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Austria - Premium SMS, Short Code Requirements

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The regulations in Austria caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes and WAP Billing.

 

 

Regulator

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The Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR) provides operational support for the Austrian Communications Authority (KommAustria) and the Telekom-Control Commission (TKK) in the fulfillment of their duties. On April 1, 2001, the Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR) was established under Austrian law. RTR consists of two divisions (Media and Telecommunications and Postal Service Devision) and provides operational support for the KommAustria, the TKK and the Post-Control-Kommission (PCK). As experts in various fields such as law, technology, frequency management, business and economics, RTR's employees prepare the decisions of the two authorities with the overall objective of securing Austria a top position in the information society and ensuring sustainable competition on the country's communications markets.

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Carriers

Orange_logo.gif      Orange (One, Connect Austria*)  

Orange Austria is an Austrian mobile network operator. It started its business in 1998 as owner of the third GSM license of the country and the first provider operating in the GSM 1800 band. Since 2004, Orange (*previously known as ONE) successfully applied for a UMTS-License and offers since 2005 also UMTS Services. ONE's logo was a blue circle. It was rebranded Orange on 22 September 2008. With 1.9 million customers (including approximately 180,000 Tele2mobil customers) it is Austria's third largest provider with a market share of 20%. Orange cooperates with UPC Telekabel (a Liberty Global company) for landline and ISP offers.

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t_mobile.jpgT-Mobile (Max.mobil**)

**Until 2000 T-Mobile was a shareholder of the former max.mobil. network. In April 2001 it acquired 100 percent and subsequently introduced the T-Mobile brand in Austria by re-branding max.mobil in April 2002 as T-Mobile Austria.

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Mobilkom (A1***)

***A1 a commercial brand of Mobilkom.

Mobilkom Austria is a major Austrian mobile network operator. It has been operating commercially since 1994 and in testing since 1992. One of the most well-known commercial brand is A1 in Austria. The company is owned by Telekom Austria AG. The two companies merged in July 2010, under a new name A1 Telekom Austria. Mobilkom Austria is a partner of Vodafone, and the two companies co-operate extensively. Telekom Austria is a provider of a range of fixed line, mobile, data, and Internet communications services. The company has a 100 per cent share in telecommunications provider A1 Telekom Austria

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three-logo.jpgDrei

All 3 - branded networks provide 3G technology (WCDMA, some also run 2G networks). Hutchison Whampoa no longer holds a 3G license in Israel which was operated under the brand Orange, and in Norway which is not operational yet. As of 4 August 2010, registered 3 customers worldwide numbered over 27.8 million.

3 Austria started operations in May 2003. The company promised to have 95% population coverage with HSDPA end of 2007. Currently, 3's 3G coverage appears to be limited to 94% of the population.

It lost a lawsuit in 2007 against Mobilkom Austria when it claimed to have the largest 3G network in Austria, as Mobilkom Austria had a coverage of 80% while 3 had 83% and the difference between the two was too small to advertise on it. Outside the coverage of its own 3G-network (UMTS/HSDPA) it relies on national roaming on the network of 2G-market leader Mobilkom Austria.

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Market Statistics

Summary

Although Austria’s telecom market has been progressively liberalised since the early 1990s, the incumbent Telekom Austria has remained the dominant player in all sectors despite Austria having one of the most competitive markets Europe. In the mobile sector, all four network operators are international players, with the incumbent’s A1 having a particularly strong presence in Central and Eastern Europe. T-Mobile and Orange have the full resources of their parent companies at their disposal, which has helped them secure the required technology upgrades for their networks. A small number of MVNOs has aided competition, though most resellers are owned and operated by the MNOs in a bid to secure market share in the no-frills segment.

Revenue from the telecoms sector began to decline in 2006, falling 5.9% between 2007 and 2008, 4.1% between 2008 and 2009 and a further 6% in 2010. The mobile sector (including mobile broadband) has become the largest in terms of revenue, representing about two-thirds of the total, while fixed-line telephony has a 22% share, fixed-line broadband a 10% share and leased lines the remainder. Revenues from fixed voice telephony fell almost 6% in 2010 while mobile services revenue fell 5% and fixed broadband revenue 4.5%. The trend in declining revenue is likely to continue during the next few years as operators adjust to competition and regulatory measure. In the mobile sector some respite is expected after 2013 as consumers make greater use of high-end mobile data services.

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Geography 
Area: 83,857 sq. km. (32,377 sq. mi.); slightly smaller than Maine.
Cities: Capital - Vienna (2007 pop. 1.68 million). Other cities - Graz, Linz, Salzburg, Innsbruck, Klagenfurt.
Terrain: Alpine (64%), northern highlands that form part of the Bohemian Massif (10%), lowlands to the east (26%).
Climate: Continental temperate.

