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China - Shared Short Code Requirements and Restrictions

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The regulations in China caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.

The same applies to both shared codes and dedicated codes, see forum entry China - Premium SMS, Short Code Regulations for more information regarding Promotional Guidelines.

 

Regulator

The People's Republic of China Telecommunications Regulations

 

Carriers 

txtNation_screenshot_01_Oct._13_11.34.53.gif China Mobile

China Mobile Communications Corporation (Chinese: 中国移动通信集团公司) is a Chinese state-owned telecommunication company that provides mobile voice and multimedia services through its nationwide mobile telecommunications network. The company is one of the largest mobile telecommunications companies by market capitalization today, and it was named as such in March 2011. China Mobile Limited (Chinese:中国移动有限公司) is listed on both the NYSE and the Hong Kong stock exchange.

[source]

 

txtNation_screenshot_02_Oct._13_11.35.31.gif China Unicom

China United Network Communications Group Co., Ltd. (Chinese: 中国联合网络通信集团有限公司) or China Unicom (Chinese: 中国联通), is a Chinese state-owned telecommunications operator in the People's Republic of China. Compared to other mobile providers China Unicom is ranked as the world's third-biggest mobile provider. On January 7, 2009, China Unicom was awarded WCDMA license to expand its business to 3Gtelecommunication.

[source]

 

download.jpg China Telecom

China Telecom Corporation Limited (Chinese: 中国电信) is a Chinese state-owned telecommunication company. It is the largest fixed line service and 3rd largest mobile telecommunication provider in the People's Republic of China.

[source]

 

Approval Process 

Most transactional service types are allowed with an approval (see full Regulations), however adult services are strictly not allowed. 

We have an existing approval for our JunglePay service, which when using our JunglePay interface, you can bill 2 CNY, or multiples of 2 CNY without the need for carrier approval. 

As part of the application process for you will need to complete a txtNation Customer Care Form (CCF).

 

Billing Type

We operate on One In One Out (IO) billed line on shared codes in China. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Shortcode and Keyword Structure 

Shortcodes are applied for with the China operators. The shortcode "format" are assigned by operators and cannot be chosen by content providers directly. Premium shortcodes start with "1066xxxx" and zero rated shortcodes start with "1065xxxx". One shortcode can only have one price point.

A new regulation was introduced to limit keywords on 5-Feb-2010. Content providers have to register keywords on each shortcode. Keywords are also assigned by operators. Operators will always assign numbers as keywords. Most content providers/aggregators in the market today have an average of 10-20 non-extensible keywords out of which a few selected content providers/aggregators have 1-2 extensible keywords. 

Below are examples of extensible and non-extensible keywords: 

   ~ Non-extensible keyword

e.g. 840INFOS. User has to send keyword "840INFOS" in the SMS MO. If user sends keyword "840INFOS 1234" in the SMS MO, operator will reject the SMS MO.

   ~ Extensible keyword

e.g. 840INFOS. User can send keyword "840INFOS 1234" or "840INFOS" or "840INFOS abcde" in the SMS MO.

 

On our shared short code 1 and 2 rmb, txtNation have the extensible keywords "840". 

 

Taxes

The current rate of tax is available via http://en.wikipedia.org/wiki/Tax_rates_around_the_world. The outpayments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown. 

 

Dedicated Codes 

Dedicated codes are not available at the time of writing. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in China via the txtNation Gateway.

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