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Taiwan - Shared Short Code Requirements and Restrictions

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The regulations in Taiwan caters and covers all of the Mobile Payment types, that include Premium SMS BillingStandard Rate Services and Short Codes.

 

Regulators

txtNation_screenshot_34_Dec._09_20.03.28.gifNational Communications Commission

National Communications Commission of the Republic of China (traditional Chinese: 國家通訊傳播委員會) is responsible for regulating the development of the communications and information industry, promoting competition, consumer protection, licensing, radio frequency, spectrum, broadcasting, content regulation, communications standards and specifications in the Free Area of the Republic of China, which includes Taiwan. The NCC is a relatively new independent statutory agency created on February 22, 2006 to regulate the information, communications and broadcasting industry. [source

The Fundamental Communications Act, enacted in
2004, lists out the basic principles of the govern-
ment’s regulation in the telecommunications and
broadcasting sectors, in response to the trend of
convergence. The Telecommunications Act is the
major legislation and provides the general legal
framework for provision and operation of telecom-
munications systems and services in Taiwan.
 
Under the Telecommunications Act, telecom
operators are divided into two categories, i.e., Type I
Operators and Type II Operators. A Type I Operator

The Fundamental Communications Act, enacted in 2004, lists out the basic principles of the government’s regulation in the telecommunications and broadcasting sectors, in response to the trend of convergence. The Telecommunications Act is the major legislation and provides the general legal framework for provision and operation of telecommunications systems and services in Taiwan. Under the Telecommunications Act, telecomoperators are divided into two categories, i.e., Type I Operators and Type II Operators. A Type I Operator is a facility-based telecom operator while a Type II Operator is a service-based telecom operator. The major distinction between the two is whether the telecom operator builds, owns and operates the telecom facilities. In light of the current regulatory framework, Type I Operators are subject to special concession and licensing requirements, while Type II Operators are subject to individual or class licensing requirements. According to the Telecommunications Act, the direct foreign ownership of any Type I Operator cannot exceed 49%, and the direct and indirect foreign ownership combined cannot exceed 60%. There are no foreign ownership restrictions on Type II Operators. Telecom law practice is relatively new in Taiwan and only a handful of local law firms are capable of dealing with the relevant issues in this practice. [source]

The Constitution of the Republic of China (中華民國憲法) is the fundamental law of the Republic of China (ROC), commonly known as Taiwan. Drafted by the Kuomintang (KMT) as part of its third stage of national development (i.e. representative democracy), it established a centralized Republic with five branches of government. [source]

 

Carriers

Chunghwa Telecom Network name in txtNation's systems: CHUNGHWA-TW (also known as CHT)

Taiwan Mobile

txtNation_screenshot_35_Dec._09_21.10.26.gif FarEasTone Network name in txtNation's systems: FAREASTONE-TW

Asia Pacific

T start

 

Market Statistics

Summary

Taiwan’s mobile market has been a remarkable phenomenon. By early 2002, the country had reached the milestone of one mobile service for every person on the island. This meant that it had the highest penetration of any mobile market in the world at the time. By 2009, penetration was sitting at around 110%. Consistent with the performance of its impressive mobile sector, Taiwan has been energetically moving into the ‘next generation’ of mobile services. Following the awarding of five licences for 3G services in 2002, one of the new licensees, APBW, launched its CDMA2000 1x service in 2003. The market newcomer passed the ‘one million subscribers’ milestone in late 2006, having grown fivefold in just three years. Three other 3G licensees launched their 3G services in 2005. [source]

 

General

Geography

Area: 36,189 sq. km. (13,973 sq. mi.).
Cities (2009): Capital--Taipei (pop. 2.6 million). Other cities--Kaohsiung (1.5 million), Taichung (1.07 million).
Terrain: Two thirds of the island is largely mountainous with 100 peaks over 3,000 meters (9,843 ft.).
Climate: Maritime subtropical.

People

Population (February 2009): 23.0 million.
Annual population growth rate (2009): 0.23%.
Languages: Mandarin Chinese (official), Taiwanese, Hakka.

Political Establishment

Type: Multi-party democracy.
Constitution: December 25, 1946; last amended 2005.
Branches (Yuan): Executive, Legislative, Judicial, Control, Examination.
Major political parties: Kuomintang (KMT or Nationalist Party); Democratic Progressive Party (DPP); several small parties.
Suffrage: Universal over 20 years of age.
Central budget proposed (FY 2011): NT $1.789.6 trillion (U.S. $57.72 billion).
Defense proposed (FY 2011): NT $287.2 billion (U.S. $9.72 billion), 16% of entire budget, or 2.6% of Taiwan's GDP.

