use “Std msg & data rates may apply” will be considered acceptable.

1.2.4 It should be noted that any MT message containing a subsequent CTA should fully disclose the incremental cost for further participation.

1.2.5 Content Providers/Aggregators are encouraged to use less text savvy language when disclosing the pricing terms, message frequency and opt-out information. This is applicable to all CTA disclosures, the abbreviated Terms and Conditions of participation in the service and the double opt-in message (for more information regarding the double opt-in message please refer to part IV, section 6.2).

1.2.6 Content Providers/Aggregators should be conscientious that content that they control within text messages may appear as emoticons on handsets that support enhanced messaging.

 

When advertising online, at a minimum, the following information must also be disclosed:

1.2.7 If the signup process requires the consumer to visit multiple web pages, the cost for participating in the program must be clearly included on all pages throughout the signup process (from first contact page to last contact  page including pages in between that are not requesting consumer registration information).

1.2.8 CTAs should not contain language or utilize tools (e.g. a countdown clock) that convey a sense of urgency about an offer or service.

1.2.9 The consumer‟s MIN cannot be pre-populated in data entry fields.

1.2.10 The Content Provider must own and control the MIN entry page for all premium subscription online registrations.

1.2.11 Summary terms and conditions must be completely visible (above the fold at screen resolution 1024x768 for Internet Explorer 8) and not automatically prechecked in cases where a consumer is asked to accept the terms.

1.2.12 Pricing terms on CTAs meant for the mobile web must be disclosed above the “Buy” (Accept, Purchase, Subscribe, etc.) button.

1.2.13 CTAs for Premium SMS Subscription Services must include a Terms and Conditions checkbox directly below the MIN entry box that discloses the billing period, applicable cost, frequency, that the service is a subscription and total monthly cost for participating in the program (e.g. This is a subscription service where you receive 3 messages per week at $5.00 per week = $20 per month. Please check to accept). This checkbox cannot be automatically pre-checked and the text must be entirely visible to the consumer (e.g. black text on white background). In instances where the monthly cost equation is not valid (e.g. 5 weekly billable messages in a month), the Content Provider must disclose in the abbreviated Terms and Conditions what the cost for participating will be for these months.

 

SMS services must not be associated with, or used to entice users to access content that is associated with any illegal practices such as copyright violations or piracy. Should SMS services be offered to customers in exchange for or in advance of getting to other content, such as in the case of legitimate marketing incentives, it should be clear to the consumer on the MIN entry pages what they are signing up for and at what costs, as specified in part  IV, section 1.2 above. The legitimate marketing incentive must be presented fairly and must not be misconstrued as being something other than what it is (e.g. a licensed movie trailer instead of a movie). It is not permitted to advertise a marketing incentive as free unless it is truly free to the customer. This should also be made clear to the customer signing up for the Short Code program. 

Should SMS services be offered to customers in exchange for or in advance of getting to other content, it must be specifically stated in the application form and be approved by the carriers. Content Providers must be able to provide proof that they are licensed to offer the marketing incentive upon request.

The actual nature of Short Code programs must not be obscured by unrelated material. For instance, a premium charge program that provides a „joke of the day‟ subscription should not be advertised, positioned or promoted as something else. The advertising, positioning and promotion of premium SMS programs, including all affiliate advertising and any associated web sites, must clearly and conspicuously highlight the content that the subscriber will be receiving on an ongoing basis and the terms of that subscription distinctly from the marketing activity or incentive that encourages the consumer to subscribe to the service.

SMS services must not be associated with stacked marketing practices, which is a deceptive form of advertising, referring to a cross-selling of several PSMS promotions from the same or different sponsors, sometimes on multiple different short codes, within the same online user flow, whereby a customer is shown a series of offers in close succession, often with his or her mobile phone number pre-populated in subsequent pages. A website‟s initial pitch might solicit the consumer‟s number by offering “free” MP3s or ringtones, then cycle the customer through the series of offers before he or she can claim the free content.

The TVB (Television Bureau of Canada www.tvb.ca) Telecaster guidelines provide advertisers and agencies with an outline of standards and requirements which must be adhered to when producing commercials, infomercials and/or public service announcements for television. All Short Code applicants should refer to the appropriate Telecaster guidelines as a minimum when advertising their services on TV.

Participation TV is defined for the purposes of this document as the use of mobile interaction to allow viewers of a TV broadcast to engage in various ways with the broadcast content. These interactions can include having an impact (e.g. voting) or expressing an opinion (e.g. text to screen). Participation TV visual CTAs should use a minimum of 22 or 23 scan lines or font size of 12 in order to ensure the details are legible in the CTA and when used in conjunction with a verbal CTA be onscreen for 3 seconds for the first line of text and 1 second for each additional line. A minimum of 23 scan lines should be used when the CTA does not include a voiceover.

