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Thailand - Shared Short Code Requirements and Restrictions

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The regulations in Thailand caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate Services and Short Codes.

 

Regulators

txtNation_screenshot_02_Apr._26_21.59.48.gif The National Telecommunications Commission

As the telecommunications sector is regulated by the National Telecommunication Commission (NTC), telecommunication licensees in this sector are required to offer services in compliance with the standards and quality of services set by the NTC, which include technical issues, standards for service contracts, tariff and service charges, as well as consumer rights protection in the areas of personal data, privacy and freedom of communication via telecommunication networks. These standards are introduced to make the provision of such services fair and equitable for both service providers and users, pursuant to Article 51 (10) of the Act on Organisation for Allocating Broadcasting Frequency and Supervising Radio/Television Broadcasting and Telecommunication Businesses, B.E. 2543 (2000). 

The full NTC code of conduct regarding can be found via their TELECOMMUNICATIONS ACT OF 1996. 

Censorship laws in Thailand are rigorously enforced, and special attention should be paid to what is allowed to be operated in this market. You can find more details via http://en.wikipedia.org/wiki/Censorship_in_Thailand.

 

Carriers

txtNation_screenshot_01_Apr._27_11.21.28.gifAIS Network name in txtNation's systems: AIS-TH

txtNation_screenshot_02_Apr._27_11.26.19.gifDTAC Network name in txtNation's systems: DTAC-TH

txtNation_screenshot_03_Apr._27_11.26.56.gifTrue Move Network name in txtNation's systems: TAO-TH

  

Market Statistics

Summary

Thailand’s mobile market is in a deadlock. The country’s 3G auctions, which were originally scheduled for September 2010, have been delayed indefinitely by legal action. This has derailed Thailand’s 3G growth strategy, putting private operators under growing capacity pressure. [source]

 

AIS, DTAC and True Move are three of the most popular GSM based network providers in Thailand. Cumulatively, they account for 98% of the total Thai user base.

Combined customer base : 61.5 million

SMS Volume : 270 million text messages

Spam Volume : 10 million text messages per day

The three top operators are spending close to $880,000 to filter SMS spamming. [source]

General

Geography 
Area: 513,115 sq. km. (198,114 sq. mi.); equivalent to the size of France, or slightly smaller than Texas.
Cities: Capital--Bangkok (population 9,668,854); Nakhon Ratchasima (pop. 437,386 for Muang district and 2,565,685 for the whole province), Chiang Mai (pop. 247,672 for Muang district and 1,595,855 for the whole province).
Terrain: Densely populated central plain; northeastern plateau; mountain range in the west; southern isthmus joins the land mass with Malaysia.
Climate: Tropical monsoon. 

People
Nationality: Noun and adjective--Thai.
Population (2009 est.): 67.0 million. (Data based on the Thailand National Statistic Office and the National Economic and Social Development Board.) 
Labor force (2009 est.): 38.24 million. 
Annual population growth rate (2009 est.): 0.5%.
Languages: Thai (official language); English is the second language of the elite; Malay and regional dialects.

Government
Type: Constitutional monarchy.
Constitution: Thailand adopted its current constitution following an August 19, 2007 referendum.
Independence: Never colonized; traditional founding date 1238.
Branches: Executive--King (chief of state), Prime Minister (head of government). Legislative--bicameral, with a fully-elected House of Representatives and a partially-elected Senate. Judicial--composed of the Constitutional Tribunal, the Courts of Justice, and the Administrative Courts. 
Administrative subdivisions: 76 provinces, including Bangkok municipality, subdivided into 877 districts, 7,255 tambon administration, and 74,944 villages.
Political parties: Multi-party system; Communist Party is prohibited.
Suffrage: Universal and compulsory at 18 years of age.