Economy

GDP (2009): $379 billion.
Real annual growth rate (2009): -1.91%.
Per capita GDP (2009): $16,423.
Unemployment (September 2010) 5.05%.
Natural resources: Small deposits of coal, natural gas, limestone, marble, and asbestos.
Agriculture (1.6% of GDP): Major products--pork, rice, fruit and vegetables, sugarcane, poultry, shrimp, eel.
Services: (68.6% of GDP).
Industry (29.8% of GDP): Types--electronics and flat panel products, chemicals and petrochemicals, basic metals, machinery, textiles, transport equipment, plastics, machinery.
Trade (2009): Exports--$203.7 billion: electronics, optical and precision instruments, information and communications products, textile products, basic metals, plastic and rubber products. Major markets--P.R.C. and Hong Kong $83.7 billion, U.S. $23.6 billion, Japan $14.5 billion. Imports--$174.4 billion: electronics, optical and precision instruments, information and communications products, machinery and electrical products, chemicals, basic metals, transport equipment, crude oil. Major suppliers--Japan $36.2 billion, P.R.C. and Hong Kong $25.6 billion, U.S. $18.2 billion.

People

Taiwan has a population of 23 million. More than 18 million, the "native" Taiwanese, are descendants of Chinese who migrated from Fujian and Guangdong Provinces on the mainland, primarily in the 18th and 19th centuries. The "mainlanders," who arrived in Taiwan after 1945, came from all parts of mainland China. About half a million indigenous peoples inhabit the mountainous central and eastern parts of the island and are believed to be of Malayo-Polynesian origin. Of Taiwan's total population, approximately one million, or 4.4%, currently reside in mainland China.

Languages

A large majority of people in Taiwan speak Mandarin Chinese, which has been the medium of instruction in the schools for more than 5 decades. Native Taiwanese and many others also speak one of the Southern Fujianese dialects, Min-nan, also known as Taiwanese. Recently there has been a growing use of Taiwanese in the broadcast media. The Hakka, who are concentrated in several counties throughout Taiwan, have their own distinct dialect. As a result of the half-century of Japanese rule, many older people also can speak Japanese. The method of Chinese romanization most commonly used in Taiwan is the Wade-Giles system. In 2002, Taiwan authorities announced adoption of the pinyin system used on the mainland to replace the Wade-Giles system, but its use is not consistent throughout society, often resulting in two or more romanizations for the same place or person.

[source]

 

Market Growth

General region↓ Total number of Internet users (thousands) Internet Users per 100 inhab. Total population (thousands) GDP per capita↓ GDP total (thousands) Mobile subscibers per 100 inhab. Total number of mobile subscribers (thousands) Market Size↓ Market Growth↓
Asia & Pacific 15143 66 23040 14199 327144960 110 25415 Medium Slow

 

Taipei, Nov. 8, 2010 (CENS)--The worldwide cellphone market grew 14.6% in the third quarter of 2010, the fourth consecutive quarter of double-digit growth, driven in part by the fast-growing converged mobile device (smartphone) category, according to the International Data Corporation (IDC). 

The major market research firm`s latest Worldwide Quarterly Mobile Phone Tracker showed that vendors shipped 340.5 million units in the third quarter, compared to 297.1 million units in the same period of 2009.

[source]

 

Currency

The New Taiwan dollar (currency code TWD and common abbreviation NT$ or NTD), or simply Taiwan dollar, is the official currency of the Taiwan Area of the Republic of China (ROC) since 1949, when it replaced the Old Taiwan dollar. Originally issued by the Bank of Taiwan, it has been issued by the Central Bank of the Republic of China since 2000.

NT$ in EUR€

NT$ in GBP£

NT$ in USD$

 

Approval Process

All services except Micropayments and Mobile Content (Ringtones, Truetones, Videos, Images) require carrier approval before they are permitted to be put in the public domain. We have an existing approval for our mPUSH  services, which when using our JunglePay interface, you can bill multiples of NTD50.00 without the need for carrier approval. Also, without carrier approval, but with approval from txtNation you can also build your own micropayment or content delivery service. Shared shortcode approval takes 8 weeks upon application approval by mobile operators. As part of the application process for you will need to complete a txtNation Customer Care Form (CCF).

 

Promotion Guidelines

Carrier guidelines state:

- Hotline service and availability must be indicated and abide at all times. Hotline service minimum operation hours must be from 9:00 am to 6:00 pm Taiwan time weekdays (Monday to Friday) except on official public holidays.

 

- All contents must comply with Taiwanese language and grammar. Local language to be Chinese / Taiwanese on all reply messages (MT's).

 

- Content providers contact details and website must be clearly displayed on all promotions. 

 

- Every service must be accompanied by FAQs (frequently asked questions) to assist with customer service. This list should evolve for each question you receive. Offline promotions should have URL directing users to these FAQs. 

 

- Content provider must not superimpose nor prominently display one price unless all content advertised is being sold at the same price.

