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Lithuania - Premium SMS, Short Code Requirements

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The regulations in Lithuania caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort CodesOperator Billing and WAP Billing.

 

Regulator

rrt.pjpeg

The Communications Regulatory Authority of the Republic of Lithuania (hereinafter – RRT) is an independent national institution regulating communications sector in Lithuania. It was established under the Law on Telecommunications and the provisions of the European Union Directives. One of the main purposes of The RRT's establishment is competition promotion in electronic communications and postal sectors. In all European Union countries, the role of the national regulator of communications is crucial in regulating relationship amongst communications market participants, in creating effective competition conditions for undertakings, in defending interests of service users as well as in promoting the advent of new and modern technologies and use of services at the national level.

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For information regarding our shared codes in Lithuania please see Lithuania - Shared Short Codes Regulations and Requirements.

  

Carrier

omnitel.png        Omnitel

Omnitel is one of the largest telecommunication companies in the Baltics, member of TeliaSonera group. It provides services of carrying and packaging of voice, images, data, information, transactions and entertainment. Omnitel has over 1 million customers and more than one third of the mobile revenue market in Lithuania. It was the first network operator in Lithuania to launch GSM services (in 1995) and one of the first companies in Europe having introduced packet data transfer technology GPRS (General Packet Radio Service) in its network. Omnitel, the first in Lithuania to start the commercial 3G services in 2006, which was followed by the highest speed mobile internet HSDPA.

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tele2_logo_2873.gif        Tele2

Tele2 AB is a major European telecommunication operator, with about 30 million customers in 11 countries. It serves as a fixed line telephone operator, cable television provider, mobile phone operator and internet service provider. Tele2 operates a nationwide 3G network in Lithuania.

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BITE___Search.png           BITÉ

 BITĖ Group is one of the biggest international telecommunications groups in the Baltic countries. The group, which was set up in 2005, consists of BITÉ Lietuva operating in Lithuania since 1995 and BITE Latvija established in 2005. Since 9 February 2007 the sole shareholder of BITĖ has been Mid Europa Partners. Mid Europa Partners is a leading independent private equity investment firm in Central and Eastern Europe.

With its long-time experience in the dynamic telecommunications market, investments and professional team of employees, BITĖ Group is ready to ensure modern, high-quality and customer-friendly services for Latvian and Lithuanian customers. 

[source]

 

Market Statistics

Summary

During 2010, the revenue of the Lithuanian electronic communications sector, compared to 2009, decreased by 10.8 per cent. The total revenue of the market amounted to LTL 2.6 billion (in 2009 - LTL 2.9 billion). In 2010, in terms of revenue, the growth was recorded only in the market of pay-TV services (25.1 per cent). Meanwhile, the market of mobile telephony services decreased by 12.8 per cent, fixed-line telephony services - 14.8 per cent, leased lines - 21 per cent, networks’ interconnection - 18.8 per cent, Internet access - 1.5 per cent, data communication - 1.8 per cent, physical optical fibres - 5.7 per cent, radio and television programs transmission - 4.7 per cent and wire radio - 3.5 per cent.

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Geography
Area: total: 65,300 sq km. Land: 62,680 sq km Water: 2,620 sq km
Cities: VILNIUS (capital) 546,000 (2009)
Terrain: Lowland, many scattered small lakes, fertile soil
Climate: Transitional, between maritime and continental; wet, moderate winters and summers

 

People
Nationality: noun: Lithuanian(s) adjective: Lithuanian
Population: 3,535,547 (July 2011 est.)
Annual population growth rate: - 0.276% (2011 est.)
Language: Lithuanian (official) 82%, Russian 8%, Polish 5.6%, other and unspecified 4.4% (2001 census)
Flag: lithuania_flag.png

 

Government

Type: parliamentary democracy
Constitution: Adopted 25 October 1992; last amended 13 July 2004
Branches: Chief of state: President Dalia GRYBAUSKAITE; head of government: Prime Minister Andrius KUBILIUS; cabinet: Council of ministers appointed by the president on the nominations of the prime minister
Independence: 11 March 1990 (declared); 6 September 1991 (recognized by the Soviet Union)
Political parties: Christian party; Civil Democracy Party or PDP; Electoral Action of Lithuanian Poles or LLRA; Homeland Union - Lithuanian Christian Democrats or TS-LKD; Labor Party or DP; Liberal and Center Union or LCS; Liberal Movement or LS or LRLS; Lithuanian Farmers' Union or LVLS or VLS; Lithuanian People's Party; National Revival or TPP [Arunas VALINSKAS]; New Union; Order and Justice Party or TT; Social Democratic Party or LSDP
Suffrage: 18 years of age; universal

Economy
GDP: $56.59 billion (2010 est.)
Avg. annual growth rate: 1.3% (2010 est.)
Per capita GDP: $16,000 (2010 est.)
Natural Resources: Peat, arable land, amber
Agriculture: Grain, potatoes, sugar beets, flax, vegetables; beef, milk, eggs; fish
Industry: Metal-cutting machine tools, electric motors, television sets, refrigerators and freezers, petroleum refining, shipbuilding (small ships), furniture making, textiles, food processing, fertilizers, agricultural machinery, optical equipment, electronic components, computers, amber jewelry
Trade: Export - Russia 13.2%, Latvia 10%, Germany 9.6%, Poland 7.1%, Estonia 7.1%, Belarus 4.7%, UK 4.3% (2009 est.)

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Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓  
 Europe  2103  58.8  3,340  43,888.2  143,649,000  148.6  4961  
 [source]  [source]  [source]  [source]  [source]  [source]  [source]  [source]  

 

Currency

The Lithuanian litas (code: LTL; symbolized as Lt) is the currency of Lithuania. It is divided into 100 centų.