Economy
GDP (2009 prelim.): $264 billion. (Data based on the National Economic and Social Development Board)
Annual GDP growth rate (2009 prelim.): -2.2%.
Per capita income (2009 prelim.): $3,940. 
Unemployment rate (2009 prelim.): 1.5% of total labor force.
Natural resources: Tin, rubber, natural gas, tungsten, tantalum, timber, lead, fish, gypsum, lignite, fluorite.
Agriculture (8.9% of GDP): Products--rice, tapioca, rubber, corn, sugarcane, coconuts, soybeans.
Industry: Types--tourism, textiles, garments, agricultural processing, cement, integrated circuits, jewelry, electronics, petrochemical, and auto assembly.
Trade (2009 preliminary): Merchandise exports--$150.7 billion. Products--automatic data processing machines and parts, automobiles and parts, precious stones and jewelry, refined fuels, rubber, electronic integrated circuits, polymers of ethylene and propylene, rice, iron and steel and their products, rubber products, chemical products. Major markets--ASEAN, EU, U.S., Japan, China, and Hong Kong. Merchandise imports--$131.4 billion. Products--crude oil, machinery and parts, electrical machinery and parts, chemicals, iron and steel and their products, electrical circuits panels, computers and parts, other metal ores and metal waste scrap, ships and boats and floating structure, jewelry including silver and gold. Major suppliers--ASEAN, Japan, China, the Middle East, EU, and U.S.

[source]

 

Market Growth

                       

.

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobil subscribers (thousands)↓ Market Size↓ Market Growth↓  

.

Asia & Pacific 13416 20 67390 3663 246849570 92 62006 Medium Fast  

.

                     

Currency

The baht (Thai: บาท, sign ฿; code: THB) is the official currency of Thailand, it has been serving as the national currency since 1897 .  It is subdivided into 100 satang (สตางค์). The issuance of currency is the responsibility of the  Bank of Thailand. 

100 THB in GBP£

100 THB in EUR€

100 THB in USD$

 

Approval Process

All services except Micropayments and Mobile Content (Ringtones, Truetones, Videos, Images) require carrier approval before they are permitted to be put in the public domain. We have an existing approval for our mPUSH  services, which when using our JunglePay interface, you can bill multiples of THB 50.00 without the need for carrier approval. Also, without carrier approval, but with approval from txtNation you can also build your own micropayment or content delivery service. Shared shortcode approval takes 8 weeks upon application approval by mobile operators. As part of the application process for you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

- You must inform txtNation two weeks in advance prior to launching any new service(s).All promotional messages must be submitted to txtNation for approval prior to broadcasting to mobile subscribers. All promotional messages that deliver to DTAC subscribers will require prior approval from DTAC.

- Content provider must state clearly in all promotional materials the price of the product or service being promoted. The content provider must not superimpose nor prominently display one price unless all content advertised is being sold at the same price. No charge on the Universal Keywords must be advertised. Promotions transmitted via television must have the price information made available and clearly displayed on the same screen as the shortcode. The unsubscription method must be visibly obvious and displayed on the screen for a minimum of 5 seconds. All promotion transmitted via radio must have the price information announced immediately before or immediately after the announcement of the short code information.

- All price information must be denoted using official local currency abbreviation which is represented by THB (Thia Baht). Content providers are not allowed to charge on an invalid request by a mobile subscriber. Charging a premium is only allowed when the delivery channel and charging channel of content or service is the same and there is a proof that the mobile subscriber has received your content or service. The content provider can only charge a mobile subscriber when he or she has requested and received a service. Content providers are not allowed to charge a mobile subscriber for non revenue generating services. The non revenue generating services are inclusive of, but not limited to the following.

        For example:

  • Turning a subscription on and off
  • Listing of users in a chat room
  • Reminder message for subscription renewal will be sent on the last day of the month.
  • Request for help to use a service

It must not contain misstatement or untrue content. The actual advertisement message must be submitted for prior approval. Advertising messages must be stated clearly and have a font size of 10. The message has to be clear (non-ambiguous) and must contains the following:

  • How to download and request for service.
  • Conditions and requirements to download the content
  • Price and type of content: IOD (Information on Demand) or subscription package
  • Frequency of content: how many contents per package, day and time of delivery
  • Type or model of mobile phones that are compatible with the contents
  • How to subscribe and cancel the service.  