 

Message Flow Requirements

See Common Short Code Application Guidelines.

 

*** IMPORTANT NOTE ***

IN CANADA CARRIER RESTRICTIONS MEAN ALL MESSAGES ARE CAPPED AT 136 CHARACTERS. 

Most of the Canadian carriers only support a maximum message length of 136 characters. Rogers and Fido technically support 160 characters (as they are GSM carriers) but the CWTA guidelines stipulate that shortcode campaigns must use a maximum message length of 136 in order to ensure a consistent user experience across all carriers.

 

Billing Types

We operate both Mobile Originated (MO) and Mobile Terminated (MT) billing on dedicated lines in Canada. See forum entry "What are the SMS billing types available?" for more information on these billing types.

  

Service Types

Contests

Note that running a contest / competition with a prize incurs additional setup and monthly costs in Canada. Your account manager can furnish you with these costs if this is a service type you would like to operate. 

See Common Short Code Application Guidelines, in particular page 19 and 25 to 27:

In addition to adhering to the Canadian Common Short Code Application Guidelines, Content Providers running contests are encouraged to refer to the following governmental guidelines:

Competition Bureau Enforcement Guidelines for Promotional Contests;
http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03126.html,
Québec Régie des alcools, des courses et des jeux;
http://www.racj.gouv.qc.ca/index.php?id=88&L=1

The following information must be included in the Short Code application for all contesting programs:

  • There must be a “No Purchase Necessary” method of participating in the contest.
  • Full contest Rules and Regulation, which abide by all applicable local, provincial, territorial and federal laws, must be available upon request by any individual WSP prior to the program launching. The applicant must provide the contact information for the WSPs to use should they require access to the contest Rules and Regulations. Notwithstanding CWTA and WSP guidelines within this document, nothing contained herein confirms any legal compliance. Compliance with all applicable laws is the sole responsibility of the Content Provider. 
  • The details regarding prizing offered to contest winners, draw dates, defined contest period, number of prizes, any regional allocation of prizes and chances of winning must be included in the application form for all programs with a contest element.
  • There must be a minimum prize value of $500 per month of the contest term (e.g. a 6 month contest term must offer a prize with a minimum value of $3000).

When advertising a contest, the following requirements are to be adhered to (at a minimum):

  • Disclosure should be made in a reasonably conspicuous manner prior to the potential entrant being inconvenienced in some way or committed to the Content Provider's product or to the contest.
  • Contest winners are to be selected or prizes are to be distributed on the basis of skill or on a random basis.

Examples of SMS contests include but are not limited to: answering trivia/skill questions, ballot draw entries and reverse auctions.

Contests Running in Québec:
Where Québec residents are ineligible to win a contest, the Content Provider must (at a minimum) block Québec area codes from participating. In the event that a contest is only used to promote the content (where the contest is not the content), it must be made clear to customers with province of Québec area codes that they are ineligible for the advertised prize before they choose to proceed with confirming their opt-in. Should the consumer abandon the registration process, all communication is stopped. If they agree to continue the subsequent registration steps must carry out the required opt-in process in full.

 

Additional Chances to win:
During the course of a Premium SMS contest, the Content Provider may wish to offer the consumer an additional chance to win. This aspect of the program must be stated in the CSC application when submitted and approved by the Short Code Council. Once the consumer enters the contest, the confirmation MT they receive may include a CTA for an additional chance to win. This message must include the additional pricing terms and opt-out
information. Prior to incurring any additional premium costs, the consumer must reply to this message indicating that they wish to play again.

Example 3: Additional chance to win for a premium contest programs:

  Sample Text Charge
MO     Consumer‟s entry in response to a CTA Non Premium
MT Congratulations u‟r entered in the draw! Want 1
more chance to win? $2 per entry reply YES to 
play again! To end txt STOP
Premium
MO YES Non Premium
MT Additional chance to win in the form of a ballot 
or question
Premium


Chat Programs

There are two types of chat programs:

12.1 Peer to Peer – Where the interaction is between two individuals, neither of whom are a paid “chat professional.” Peer to Peer chat programs charged on a per message basis should be charged on the MO to limit the possibility of one consumer sending large amounts of unwanted messages to another consumer. Consumers should have the ability to „block‟ unwanted contact from a specific consumer. This „block‟ function should be reversible.

