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Brazil - Premium SMS, Short Code Requirements



The regulations in Brazil caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate Services and Short Codes.



The Agência Nacional de Telecomunicações (ANATEL) regulate the premium SMS market in Brazil, however we do not currently have regulator guidelines available for the Brazilian premium sms market. We do however have operator guidelines that apply, and can be found via the following links:




Oi (IPA: [ˈoj], Portuguese for "Hi") formerly known as Telemar, is the largest telecommunications telephone company in Brazil and the second largest in Latin America, after Mexican América Móvil, considering both lines in service and revenues. It is headquartered inRio de Janeiro. Oi, along with Telemar Internet Ltda. (Oi Internet) and Companhia AIX Participacoes S.A., are subsidiaries of Tele Norte Leste Participacoes SA (Tele Norte Leste Holding Company, or TNL).




Vivo (IPA: [ˈvivu]Portuguese for "alive"), legally known as Telefonica Brasil, is the largest telecommunications company in Brazil. It is headquartered in São Paulo. The company was originally formed as part of Telebrás, the state-owned telecom monopoly at the time. In 1998, Telebrás was demerged and privatized, with Telefónica taking Telesp. Telesp was re-branded as Telefonica from 1998 until April 15, 2012, when all Telefonica services were re-branded again to Vivo, using the same strategy of unifying all its services in a unique brand, like Movistar (Hispanic America and Spain) and O2 (rest of Europe). Currently, the Telefonica brand is only used for the group Telefónica Brasil.




Claro Americas is part of América Móvil, a Mexican telecom group serving clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. The company's name means "bright", "clear" or "of course" in Portuguese and Spanish.




TIM Participações or TIM Brasil is the Brazilian subsidiary of Telecom Italia Mobile an Italian telecommunications company. TIM Participações started its activities in Brazil in 1998 and since 2002 has consolidated its national presence, becoming the first mobile company present in all Brazilian States and have more than 70.9 million customers.




This report profiles Brazil’s mobile operators and the mobile sector, including updated statistics and market analyses. It reviews the fixed-line telecom market, infrastructure and regulatory environment, as well as the pay TV, internet and broadband sectors, providing scenario forecasts to 2020.Telefônica Brasil consolidates its fixed and mobile services under the Vivo brand; Oi’s merger with Portugal Telecom approved by the Brazilian and Portuguese antitrust authorities; Vivendi suspends the sale of GVT; ACSea submarine cable linking Brazil and Europe contracted by Telebrás and IslaLink; Seabras-1 cable to provide direct route between the US and Brazil in 2015; satellites Star One C4 and Star One C5 to be launched in the second half of 2014; Claro launches LTE network; TIM Brasil signs LTE roaming with TIM (Italia); NET Serviços launches a 500Mb/s service for the residential market; Vivo and Oi deploy LTE networks; Datora re-brands as Vodafone Brazil following M2M partnership deal; regulator assigns SMP on five operators in the fixed-line sector and four operators in the mobile sector; regulator proposes assigning unallocated spectrum in the 2.5GHz to 2.69GHz band to smaller ISPs; mobile broadband accounting for 42% of all broadband accesses; report includes the regulator’s market data to February 2014; operator data to Q4 2013; market developments to April 2014.




The Brazilian Real (sign:R$, code: BRL) is the currency of Brazil. It is subdivided into 100 centavos ("hundredths").

1000 BRL in £GBP

1000 BRL in $USD

1000 BRL in €EUR


Approval Process 

When applying for a dedicated code your draft promotions should be submitted to txtNation in Portuguese. Accompanying this should be a business plan containing your marketing distribution plan and projected volumes. Minimum volumes are often required on dedicated codes and it is important that the carriers have faith in your marketing plan to approve the project. 

As part of the application process, you will need to complete a txtNation Customer Care Form (CCF).


Billing Types

We operate both MO and MT billed dedicated lines in Brazil, however MO billed lines are much more common and more frequently accepted. 