Landing page rules:

  1. Advertisement must not mislead users. Text and graphics must be relevant to the content. E.g. picture of cute girl for a cute video clip service. 
  2. The landing page must specify clearly what the genre is and the name of the service. E.g. Sexy video clip, funny ringtone, cute girl wallpaper. If the genre has not been specified then the service will be rejected. 
  3. Long terms and conditions are not specified but you must include the service name, content type, price (XX THB/period) and frequency are included. 
  4. The text size minimum must be 0.5 centimetre. 
  5. All required elements must be seen on one screen, the user must not need to scroll.  

AOC/ Double opt-in page rules:

  1. White background
  2. Black text
  3. No graphic, image or any animation on the page.
  4. If you have a link 'Click to SMS', it should appear as plan link only. No graphic button allowed. 

Call Centre Policy

  • Effective 1st June 2009, every incoming call to unsubscribe a mobile content service will be charge a fee of THB7.00 to the content provider.

Example:

Total incoming calls for the month to unsubscribe mobile content services are 10. Therefore the content provider will be charge a total of THB70.00 (10 calls x THB7.00).

  • A penalty of THB40.00 on every incoming call will be charge to the content provider in the event the content provider fails to unsubscribe the mobile subscriber from the mobile content service.

Example:

Total incoming calls for the month pertaining to content provider failing to unsubscribe the mobile subscriber from the mobile content service are 10. Therefore the content provider will be charge a total of THB400.00 (10 calls x THB40.00).

  • Effective 1st July 2009, a penalty of THB5.00 per transaction will be charge to the content provider for the following wrong doing:

             -Wrong MT (Mobile Terminating) charging.

             -Double charging.

             -Error on MT (Mobile Terminating) charging.

The total penalty amount will be based on the total transacted amount.

Example:
-Total wrong MT (Mobile Terminating) charging for the month are 10.

-Total double charging for the month are 10.

-Total errors on MT (Mobile Terminating) charging for the month are 10.


Therefore, the content provider will be charge a total of THB150.00 (10 wrong MT (Mobile Terminating) charging + 10 double charging + 10 errors on MT (Mobile Terminating) charging x THB5.00)

 

See the latest rules and examples surrounding the required flow for DTAC via the attached document - Update DTAC AOC flow ENG June 2015.pdf 

 

Message Flow Requirements

"txtNation" name must be included in all advertisement of services accordingly and any failure to comply would result in immediate service suspension. Content providers are allowed to provide a service only to mobile subscribers that have opted-in for your service. You should keep mobile subscriber's databases updated at all times and ensure records are kept safe and proof of opt-in MO (Mobile Originating) should there be a dispute from mobile subscribers. Ensure the following and make sure to include welcome and reminder message:

  • The nature of the service is made clear to mobile subscribers at all times.
  • Charging is made clear to mobile subscribers at all times.
  • Opt-out via SMS is made available to mobile subscribers at all times.
  • Opt-out Instructions are to be clearly indicated to mobile subscribers at all times via SMS. 
  • How to subscribe and cancel the service.


For example: Price<space><subscription details>Joke subscription.

Example: THB4.00/msg. To stop send “STOP JOKE” to 4541xxx. For any enquiries, please call (662)xxx xxxx between 9am to 6pm, Monday to Friday.

 

Monthly Package: 

The price can be up to THB50.00 per month.

 

No.

Standard Flow

AIS

DTAC

True Move

 

1.

Keyword

Required

Required

Required

 

2.

Confirm OK (double opt-in)

Optional

Optional

Compulsory

 

3.

Reminder

2 days before

2 days before

2 days before

 

 

 

package expired

package expired

package expired

 

4.

Recurring

Required

Required

Required

MT (Mobile Terminating) Charging Subscription:

 

 

 

a. Text-based service

 

 

 

 

Price: THB3.00 - THB6.00 per content

 

 

 

 

 

 

 

 

 

No.

Standard Flow

AIS

DTAC

True Move

 

1.

Keyword

Required

Required

Required

 

2.

Confirm OK (double opt-in)

NA

NA

Compulsory

 

3.

Reminder

Monthly

Monthly

Monthly

NOTE: Content length should not exceed 140 Thai characters.

 

-  Content-based service (example ringtone and wall paper) Price: THB6.00-THB40.00 per content

No.