12.2 Operator Assisted – Interaction with an operator assisted chat must be limited to a 1:1 message ratio unless otherwise approved by the Short Code Council. The paid “chat professional” is expected to conform with their own industry best practices to ensure an ideal consumer experience.

Administrative messages associated with opting-in to the program and setting up profiles should not incur premium charges where possible. The call-to-action must disclose if premium charges are incurred in the registration process.

If any aspect of a chat program includes a subscription element, all subscription program guidelines must be observed. These include the double opt-in for premium subscriptions, and monthly reminder message for all subscription programs. Chat-specific subscription elements can include: A match or profile notification subscription service offered at a premium above and beyond the initial agreed terms, which must require an additional opt-in to be obtained from the subscriber for this service.

Each WSP may, on a case-by-case basis, request that a spend cap be implemented for a chat program. Chat Program Operators should contact their Aggregator for specific information related to each WSP.

All chat programs should include an age verification process to ensure the content of the chat is appropriate to the consumer‟s age. The age verification process must require the consumer to actively confirm their age, either by providing their birth date, age or by replying in the affirmative that they are past a certain age.

 

Requirements For Chat Programs - ROGERS Networks

* This is a soft cap: Rogers Wireless/Fido: $100 / per month / per user / per short code

* The soft cap must be applied: Upon reaching each multiple of the soft cap, the user must be resent the opt-in message, and be asked to reply with YES in order to continue.

* txtNation must also be e-mailed a notice of each incident of a user wishing to go over the soft cap, so that it may be recorded at Rogers customer service. These can be e-mailed to aeus@txtnation.com with the subject "Soft Cap Authorization ROGERS 83999", containing the short code, mobile number, carrier, and amount spend to date in the current month each on a newline.

* In addition, a hard cap of $500 / per month / per user / per short code also needs to be applied, and cannot be exceeded. Its is suggested that upon approaching the hard cap (suggested $450), the user be notified, in order they be made aware that access to the service will be suspended until month roll-over.

 

Programs Requiring Special Consideration

The Common Short Code Application Guidelines do not typically support programs involving alcohol, tobacco, gaming or adult oriented content; nor do they typically support programs used for the promotion of any individual WSP, however services can be allowed with special permission. 

Short Codes that are permitted for use on programs containing adult oriented content once the user is of legal age in their area of residence.  The age restriction must be disclosed via double opt-in prior to participation, and in some cases must be verified prior to allowing the user to participate in the program or prior to user receiving messages.  This also applies to programs/ services involving alcohol, tobacco and gaming.

Common Short Code Application Guidelines at this time do not support programs that require, explicitly or implicitly, a guarantee that a text message will be delivered. Two specific categories of these alerts are further explained below:

13.1 Campus Alerts:
CSC applications requesting to offer campus alerts by SMS to students may be approved by the Short Code Council on a case-by-case basis. Campus-wide alerts such as school closures due to weather, class cancellations, and exam schedule changes are the anticipated alert content. It is not anticipated that these alerts will be used for urgent, time sensitive communications as a sole means of alerting consumers. For further information
please contact the CWTA.

13.2 Health Alerts:
CSC applications requesting to offer SMS alert subscriptions whose message content pertains to health alerts or medication reminders may be considered by the Short Code Council on a case-by-case basis. Consumers must be aware that message delivery cannot be guaranteed. For further information please contact the CWTA.

 

Charitable Donation Programs
Application Service Providers wishing to run charitable donation programs should contact the Mobile Giving Foundation Canada (MGF-C) for more information about running these types of programs in Canada. The MGF allows registered charities the opportunity to have mobile phone consumers donate money to participating charities by texting a keyword to a Short Code. Please visit the Mobile Giving Foundation Canada web site at www.mobilegiving.ca for further details.

 

Downloadable Binary Content (Storefronts) via a CWTA Storefront Application
Storefront applications require a different and more in-depth application to the CWTA than regular SMS programs, and are reviewed by a different sub-council. In addition to submitting an application to the CWTA, it is recommended to join txtNation in a conference call with the carriers prior to the application to pre-sell the proposed storefront.

The approval for storefronts is given in two phases:

1) A preliminary letter of approval, confirming the carriers’ intent to participate in the program, and allowing the opportunity to complete commercial details, and 2) A final letter of approval, establishing a production readiness date, by which the participating carriers will be completed network and billing integration with txtNation. Longer lead times are also required (2-3 month) to complete the negotiation, application, and integration process. It may be helpful to review the Description of Canadian Rich Content Storefront Application Process located here.

