Sign up Login

USA - Standard Rate Promotions

Follow

Please note the below guidelines from the CTIA Handbook.

1- Example Advertisement - SINGLE-MESSAGE ADVERTISEMENT AND SERVICES MESSAGES (TRANSACTIONAL)

Below is an example from the CTIA Guidelines of a compliant Single Message Ad.  The CTIA is the organization which monitors and audits short code programs in the U.S.

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_1.png

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_2.png

You will note that the advertisement requires the pricing disclosure of “Message and Data Rates May Apply”.  A more condensed way of showing this is “Msg&data rates may apply”.  Additionally there are a couple of options to address the need to show where a user can view a Privacy Policy and Terms & Conditions, namely:

 

a)       Actually show the URLs for these, i.e., Privacy Policy URL www.xxxxxx.com, Terms&Conditions URL www.xxx.xxxxx, or

b)      Show the Privacy Policy URL (www.xxxxxx.xxx) and add a Customer Care number to the advertisement.

 

 

Example SMS Terms and Conditions - Transactional 

Example Corporation Terms and Contitions - SCXXXXX 

 

Program Description

Example Corporation Info Service allows mobile subscribers to opt-in to receive information about the Example Corporation and its products through SMS messages straight to the subscriber’s phone.

 

Supported Carriers

Example Corporation’s Info Service is available on the following carriers:

Appalachian Wireless, AT&T, Bluegrass Cellular, Boost Mobile, Cellcom, Cellular South, Centennial Wireless, GCI, Immix Wireless, Inland Cellular, IV Cellular, Nex-Tech Wireless, nTelos, Metro PCS, Sprint, T-Mobile, U.S. Cellular, United Wireless, Verizon Wireless, Virgin Mobile USA, and West Central Wireless.

 

T-Mobile is not liable for delayed or undelivered messages.

 

Cost

There are no premium charges for texting into the Example Corporation’s Info Services to receive the info message, however Msg&Data rates may apply.

 

Message Frequency

If you opt-in to receive info from the Example Corporation, you will receive one message.

 

How to opt-out of our service

You will only receive one message from the program however you can text STOP at any time to XXXXX. An unsubscribe message will be sent to your mobile number confirming the cancellation, but no more messages will be sent from this program after that one.

 

Support/Help

For support or information about our Info service, text HELP at any time to XXXXX. You can also email us at support@examplecorporation.comor call 1-888-555-5555.

 

Privacy Policy

Example Corporation's top priority is the privacy of our users. The following is provided to address any concerns you may have.

 

Example Corporation will never, under any circumstances, sell or distribute your cell phone number to third parties or Example Corporation clients for whom you have not approved.

 

Example Corporation will never directly market to you any services for which you have not opted in, either by cell phone, text message or email.

 

Example Corporation will never distribute any personal information about you, including your phone number, name, billing information or any other piece of identifying information.

 

If you have any questions, please send us an email to support@examplecorporation.com.

 

*****************************

2 - Example Advertisement - RECURRING-MESSAGE ADVERTISEMENT AND SERVICES MESSAGES (SUBSCRIPTION)

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_3.png

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_4.png

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_5.png

 

 

 

Example SMS Terms and Conditions - Subscription

Example Corporation-SCXXXXX

 

Program Description

Example Corporation Alerts & Info Service allows mobile subscribers to opt-in to receive news and information about the Example Corporation and its products through SMS messages straight to the subscriber’s phone.

 

Supported Carriers

Example Corporation’s Alerts & Info Service is available on the following carriers:

 

Appalachian Wireless, AT&T, Bluegrass Cellular, Boost Mobile, Cellcom, Cellular South, Centennial Wireless, GCI, Immix Wireless, Inland Cellular, IV Cellular, Nex-Tech Wireless, nTelos, Metro PCS, Sprint, T-Mobile, U.S. Cellular, United Wireless, Verizon Wireless, Virgin Mobile USA, and West Central Wireless.

 

T-Mobile is not liable for delayed or undelivered messages.

 

Cost

There are no premium charges for joining the Example Corporation’s Alerts & Info Services for receiving the alert and info messages, however Msg&Data rates may apply.

 

Message Frequency

If you opt-in to receive alerts or info from the Example Corporation, you will receive one message per week.