Standard Flow

AIS

DTAC

True Move

1.

Keyword

Required

Required

Required

2.

Confirm OK (double opt-in)

N/A

N/A

Compulsory

3.

Reminder

Monthly

Monthly

Monthly

NOTE: Maximum charge is THB40.00 per week per service.

 

The following are samples of standard messages to inform mobile subscribers in each given case.

MT (Mobile Terminating) messages

Command

Wording

Confirmation before charging

ชื่อบริ + ราคา content + ยืนยันพ ‘OK’ไปท 19323Y1

 

Service name + price + confirm. Send ‘Ok’ to 19323Y1

Apply

ขอบคุณที่ใชûบริการชื่อบริการยกเลิกพิมพ Codeไปที่19323Y1

 

Thank you to using our ‘service name’, To cancel send ‘xxx’ to

 

19323Y1

Cancel

ขอบคุณที่ใชûบริการ+ชื่อบริการ

 

Thank you to using our service ‘service name’

Error message:

คุณทํารายการไม ถูกตûองสอบถามเพิ่มเติมที่XX-XXX-XXXX

(command error)

You have sent a wrong command. Please contact xx-xxx-xxx

Error message:

ขอโทษค ะคุณไดûสมัครใชûบริการไวûแลûว

(re-apply)

Your subscription is still valid.

Reminder

คุณยังอยู ในบริการชื่อบริการ+ราคา content +สอบถาม XX-XXX-XXXX

 

Your subscription, ‘service name, price,’ is still on-going. More

 

info. xx-xxx-xxx

 

 

Recurring

คุณไดûต ออายุบริการxxx2ริงโทน/สัปดาห ยกเลิกส งxxxxที่4541xxx

 

Your membership for xxx service has been renewed. You will

 

receive #ringtones/week. To cancel type ‘xxxxx’ to 4541xxx

*Confirm charging

คุณไดûรับบริการ+ราคาcontent +สอบถาม XX-XXX-XXXX

 

You have just received ‘service, price’. More info. xx-xxxxxx-

NOTE: These messages must be in Thai and should not exceed 70 Thai characters.

 

Billing

Content providers must reply to all messages sent to your shortcode including invalid messages, they must also ensure that all the necessary license(s), rights from the relevant authorities being obtained before providing and/or launching any services.

Registration by a mobile subscriber to a service which is provided free of charge during a trial period shall not be automatically converted into a paid subscription service unless  the mobile subscriber purchases the content or opt-in for the service. A chat service and content service cannot be modeled as a subscription service and it should result in only one (1) chargeable response. The mobile subscriber requires sending in a registration request prior to the use of the service and/or services. Content provider must undertake to ensure that the contest itself is subject to an audit by a chartered accountants’ firm to ensure: 

  • The contest is genuine and is transparently carried out;
  • There are actual winner(s) for each contest held;
  • The prizes for each contest are distributed to the rightful winner(s);
  • The distribution of prizes is carried out within reasonable time. 

 

Retry Policy

1. Schedule Time (MT Content Push): The broadcast schedule time starting from 8:00am (GMT +7) and must not be later than 7:00pm (GMT+7) including retry content.
2. Retry Policy: The retry content policy is within 24 hours for Thailand AIS, True and True H only. Hence, clients are able to do retry by themselves. However, any contents or schedule which are over 24 hours have to be expired. Do take note that the client is not able to do the retry for DTAC as it is controlled by DTAC’s system.
3. Retry MT charging: This refers to insufficient balance case only.
             1) DTAC, True and True H: Not allow for retry MT charging for any situation.
             2) AIS: Retry MT charging is allowed for 1 time only after the first MT failed for insufficient balance case, which follow by broadcast schedule and retry charging schedule as below:
                           a. MT broadcast between 8:00am to 12:00pm (GMT +7) – (fail to charge for insufficient balance case) to retry between 12:01pm to 7:00pm (GMT +7) within the same day.
                          b. MT broadcast between 12:01pm to 7:00pm (GMT +7) – (fail to charge for insufficient balance case) to retry between 8:00am to 12:00pm (GMT +7) in the next day.