 

- Promotion transmitted via television: The price information must be made available and clearly displayed on the same screen as the shortcode.

 

- Promotion transmitted via radio: The price information must be announced immediately before or immediately after the announcement of the shortcode information.

 

- Price information must be denoted using official local currency abbreviation which is represented by NTD (New Taiwan Dollar).

 

- Content provider can only charge a mobile subscriber when he or she has requested and received a service.

 

- Content providers are not allowed to charge a mobile subscriber for information messages such as turning a subscription on and off, listing of users in a chat room, reminder message for subscription renewal will be sent on the last day of the month, request for help to use a service or an invalid request by a mobile subscriber, etc.

 

- Content provider must ensure that service charges, frequency of the service, opt-out instructions, hotline and website (if applicable) are mentioned clearly in all promotional materials.

 

Opt-in Process

- Premium transactional services require a single SMS opt-in (SMS-O or WO-RAR), with the exception of CHUNGHWA-TW that always requires a double opt-in (DO or WO-RAR).

 

- Standard rate subscription programs require a single opt-in (SMS-O).

 

- Premium rate subscriptions require a double opt-in (DO).

 

- PIN opt-in (WO-PIN) is not available in the Taiwan.

 

The DO and WO-RAR keyword message must include the information contained on the Message Flow section of this forum entry, and be sent via txtNation.

 

CHT wants to encourage all apps to use CHT's own app store, which is the main reason why it does not allow a auto double MO flow from service providers or even some of big handset manufacturers. It is also not easy to get approval from CHT even if a non-auto MO flow is submitted. 

Message Flow Requirements

- Each MT (Mobile Terminating) must not exceed 69 Characters. Otherwise it will be truncated.

- All content providers are required to follow the new format of MT (Mobile Terminating) SMS

 

Example:

Price<space><subscription details>

NTD5.00 You have been charged for ABC Video.

 

 

- CHUNGHWA-TW requires a mandatory double opt-in even for non-subscriptions services such as Information On Demand (IOD). This means a user must perform two (2) MOs to confirm the IOD they have requested before the delivery of the charged MT.

Example of flow:

MO sent      MT (free) to confirm request and price

MO sent to confirm request and price      MT (charged) content sent

 

Double opt-in confirmation is also required for subscription services and on network CHUNGHWA-TW using the following format:

 

Step 1

MT (Mobile Terminating) – NTD0.00

 

User 接到SMS push 或User看到广告内容 (看 )

 

User either received a SMS push or via TV advertisement 内容:包括,服 ,收 ,以及要参加服 <keyword> 55828。

 

Content includes service description, charging method and opt-in method Example: 

 

写日 , 我是小甜甜,天天用 10元(或 50元以及每次5元)想要 ? <keyword> 到55828 ~ 若不参加

 

Write diary and exchange diary, I am sweetie, write diary daily via SMS. NTD10.00 daily (or monthly subscription for NTD50.00 or NTD5.00 each dairy) do you want to know me? Please reply <keyword> to 55828. Let’s exchange diary together. Please do not reply if you are not interested.

 

Step 2

MO (Mobile Originating)

 

User 回 <keyword> to 55828 User replied <keyword> to 55828

 

Step 3

MT (Mobile Terminating) - NTD0.00

內容:再次

 

Charging method is being mentioned in the message content. Example: 

 

本服 10元, (或月租50元以及每次5元)回   <keyword> 到55828就可以每天收到小甜甜日記與

 

她交換心情喔, ,等你喔 ~ 若不参加

 

NTD10.00 for this service (or monthly subscription for NTD50.00 or NTD5.00 each dairy) Reply <keyword> to 55828 and you will get the dairy from Sweetie daily and she will exchange hers. Please do not reply if you are not interested.

 

Step 4

MO (Mobile Originating)

 

User 回  <keyword> 55828

 

User replied <keyword> to 55828

 

Step 5

MT (Mobile Terminating) - Premium MT (Mobile Terminating)

內容

 

Hi 我是小甜甜啦, , 回 <keyword> 可以知道我的个人数据,…. ~ 若不参加

 

Content

 

Hi I am sweetie, thank you for subscribing to my dairy; reply <keyword> and you will know me. Please do not reply if you are not interested.

 

Billing Types 

With the exception of CHUNGHWA-TW which requires a double opt-in, we operate only Limited Charge (LC) Mobile Terminated (MT) billing on our shared line in Taiwan without approval (see Approval Process above). With approval you can use the lines as MT without the limited charge so you can run subscription services, which all carriers require double opt-in. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Service Types 

The following guidelines apply to the types of service that normally receive carrier approval:

- Content providers are not allowed to send "Spam messages". 

- Content provider must reply to all messages sent to your shortcode including invalid messages.

- Content provider must ensure that all the necessary license(s), rights from the relevant authorities being obtained before providing 
  and/or launching any services.