 

How to opt-out of our service

To opt-out of the Example Corporation Alerts & Info program, text STOP at any time to XXXXX. An unsubscribe message will be sent to your mobile number confirming the cancellation, but no more messages will be sent from this program after that one.

 

Support/Help

For support or information about our Example Corporation Alerts & Info service, text HELP at any time to XXXXX.You can also email us atsupport@examplecorporation.com or call 1-888-555-5555.

 

Privacy Policy

Example Corporation's top priority is the privacy of our users. The following is provided to address any concerns you may have.

 

Example Corporation will never, under any circumstances, sell or distribute your cell phone number to third parties or Example Corporation clients for whom you have not approved.

 

Example Corporation will never directly market to you any services for which you have not opted in, either by cell phone, text message or email.

 

Example Corporation will never distribute any personal information about you, including your phone number, name, billing information or any other piece of identifying information.

 

If you have any questions, please send us an email to support@examplecorporation.com.

Was this article helpful?
0 out of 0 found this helpful

Comments

  • Avatar
    txtNation Support

    CTIA SHORT CODE MONITORING PROGRAM

    CTIA – The Wireless Association (“CTIA”) recently issued a new version (v1.4.2) of their Short Code Monitoring Handbook available at  http://wmcglobal.com/media/CTIA-Short-Code-Monitoring-Handbook-v1-4-2.pdf ( http://wmcglobal.com/media/CTIA-Short-Code-Monitoring-Handbook-v1-4-2.pdf). Please note that the changes reflect how CTIA will be monitoring campaigns in market.

    As a reminder, your applicable Agreement obligates you to follow these guidelines strictly.

    *********************************************

    T-MOBILE – NEW COMPLIANCE GUIDELINES

    T-Mobile has just released new compliance guidelines that go into effect April 1, 2015.

    Special Highlights and Guideline Changes:

    · Terms and Conditions

    o Full terms and conditions must indicate that T-Mobile is not liable for delayed or undelivered messages

    · Single Message Programs

    o Once the specific set of messages has been completed, the Customer is no longer opted in and no further messages can be sent. A session may not extend beyond 24 hours from the Initial Opt-In.

    · General

    o Guidelines must be applied in conjunction with the most recent version of the CTIA Short Code Monitoring Handbook.

    *********************************************

    SPRINT – NEW COMPLIANCE GUIDELINES

    Sprint has updated their Audit Standard Playbook effective February 1, 2015. This latest version (v4.31) has been updated to be more in line with the CTIA guidelines. A copy of the handbook is attached.

    *********************************************

    *IMPORTANT NOTICE FROM txtNation : As you are aware, the mobile communications industry heavily regulates short codes. Specifically, entities such as the Cellular Telephone Industry Association (“CTIA”), Mobile Marketing Association (“MMA”), and individual mobile carriers each issue rules and guidelines that you are responsible for knowing and following when you use txtNation's services. Some of these rules and guidelines stem from the increased lawsuits and government actions that have occurred over the past several years, directly impacting the use of text messaging for business purposes and sometimes resulting in multi-million dollar settlements or hefty fines for entities involved with the non-compliant programs. The mobile marketing industry has witnessed consumers, the carriers, the FTC, and the FCC going after content providers who violate certain rules and regulations and pursue methods that are considered an abuse of the use of short codes and text messaging. In summary, this industry has become more heavily regulated, and the review of the use of text messaging by businesses is more carefully audited and scrutinized by regulating agencies.

    This intense focus on violations and the process changes affect both you and txtNation and, moving forward, will require a greater amount of diligence and care in using short codes and text messaging as a communications platform. As such, please take notice of the important issues addressed above in order to stay compliant. Please note that the information contained in these short code compliance updates is not intended to be construed as a form of legal advice or as approval or disapproval of the content therein. This information is being provided solely to make you aware of the issues that may impact your business and use of short codes. If you feel that any of the notices may have legal implications for you or your company, please seek the advice of your legal counsel. For any other questions or concerns, please do not hesitate to contact your txtNation Account Manager or the txtNation regulatory team for further guidance. We thank you in advance for your understanding and compliance, and we appreciate your business and look forward to the continued success of our professional relationship.

Powered by Zendesk