 

Bad Debt

Bad Debt percentage, meaning the portion of users that make transactions but fail to pay their phonebill, thus revenue share is not received, varies by quarter. DTAC state this is no higher than 15% and True 10%, however they reserve the right to change without prior notice.

 

Service Type

As part of the application process your service will be critiqued by the carriers, and feedback given if you need to change your service model.

The following information is provided in relation to how your service should be run:

The mobile subscriber must subscribe or register for the service. Upon successful subscription, mobile subscriber will be charged with a chargeable MO (Mobile Originated) based on the monthly price packaged; double confirmation process is compulsory for TRUEMOVE mobile subscribers only. Content will be sent to the mobile subscriber every week or month at no additional charge, only upon receiving the content and will be sent to the mobile subscriber on the agreed frequency of the service. However the mobile subscriber will incur GPRS charges, when downloading content via WAP or GPRS. Message or content that is sent to mobile subscriber should not exceed 5 messages per day per mobile subscriber. However, more than 5 messages per day will be allowed for special occasion such as soccer report, tsunami alert or similar service nature.

Two days prior to the end of the subscription period, the system must send a reminder SMS to inform the mobile subscriber about the service. If the mobile subscriber does not opt-out or unsubscribe, the service will continue. Thereafter, the system will send a chargeable MO (Mobile Originated) to charge the mobile subscriber based on the package price for the next subscription period.

Example:

-The mobile subscriber subscribes the service on Jan 1 and the mobile subscriber stayed until Jan 28, the system must send a reminder message on Jan 29 to inform the mobile subscriber about the service subscribed. If the mobile subscriber does not cancel the service, then the subscription service will deem to continue.

The mobile subscriber will incurred GPRS charges, when downloading content via WAP or GPRS.

 

To Unsubscribe and Subscribe

To subscribe send an SMS (keyword) to the shortcode provided for subscribing to the service. The mobile subscriber will start receiving contents at the next content push scheduled. To unsubscribe send SMS (keyword) to shortcode for unsubscribing to the service. The mobile subscriber may unsubscribe at anytime.

Shortcode Compliance   

The common “Request or MO” (Mobile Originating) shortcode is mainly for content providers advertisement or promotion purposes. The Push or MO (Mobile Originated) content can be sent via the same shortcode as the Request or MO (Mobile Originating) shortcode or via a different shortcode. For Invalid requests, content provider must send a zero charge error message to the mobile subscriber. Content providers must comply with the shortcode concept for the Welcome, Cancel, Reminder as well as Error messages, as stated in the table below.

 

Pull - Information on Demand (IOD) Model

 

 

Message/ Content

 

Shortcodes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Description

AIS

DTAC

True Move

 

 

1.

Request (MO)

4541xxx

4541xxx

4541xxx

 

 

2.

¹Content

4541xxx

19323Y1

4541xxx

 

 

3.

¹Error

4541996

19323Y1

32300

 

 

Push - Subscription Model

 


 

 


 

 

 

Message/ Content

 

Shortcodes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Description

AIS

DTAC

True Move

 

 

1.

Request (MO)

4541xxx

4541xxx

4541xxx

 

 

2.

¹Confirm Subscription

4541xxx

19323Y1

4541xxx

 

 

3.

¹Welcome message

4541xxx

19323Y1

4541xxx

 

 

4.

Reminder

4541xxx

Handle by DTAC

4541xxx

 

 

5.

¹Un-subscription

4541xxx

19323Y1

4541xxx

 

 

6.

¹Push Content

4541xxx

19323Y1

4541xxx

 

        

7.

¹Error

4541xxx

19323Y1

4541xxx

 Content providers must ensure that all the necessary license(s), rights from the relevant authorities being obtained before providing and/or launching any services and are not allowed to send “Spam messages” but Content providers must reply to all messages sent to your shortcode including invalid messages.