Integration & Billing for Binary Storefronts
txtNation assists clients to launch storefront by providing connectivity to 4 platforms; SMS, WAP Push, carrier ID Look-up, and Billing. It’s worth noting that the Canadian carriers each have divergent methods of billing for downloadable binary content, so our Billing gateway normalizes the billing process to one common client front end. Content is hosted and delivered by our clients, however carrier white listing of client download domains is
required to allow content download, WAP browsing, and zero rating of data charges during download to process freely.

Binary Storefront Billing Models
The carriers allow both one-time and subscription billing models (weekly or monthly). Where a storefront is offering subscription services, end users must be also presented with the option to download content via one-time billing.Note that carriers also may charge data fees to end users, which must be disclaimed (generically) to end users.

Binary Storefront Allowable Content
The carriers are currently allowing storefront providers to offer the following download types to end users:
- Ringtones (poly & real)
- Wallpapers
- Java Games (game publishers, titles, and prices must be approved by carriers)
- Video and full track MP3s are not currently permitted. Any other content types desired to be offered should be discussed with the carriers.

Binary Content Promotional Content
Subject to approval by the CTWA, a promotional content initiative is one that allows the download of “bonus”, “complimentary”, or “promotional” binary content to devices, without a premium charge to the consumer. Download/data rates are charged by the carriers for such downloads, and as such positioning them as “free” is strictly prohibited. Typically initiative must follow the following conditions:

- must define a specific item or selection of items available for download, and be limited to ringtones and wallpapers,

- should be a limited quantity of items available, both per user and per campaign, and preferably contain a form of qualification required to be eligible for the download.

Binary Content Advertising and Advice of Charge
Promotion of the download must clearly communicate that carrier download fees apply, and any other applicable terms that apply. As well, an advice of charge WAP page will be presented to the consumer, again identifying that data charges apply and asking them to confirm before proceed with the download. A promotion specific SMS message should also be delivered to the end user at the completion of the download, to confirm and close the interaction.

Binary Content Integration Notes
Integration to txtNation's SMS, WAP Push, and Billing is required for these promotions. Content is hosted and delivered by our clients, however carrier white listing of client download domains is required to allow content download, WAP browsing, and zero rating of data charges during download to process freely. Different charges can apply when selling content because of the additional work involved. Please speak to your account manager for a quote if you would like to sell Binary content in Canada. 

 

In addition:

As per page 24 of the Common Short Code Application Guidelines:

m-Payments

m-Payments: The Common Short Code Application Guidelines may support the use of Short Codes solely as a means for an Application Service Provider to use the WSP to bill on behalf of the applicant for a sale of the applicant‟s service or content, where said service or content goes beyond information contained in a basic text message. A minimum $20 monthly spending cap per consumer per Short Code must be implemented on agreements between the WSP and Content Provider granted on a case-by-case basis. Lease terms for these programs are limited to a maximum of 6 months, and may be renewed pending Short Code Council approval. Typically, m-Payment programs do not have a subscription element associated with the program however, if a subscription does exist then all applicable rules in IV.6 will apply

m-Banking allows financial institutions to offer the mobile services to their consumers such as: 

  • Alerts for account activity and transfers, 
  • Transaction verifications and notifications, 
  • Customer service information requests such as branch locations for example

m-Offers are vouchers or coupons that are typically sent to the consumer by the Content Provider/Aggregator. Presenting an m-Coupon at the point of sale (retailer for example) allows the consumer to receive the same benefits as another consumer who has a paper coupon/voucher. These coupons or vouchers can be sent via SMS, as a WAP link or MMS (such as a barcode).

m-Tickets allow consumers to obtain tickets from any location and at any time using mobile phones. m-Tickets are typically delivered to the consumer via SMS, as a WAP link or MMS (such as a barcode). Consumers are then able to use their tickets immediately by presenting their mobile phones at the venue.

 

Shortcode and Keyword Structure 

Five and six digit Short Codes are used as part of the CWTA inter-carrier initiative. Short Codes beginning with a “4” and a “0” are not available as part of the current initiative. CWTA maintains the registry of available codes as follows:

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See Common Short Code Application Guidelines in particular, page 16 to 18.

STOP, ARRET, HELP, AIDE and INFO are five (5) Mandatory Keywords that must be implemented on all CSC programs in order to give consumers a more consistent experience.

Regardless of price point, intended audience, message frequency or commercial availability, all CSC programs must support these Mandatory Keywords to ensure a universal consumer experience. Please note that keywords shall not be case sensitive.