 

People 
Nationality: Noun and adjective - Austrian(s).
Population (2007): 8,332,000.
Annual population growth rate (2007): 0.4%.
Ethnic groups: Germans, Turks, Serbs, Croats, Slovenes, and Bosnians; other recognized minorities include Hungarians, Czechs, Slovaks, and Roma.
Religions (2001 census): Roman Catholic 73.6%, Lutheran 4.7%, Muslim 4.2%, other 5.5%, no confession 12.0%.
Language: German about 90%.
Flag: 

 

Government
Type: Federal parliamentary democracy.
Constitution: 1920; revised 1929 (reinstated May 1, 1945).
Branches: Executive - federal president (chief of state), chancellor (head of government), cabinet. Legislative - bicameral Federal Assembly (Parliament). Judicial - Constitutional Court, Administrative Court, Supreme Court.
Political parties: Social Democratic Party, People's Party, Freedom Party, Greens, Alliance-Future-Austria.
Suffrage: Universal over 16 (reduced from 18 in 2007).
Administrative subdivisions: Nine Bundeslaender (federal states).
Defense (2010 projected): 0.75% of GDP.

 

Economy
GDP (2009): $381.2 billion.
Real GDP growth rate (2009): -3.9%.
Per capita income (2009): $45,500.
Natural resources: Iron ore, crude oil, natural gas, timber, tungsten, magnesite, lignite, cement.
Agriculture (1.5% of 2009 GDP): Products - livestock, forest products, grains, sugarbeets, potatoes.
Industry (29.5% of 2009 GDP): Types - iron and steel, chemicals, capital equipment, consumer goods.
Services: 69.0% of 2009 GDP.
Trade (2009): Exports - $130.3 billion: iron and steel products, timber, paper, textiles, electrotechnical machinery, chemical products, foodstuffs. Imports - $135.6 billion: machinery, vehicles, chemicals, iron and steel, metal goods, fuels, raw materials, foodstuffs. Principal trade partners - European Union, Switzerland, U.S., and China.

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Market Growth

General region↓  Total number of Internet users (thousands)↓ Internet users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscribers per 100 inhab.↓  Total number of mobile subscribers (thousands)↓
Europe 6143.6 73.5 8364 29,398.7 240,210,000 140.8 11959
[source] [source] [source] [source] [source] [source] [source] [source]

 

Currency

The Euro (sign: €; code: EUR) is the currency of Austria. It is normally abbreviated with the euro sign €, or alternatively EUR€. EUR must be used when conveying the price to users. It is divided into 100 cents. 

€EUR1 in £GBP

€EUR1 in $USD

 

Further Information

For a detailed summary of the communications market in Austria please see http://ec.europa.eu/information_society/policy/ecomm/library/communications_reports/annualreports/15th/index_en.htm for more information.

 

Approval Process

As part of the application process for a Austria short code you will need to complete a txtNation Customer Care Form (CCF).  The typical time it takes to get your service approval form feedback is roughly 1 - 2 weeks and the average time to get live once your CCF has been approved is 5 - 7 weeks. There is also an application process required for dedicated keywords and subscription services and this will take roughly 3 - 4 weeks.

 

Promotional Guidelines

There are currently no specific regulatory documents available for Austria however your CCF will be evaluated to ensure that your service is delivering value for money and is honest and fair. The rules are defined by each operator seperately inside the contracts.

> The operators in Austria have informed us that all users in this market now have the right to ask for a refund of the funds they spent on premium services, unless they waive this right.  This applies to all PSMS and DOB services.

In order to avoid such refunds, an additional text waiving this right has to be added to all adverts and service information in Austria.  A sample sentence would be:
GER: Durch das Aktivieren des Dienstes verzichten Sie auf das Recht auf Rückerstattung.
ENG: By activating the service, you waive the right to a refund.

This text should be placed together with the price and activation information.  It is not enough to add it to the Terms & Conditions.

For information regarding requirements and restrictions for young people please see Code of Conduct for the Safe Use of Mobile Telephones by Young People.

 

Message Flow Requirements

There are currently no specific regulatory documents available for Austria however your CCF will be evaluated to ensure that your service is delivering value for money and is honest and fair. The rules are defined by each operator seperately inside the contracts.

For information regarding requirements and restrictions for young people please see Code of Conduct for the Safe Use of Mobile Telephones by Young People.

 

Service Types

There are currently no specific regulatory documents available for Austria however your CCF will be evaluated to ensure that your service is delivering value for money and is honest and fair. 

For information regarding requirements and restrictions for young people please see Code of Conduct for the Safe Use of Mobile Telephones by Young People.

 

Billing Types

We operate on Mobile Terminated (MT) billed line on dedicated lines in Austria. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Short codes and Keywords

For our dedicated short codes in Austria, we operate on a 10 digit short code for each carrier. The full short code is provided on application. Adult content is available on selected number ranges, opt-in and age verification required.

 

Tax

The current Austrian rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher out-payment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 6 - 9 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Austria via our txtNation Gateway.

 

Austria has the following Mobile Payment options available, all of which fall under these regulations.

  • Premium SMS (P-SMS) including Short Code services
  • WAP Billing - possible, though it will need integration
  • MSISDN Pass-through - possible but it will need integration

Additional options for Mobile Payments and Messaging in Austria include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Austria of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Austria. Please contact your account manager for more information.

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