 

Registration by a mobile subscriber to a service which is provided free of charge during a trial period shall not be automatically converted into a paid subscription service unless the mobile subscriber purchases the content or opt-in for the service. A chat service and content service cannot be modelled as a subscription service and it should result in only one (1) chargeable response. The mobile subscriber requires sending in a registration request prior to the use of the service and/or services. Content provider must undertake to ensure that the contest itself is subject to an audit by a chartered accountants’ firm to ensure:

  •  The contest is genuine and is transparently carried out;
  • There are actual winner(s) for each contest held;
  • The prizes for each contest are distributed to the rightful winner(s);
  • The distribution of prizes is carried out within reasonable time. 
  • Picture and cartoon contents must be polite; characters must not imply and show action and or sign leading to sexual conduct. The contents must not show any part of a woman’s chest, bottom, penis, vagina and or a kissing picture.
  • Content providers must have the license or ownership of the contents sold to public. Unlicensed contents will face immediate service termination.
  • How to download and request for service.
  • Conditions and requirements to download the content
  • Price and type of content: IOD (Information on Demand) or subscription package
  • Frequency of content: how many contents per package, day and time of delivery
  • Type or model of mobile phones that are compatible with the contents

All services must ensure that the below guidelines are followed:  

  • Picture and cartoon contents must be polite; characters must not imply and show action and or sign leading to sexual conduct. The contents must not show any part of a woman’s chest, bottom, penis, vagina and or a kissing picture.
  • Content providers must have the license or ownership of the contents sold to public. Unlicensed contents will face immediate service termination.
  • How to download and request for service.
  • Conditions and requirements to download the content
  • Price and type of content: IOD (Information on Demand) or subscription package
  • Frequency of content: how many contents per package, day and time of delivery
  • Type or model of mobile phones that are compatible with the contents 
  • Affect or insult king institution including heads of foreign countries and/or cause insult or offensive or disrespectful remark against any country, government, government official or community.
  • Insult or treat with disrespect or contempt, or damage any religion, respectful person, plan or objects, or intentionally or inadvertently violate any applicable local law, international law, including but not limited to, regulations promulgated by government authority and any regulations having the same authorities.
  • Conflict public policy, cause public unrest or affect relationship between countries and/or conflict good moral, culture and customary of Thailand.
  • Contain political content that may cause or affect the security and stability of Thailand.
  • Contain content that is unlawful, harmful, threatening, abusive, harassing, tortuous, defamatory, vulgar, libelous, invasive of another’s privacy, hateful, or racially, ethnically or otherwise objectionable, or that express cruelty, violence or inhumanity.
  • Contain content of disillusion, deceit, non-sense which may deceive people, especially children and youths.
  • Contain content regarding abnormal behavior, which may lead people to commit crime.
  • Contain sentence or word which are incorrect in Thai grammar.
  • Be rude or insulting any person, goods, services, businesses whether in the same or similar kind of goods, services, or business.
  • Contain misstatement** or untrue content.
  • Conflict interest of the mobile operators.
  •  Contain pornography, obscene or content that arouses sexual* desire.
  • How to subscribe and cancel the service:
             -Price<space>< subscription details > Joke subscription

                  -THB4.00/msg. To stop send “STOP JOKE” to 4541xxx. For any enquiries, please call (662)xxx xxxx between 9am to 6pm, Monday to Friday. 

  *Definition of sexual content:

 **Definition of misstatement:

The actual advertisement message must be submitted for prior approval. Advertising messages must be stated clearly and have a font size of 10.The message has to be clear (non-ambiguous) and must contains the following:

  • How to download and request for service.
  • Conditions and requirements to download the content
  • Price and type of content: IOD (Information on Demand) or subscription package
  • Frequency of content: how many contents per package, day and time of delivery
  • Type or model of mobile phones that are compatible with the contents
  • How to subscribe and cancel the service. 

 

In a recent clarification email from Thailand with regards to “Multiple billing”, they wrote this could be defined as below:

"1. **Multiple MO-MT billing: end users send 1 MO, then we reply 1 MT. End users send 2 MO, then we send them 2 MTs for only one transaction. 

2. **Multiple MT billing: End users send 1 MO, then we send them several MTs for one transaction.

The 1st method (multi MO-MT) billing is allowed. The ceiling is THB 160. 
You may ask end users to send 2MO and reply them 2 MTs for one transaction. 
(This has to be handled by your system or your client’s system)

 

The 2nd method is not allowed in all Asia countries except Hong Kong. You cannot send multiple MTs to end users if they send us only 1 MT."