Retry Billing - PSMS


Retry Billing in Brazil is only possible for Claro, Vivo and TIM. Oi does not allow it;
• Claro, Vivo and TIM allow only one tentative to rebill the user at a lower price point. The allowed value to rebill is -1 BRL than the original value
E.g If the cost of the service/content is 4.99 BRL, using the Retry Billing will allow you to try to charge 3.99 BRL for that service - only once and at the time the user makes the purchase;
• If a lower price point is charged to the user, then he should receive/ have access to less content;
• For price point 0.99 it's not possible to use Retry Billing.


Un-Chargeable Rate and Bad Debt

The Un-chargeable rate (meaning users that tried to buy but they had no money) highly depends on the type of service we are talking about and also on the assumptions you are calculating it. Examples in Brazil:

- single billing gaming industry: 15%-20%

- single billing social dating: 10%-15%

- subscription first billing attempt (content): 25%-35%

- subscription with database for 2 years: 75%-95%

This means that out of the billing messages you send, with transactional services your out-payment would be typically 10 - 20% less than your gross volume of sent messages.

In addition to this, upon receiving notification that a user can be billed, some of those do not go on to pay their bill, this is called "Bad Debt".


Regarding bad debt, in 2011 we are currently experiencing the following compounded average per Carrier:

·         Vivo 7-10%

·         Tim 16-19%

·         Claro 5-8%

·         Oi 11-14%  



All lines in Brazil require a double opt-in, regardless of if they are MO or MT billed. It is a unique setup in Brazil that we have seen nowhere else in the world where they have the technical ability to perform a double opt-in on an MO billed code that doesn't charge the user twice. The carriers manage this double opt-in for you, and you do not see the messages until the user has completed the double opt-in. The double opt-in message that the user will see looks like: 

Confirme a compra de RS4,00+imp. Envie SIM p/ {shortcode}. Informações:

English translation:

Please confirm your purchase of RS4,00+imp. Send SIM to {shortcode}. Information in:

Depending on the nature of the service there may be the opportunity for the double opt-in message to contain a link to your terms and conditions. 


Typical Message flow

Below is an example double opt-in process that should be deployed on Brazil's MT codes (note MO codes are more readily accepted by the Carriers in Brazil). MT messages on Vivo are restricted to 138 characters. 


Content service:

Mobile Content service

Language            Action                MO               MT


Portuguese          Pedido               Keyword      Bem-vindo! Confirme agora sua compra enviando SIM p/ {SHORTCODE}. Valor de R${PRICE PER FREQUENCY}.

English                 Order                 Keyword      Welcome! Confirm your purchase now sending SIM to {SHORTCODE}

Portuguese          Confirmacao      SIM              Obrigado pela sua compra. Clique aqui para baixar o ringtone. Suporte: {YOUR SUPPORT EMAIL} {YOUR WEBSITE}

English                 Confirmation      SIM             Thank you for your purchase. Click here to download your ringtone. Support: {YOUR SUPPORT EMAIL} {YOUR WEBSITE}


PIN Micropayment Service

Language            Action                MO               MT


Portuguese          Pedido               Keyword      Bem-vindo! Confirme agora sua compra enviando SIM p/ {SHORTCODE}. Valor de R${PRICE PER FREQUENCY}.

English                 Order                 Keyword      Welcome! Confirm your purchase now sending SIM to {SHORTCODE}

Portuguese          Confirmacao      SIM              Obrigado pela sua compra. Seu PIN: {PINCODE}. Suporte: {YOUR SUPPORT EMAIL} {YOUR WEBSITE}

English                 Confirmation      SIM             Thank you for your purchase. Your PIN is: {PINCODE}. Support: {YOUR SUPPORT EMAIL} {YOUR WEBSITE}



Portuguese is the official language of Brazil, albeit Brazilians have their own idioms and some variation in syntax.


Dedicated Codes 

Dedicated codes are available with a 2 - 3 month lead time depending on carrier availability, the carriers approve based on the price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Brazil via the txtNaton Gateway.


Please note the short codes available for Claro are different to the other networks, please see the link for the announcements below:

Brazil has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services

Additional options for Mobile Payment and Messaging in Brazil include:

  • HLR Lookup
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