- Registration by a mobile subscriber to a service which is provided free of charge during a trial period shall not be automatically converted 
  into a paid subscription service unless the mobile subscriber purchases the content or opt-in for the service.

- A chat service and content service cannot be modeled as a subscription service and it should result in only one (1) chargeable response. 
  The mobile subscriber requires sending in a registration request prior to the use of the service and/or services.

- With a competition/contest service, content provider must undertake to ensure that the contest itself is subject to an audit by a chartered 
  accountants' firm to ensure:

  • The contest is genuine and is transparently carried out;

  • There are actual winner(s) for each contest held;

  • The prizes for each contest are distributed to the rightful winner(s);

  • The distribution of prizes is carried out within reasonable time.

- SMS is allowed to be used as a form of donation or to collect donations, however all donation programs sanctioned by approved agencies 
  or the Government shall not be subject to any revenue share and charges by the mobile operators, 3rd party content providers and 
  gateway providers. 

- Adult services are not allowed.

- A txtNation brand name may have to be, on request included in all advertisement of services.

- Content provider must ensure that service charges, frequency of the service, opt-out instructions, hotline and website (if applicable) are mentioned clearly in all promotional materials.

- All messages in Taiwan must go through txtNation. To connect to Taiwan mobile subscribers, content providers from other countries must use local authorized gateway providers approved by the Taiwan mobile operators. Any oversea content providers connecting directly to Taiwan mobile subscribers without going through local gateway will be fined and the service may be suspended depending on the severity of complaint from mobile subscribers. Content providers are not allowed to modify or alter sender ID to avoid using local authorized gateway providers. Any content provider found to be misconduct, will be fined and the service may be suspended depending on the severity of complaint from mobile subscribers. txtNation ensure that all messages go through approved routes, so providing you send all messages through us, using the provided network names, you will not fall foul of this regulation. 

 

Available Tariffs

The only tariff currently available on our shared Taiwan code is NTD50.00, however with carrier approval you can bill multiples of this as it is an MT billed line. On application we can also source you the tariffs available on the rate card, via your account manager. 

At the time of writing available tariffs are:

NTD0.00, NTD3.00, NTD5.00, NTD10.00, NTD20.00, NTD30.00, NTD50.00, NTD60.00, NTD80.00, NTD100.00

 

(except CHT who does not provide NTD60.00, NTD80.00 and NTD100.00)

 

 

Shortcode and Keyword Structure

On our shared NTD50.00 code in Taiwan we operate on the same shortcode for each carrier, 558X8 which is a non-adult, all ages shortcodes. The full short code is provided on application. 

 

Frequency and Amount

There is no limit to the number of SMS sent per week / month you can apply for, however you must convey the exact frequency and number of messages that will be sent, and as part of the application process it will be evaluated if you are delivering value for money. 

 

Taxes

The current Taiwan rate of tax is available via Wikipedia.

The outpayments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

At the time of writing, dedicated codes are not available in Taiwan. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Taiwan via the txtNation Gateway.

 

 

Taiwan has the following Mobile Payment options available, all of which fall under these regulations.

  • Premium SMS (P-SMS) including Short Code services


Additional options for Mobile Payments and Messaging in Taiwan include:

  • HLR Lookup
  • Bulk SMS
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  • Avatar
    txtNation Support

    TAIWAN

    Regulator requiring double opt-in on the below networks. One network can still allow no double opt-in in Taiwan.

    We understand double opt-in is a difficult model for in app payment. However, this is regulation set by NCC (Telecommunication authority in Taiwan, websites:  http://www.ncc.gov.tw/ ) NCC monitors all activities of operators, CPs, value-added service companies and aggregators., etc. NCC has actually set this restricted rule to protect end users , which indicated that Auto MO flow and single opt in flow are OFFICIALLY not allowed in Taiwan.

    Once there are complaints go to NCC, NCC will immediately ask operators to suspend the keywords of CP. Then, they will strictly follow the rules announced by NCC and the keyword won’t be easy to reactivated. Those Auto MO initiated flow (press a button to initiate a MO for sending out) won’t be allowed by some operators, you may only make it as a double MO flow and ask end users to text keyword to a short code instead of only ask end users to press “BUY” or “PURCHASE”.

    This rule affects the whole market including all other aggregators or value added service companies in Taiwan. If you still find some single MO flow  or auto MO flow approved by other companies, this must not be something officially allowed. Furthermore, if this case is noticed by NCC, the keyword will still be suspended immediately.

    Our suggestion:

    If you want to get the approval CHT, you have to modify the flow as a 

    manual MO flow (ask end users to text keyword to short code but not 

    just press the button to initiate MO) and make it as double opt in. For 

    the rest of operators like VIBO, APTG and TWM, you may still use the 

    auto MO flow, but still, it has to be a double opt in flow

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