 

Short code and Keyword Structure
We operate on shared codes in Thailand, we operate on the same short code for each carrier, 4541xxx which is a non-adult, all ages shortcodes. The full short code is provided on application. 

Bad Debt & Failed Messages

Bad Debt percentage, meaning the portion of users that make transactions but fail to pay their phonebill, thus revenue share is not received, varies by quarter. DTAC state this is no higher than 15% and True 10%, however they reserve the right to change without prior notice.

In Thailand, operators are competing based on the value of SIM cards, this “price competition” means that they are issuing some SIM cards with very low balances, e.g. only THB50 loaded on a SIM card. So, sometimes insufficient balance in a SIM card may result in a higher number of failed messages than expected.

 

Taxes
The current Thailand rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.


Dedicated Codes 
At the time of writing, dedicated codes are not available in Thailand. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Thailand via the txtNation Gateway.

Thailand has the following Mobile Payment options available, all of which fall under these regulations.

  • Premium SMS (P-SMS) including Short Code services

Additional options for Mobile Payments and Messaging in Thailand include:

  • HLR Lookup
  • Bulk SMS
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Comments

  • Avatar
    txtNation

    Please note the following changes in subscription services for the network DTAC:-

    i. The broadcast limit in DTAC for different MT content types (e.g. ringtone, wallpaper, etc.) has been increased from 5 to 10.

    ii. Welcome MT will be handled by DTAC and clients should not send Welcome MTs to DTAC. An error code will be returned to the client if welcome MT is received.

    iii. Clients should not send the 1st premium MT for subscription service. An error code will be returned to client if they send a 1st premium MT, which is applicable for DTAC & AIS L+ only.

  • Avatar
    txtNation Support

    Please be reminded and take note on the following Thailand premium services policies:

    1. Schedule Time (MT Content Push): The broadcast schedule time starting from 8:00am (GMT +7) and must not later than 7:00pm (GMT+7) including retry content.

    2. Retry Policy: The retry content policy is within 24 hours for Thailand AIS, True and True H only. Hence, clients are able to do retry by themselves. However, any contents or schedule which are over 24 hours have to be expired. Do take note that client is not able to do the retry for DTAC as it is controlled by DTAC’s system.

    3. Retry MT charging: This refers to insufficient balance case only.

    1) DTAC, True and True H: Not allow for retry MT charging for any situation.

    2) AIS: Retry MT charging is allowed for 1 time only after the first MT failed for insufficient balance case, which follow by broadcast schedule and retry charging schedule as below:

    a. MT broadcast between 8:00am to 12:00pm (GMT +7) – (fail to charge for insufficient balance case) to retry between 12:01pm to 7:00pm (GMT +7) within the same day.

    b. MT broadcast between 12:01pm to 7:00pm (GMT +7) – (fail to charge for insufficient balance case) to retry between 8:00am to 12:00pm (GMT +7) in the next day.

  • Avatar
    txtNation Support

    Please find following new regulations for DTAC Thailand premium services with effects from 31 MAY 2015.

    1. All existing and new DTAC Premium services, that are advertised online (either in WAP/Web) must have MO via WAP/Web opt in. Please ensure connection to DTAC’s ‘MO via WAP/Web’ API.

    2. DTAC’s ‘MO via WAP/Web’ is only applicable for subscription services.

  • Avatar
    AJ Nouman

    Thailand - Service Update.

    Kindly take note of the following changes to avoid service interruption.

    1. Content provider is only allowed to push 1 MT (Mobile terminated message) per day for Content MT which is more or equal than THB 8 regardless of the success of the Delivery Notification. (For AIS, the MT can be re-sent, within the same day, if a failed Delivery Notification is received. Once the Delivery Notification returned successful, the next MT must be pushed on next day).
    2. If MT content is less than THB 8, then the next MT is only allowed to be pushed after 5 minutes.
    3. MT pushing before 08:00  and after 20:00  (GMT +7) is PROHIBITED.
    4. MT content will be blocked if it does not  comply with sections 1 and 2 of this service update.
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