2.1 These Mandatory Keywords must be available in all programs without exception; whether the consumer is subscribed to the program or not;

2.2 These Mandatory Keywords must be written in CAPITAL LETTERS at all times in messaging and all advertising to emphasize their importance;

2.3 They must also be available in both English and French regardless of the intended audience. However, if a program is solely promoted in one language, it is acceptable that the messaging for all five Mandatory Keywords be in the language in which the program is promoted;

2.4 All Mandatory Keyword messages should be delivered free of charge where possible as they are administrative in nature;

2.5 In the event that a single Short Code is running services for multiple clients, it is the Content Provider‟s responsibility to provide details for the <INFO>, <HELP> and <AIDE> keywords.

<HELP>: The following information must be included by the Content Provider in one (1) MT
message:

  • Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;
  • Cost and message frequency of the program;
  • Opt-out information using <STOP>;
  • Identity of the program sponsor by name or company name (a program sponsor is defined as the company promoting the service) and a short description of the program;
  • The HELP message may also include a list of common keywords and a description on how to use the service. 

<AIDE>: This keyword will return the same information as <HELP> but the one (1) MT response should be in French.

<INFO>: The following information must be included by the Content Provider in one (1) MT message:

  • The Content Provider (or Aggregator‟s) company name and customer service contact information (email, URL and/or phone);
  • Applicants may refer to the HELP/AIDE and STOP/ARRET keywords. Applicants can also include various opt-out methods (e.g. ALERTS STOP).

<STOP>: Whenever STOP is sent as a keyword in an MO message, the Content Provider must:

  • For subscription services, send one (1) MT message stating that the consumer will no longer receive messages in connection to all services running on the Short Code;
  • For non-subscription services (one-time use), send one (1) MT message stating that the service is not a subscription and;
  • Stop sending messages of any kind to that consumer until/unless the consumer initiates the service again.

Additionally, the <STOP> keyword:

  • Must apply to all programs including one-time use programs.
  • Must opt-out the consumer immediately. Therefore please note that a response containing a “Stop Menu” of programs is not permitted. The subscriber must be unsubscribed to all programs once the keyword <STOP> is sent to the Short Code. The program can support other opt-out keywords such as <ALERTS STOP> or <SPORTS STOP> however the specific <STOP> function must be available to stop all contact in any manner. This is to avoid subscriber confusion around the use of the <STOP> command.
  • Must always be available regardless of whether the program is commercially available or not. An error message is not to be sent back to the subscriber. 

<ARRET>: This keyword will return the same information and have the same effect as <STOP> but the one (1) MT response should be in French.

 

Opt-in Process 

See Common Short Code Application Guidelines in particular, page 18 to 21.

Content Providers must obtain approval from consumers before sending SMS and MMS messages. Consumers must maintain the ability to stop participating and receiving messages from a Short Code program when desired. Content must not be delivered until after the consumer has confirmed their
desire to participate in a Short Code program.

Consumers can initiate opt-in in response to a CTA by:
- Sending a Mobile Originated (MO) message from their handset,
- Signing up via a WAP interface,
- Signing up online,
- Signing up via a manually entered opt-in (Content Provider manually enters MIN provided by consumer; e.g. MIN provided on paper application), Signing up via spoken opt-in (e.g. MIN provided to a call centre representative).


All web-based opt-ins require a handset verifier, regardless of price point and message frequency.

The handset verifier allows the Content Provider to positively confirm that the authorized account holder of the handset is acknowledging the opt-in. This can be done by the consumer inputting a PIN online that is sent to the MIN via MT or by the consumer replying to the MT message with a specific keyword. This PIN or keyword message must include the program pricing and terms.

All opt-ins to Premium SMS subscription services must be obtained by the consumer replying to an MT message with a prescribed keyword and phrase. This prescribed keyword and language surrounding it is, “To accept reply YES”. A double opt-in method using a PIN is not permitted for Premium SMS subscription services.

In addition, for manually entered opt-ins and spoken opt-ins, it is expected that there may be a time delay from the time the consumer provides their MIN to the Content Provider, to the time the consumer receives the mandatory handset verifier. It is recommended that this time delay does not exceed 30 days.

 

Taxes

The current rate of tax in Canada is available via Wikipedia.

The outpayments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 2 - 3 week lead time depending on carrier availability, the carriers approve based on the price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Canada via the txtNation Gateway.

 

Delivery Reports 

Delivery reports in Canada for Premium SMS are not available on Telus.

 

Canada has the following Mobile Payment options available, all of which fall under these regulations.

  • Premium SMS (P-SMS) including Short Code services

Additional options for Mobile Payments and Messaging in Canada include:

  • HLR Lookup
  • Bulk SMS
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