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Turkey - Premium SMS, 'M-Payment' and Short Code Requirements in Turkey

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Regulations for Premium SMS, 'M-Payment' and SMS Short-Codes in Turkey

Below you can find a summary of the regulations for Short-Codes (and M-Payments*) in Turkey. Each service must be submitted and approved by the Turkish carriers, so complete a CCF (https://secure.txtnation.com/documents/146) and submit via a ticket, we will then submit this on your behalf to the operators.

 

Direct Operator Billing in Turkey (mPayment) terms to add to site:

https://clients.txtnation.com/entries/41465393-Turkey-Direct-Operator-Billing-mPayments-Mobile-Payments

 

*M-Payments Vs Premium SMS Short Codes 

There are several key differences between mobile payment and premium SMS in Turkey. These two can not be offered at the same time on the same short code according to Turkish legislation rules.

Anything enabling payment for content downlaod (via premium SMS charging) must be offered at a different short code other than the one –payment is present.

Simply put, if the subscriber uses the charging method to download something to his/her phone (such as game, logo, melody, ringtone, picture etc.) , m-payment can not be used and premium SMS method must be used.

For M-Payments we cover all three carriers, i.e. Turkcell, Vodafone and Avea. There is no price points, content can be priced at any level starting from 0.01 TL upto the transaction limits defined by the carriers (on application) according to the category. Categories below:

  • Online Gaming
  • Social Networking
  • Digital Goods
Terms and conditions do apply, and must be clearly published to the consumer  at the time the service is offered for payment.

Premium SMS Short Codes:

Turkey Mobile Payments

 

 

 

 

Country / Region :

TURKEY

Penetration rate / total subscriber number :

86,5%

63,8 million

 

Prepay / Postpay share

66,8% prepay

33,2% postpay

 

Local Currency :

Turkish Lira

(TL)

 

Carriers :

AVEA (3G)

TURKCELL (3G)

VODAFONE (3G)

Market Share :

 19,17%

 53,38%

27,44%

ARPU :

20,5 TL

19,6 TL

19,9 TL

Billing Info

 

 

 

Billing Type :

MT

MT

MT

Charge Limitation :

AVEA

TURKCELL

VODAFONE

Per Transaction :

 

 

 

Per Day :

 

 

 

Per Month :

 

 

 

Payout Cycle :

Monthly

 

 

Subscription :

Available upon request

Multibilling :

No

 

 

 

AVEA

TURKCELL

VODAFONE

Double Opt-in :

Yes

Yes

Yes

Adult :

Yes

Type :

No Nude

Gambling :

No

 

 

Other Rules :

  • The end user price must be clearly located on the sale page and promotions of use.

  • Notification messages must include price information and call center number.

  • The service must be in compliance with Turkish legal regulations subject to review.

  • Each service must be approved by operators, approval process takes max. 5 days. To get approval from the operators, Company must fill the service forms.

  • Donation services are not allowed (handled by other organizations).

  • Applications including luck and lottery factors are strictly forbidden.

 

 

 

 

 

 

 

 

VAT :

%18 (VAT - Value Added Tax)

 

 

Additional Tax

%25 (SCT – Special Communications Tax)

Other Rules :

·      End user Price information must include all taxes. 

Allowed Service Types

 

 

 

Games & Applications :

Yes

Melody, Wallpaper & Video :

Yes

Chat :

Yes

 

 

Trivia :

Yes

Infotainment :

Yes

 

 

Voting :

Yes

 

Micropayment / M-Payment services are exempt from Communications tax, so Content services must run on a content short code.

On our shared shortcodes content services must run on short code number "3110" * (subject to copyrights being in place**), and micropayment services must run on  short code number "2523".

* For our Shared Code for Content Services - we have 1, 5, 10, 15, 20 TRY (Turkish lira) tariff available.  For content code all types mobile content are allowed [accept mp3]. 

Micro-Payments are available across all tariffs per Shared Short Code.

** http://en.wikipedia.org/wiki/Copyright_law_of_Turkey

Example of M-Payments Vs Premium SMS Short Codes

Please note the values below are for example purposes. 

Category: Game

 

 

 

 

Operator: Turkcell

 

 

 

 

 

 

 

 

 

Turkey Mobile Payment Scenario

 

Turkey Premium SMS Scenario

Total gross transaction amount

100,00

 

Total gross transaction amount

100,00

Sum of all taxes

15,25

 

Sum of all taxes

41,15

figure subject to revenue sharing

84,75

 

figure subject to revenue sharing

58,85

Total commission *

33,90

 

Total commission

33,58

Net amount paid to txtNation

50,85

 

Net amount paid to txtNation

25,27

 

 

 

 

 

* Additional rates based on threshold values may apply.

 

 

 

Our experience shows us that the bad debt ratio (for post-pay) is about 2,3% (prepay lines & transactions are not subject to bad debt risk). 

Turkey is the number one country among Europe in terms of taxes levied on GSM transactions.

Regarding bad debt, we are currently experiencing the following compounded average across all networks:

  • 2% Post-Pay
  • 0% Pre-Pay*

*The Turkish market is dominated by prepay subscribers, about 78% - 80% of the market uses prepay lines

For more information on connecting and setting up Premium SMS or M-Payments in Turkey, contact your Account Manager.

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