10LTL in £GBP

10LTL in $USD

10LTL in  €EUR

 

Further Information

For a detailed summary of the communications market in Lithuania please see http://ec.europa.eu/information_society/policy/ecomm/library/communications_reports/annualreports/15th/index_en.htm for more information.

 

 Approval Process

As part of the application process for a Lithuanian short code you will need to complete a txtNation Customer Care Form (CCF).  The typical time for service approval form feedback is roughly 1 - 3 weeks and the typical time it takes to get live once your CCF has been approved is 4 - 6 weeks.

 

Promotional Guidelines 

A Service provider performing the promotion activities of the services of the restrictive mobile content, shall follow the following requirements:

  • The service provider on its internet and wap pages must have an introductory page, where the users, in accordance with the order set forth by the laws, must verify their age and be warned regarding the content of the contained information. 
  • The Service provider, when advertising its service in any kind of mass media or to other persons, shall not have the right to mention the mobile operator names and (or) show their brand marks. 
  • The Service provider, when advertising its service in any kind of mass media or other persons, shall clearly specify that the advertised services are meant for a particular age group, and require the users to verify their age, in accordance with the order set forth by the legal acts.


As of section 1.1 of Subscription Service of the Lithuanian Service Guidelines.

Requirements for information on TV or internet:

  • The text about the service has to be written horizontally and clearly. The rules of the service have to be formulated in a simple and understandable manner. 
  • The font size of the text has to be readable. 
  • The service price rates and the term have to be displayed next to the short number of the service and must be of the same size and style as the short number, name of service, and web or WAP address of the service. 
  • The duration of the demonstration of the service price should be the same as that of the demonstration of the short number of the service. 
  • The price of the service should be in numerals. 
  • The service should be identified as a subscribed service by putting the word SUBSCRIPTION before the short number of the service.


As of section 1.2 of Subscription Service of the Lithuanian Service Guidelines.

Requirements for information outdoors, in the press, or in other printed media:

  • The text about the service has to be written horizontally and clearly. The rules or subject matter of the service must be formulated in a simple and understandable manner. 
  • The font size of the text has to be readable. 
  • The service price and term have to be displayed next to the advertised service and must be the same size and style as the short number. 
  • Minimum area covered by the service information has to be not less than 10% of the total size of the model. 
  • The price of the service should be in numerals. 
  • The service should be identified as a subscribed service by putting the word SUBSCRIPTION before the short number of the service.

 

As of section 2 of Informing the User about the Service of the Lithuanian Service Guidelines.

The user must be provided with understandable and full information via the communication channel, specifying:

  • That the service is of a subscribed type.
  • The price for ordering and extending a service (e.g. price of a SMS message to order a service—LTL 0.15, service price—LTL 3/week).
  • The frequency of the automatic renewal of a subscription: daily/weekly/monthly/until the user’s refusal or expiry of the subscription term.
  • Term of validity of subscription until its next active extension (3 months).
  • The manner in which the service can be ordered or cancelled.
  • The service provider’s client support number, website, and name of company providing the service.
  • Description or content of the service that the customer is going to order. 

 

As of section 5 of Continuation of a Subscription service in the Lithuanian Service Guidelines.

Period and method of billing for a subscribed service:

  • It is allowed to bill the user of a subscribed service only for the upcoming subscription period. This means that if the user was active during the first week of the subscribed service and during the second week he/she becomes inactive because of insufficient balance, after refilling his/her account on the third week, he/she may be charged only for the third week (because he/she did not use the service during the second week). If required, the partner can limit provision of services to the user after the first unsuccessful billing. 
  • A subscriber cannot be charged for more than one subscription period in advance, i.e. if a subscription is weekly, the user can be charged only for the current week. 
  • Subscribers can be charged only the full amount of the subscription charge, i.e. if the service price is 10 LTL, the payment transaction should be 10 LTL and not two transactions for 5 LTL.

 

As of section 6 of Validity of Subscribed service of the Lithuanian Service Guidelines.

If the service provider cannot bill the user of subscribed services (because the telephone is switched off or unreachable, the pre-payment card is empty, or for any other reasons), the service provider, after the first unsuccessful billing, can try to bill the user for 5 successive calendar days and continue provision of the service. If the content provider in CBG specification sees a system message saying that the billing attempt should be 
terminated, the content provider should terminate the attempt immediately.

If the beneficiary of services cannot be billed for 5 successive days, the content provider should terminate the billing attempts, consider that the user has terminated the subscription himself, and terminate the provision of the service to the user.

If the user has subscribed to a WAP service but has not used the service for three service extension periods, the service provider should cancel the subscription of the user by informing the user as specified in point 8a of the Lithuanian Service Guidelines (after the expiry of the subscription term).

 

As of section 3.2.1 of Ordering the Service of the Lithuanian Service Guidelines.

Model Rules of a WAP service:

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The service provider can also provide additional information, which is not presented here, related to the service provided.

All information in paragraphs 3.1.1 and 3.2.1 of the Lithuanian Service Guidelines has to be presented to the users of the services.

 

Message Flow Requirements

The user ordering a subscribed service has to be provided with clear information about the conditions and rates of the service.  

 

As of section 3 of Ordering the Service of the Lithuanian Service Guidelines.

The service provider may offer the user the following ways to order the service:

SMS: after being familiarized with the information correctly provided in the press or any other information channel, the user sends an SMS message as specified in the instruction to order the service. After ordering the service successfully, the beneficiary of the service receives a feedback SMS message with information about the successfully ordered service and the main conditions thereof: name, rates, client support number, and link to the service website.

Sample feedback SMS message:

“You subscribed to the service ‘name of service’. The price of the service is ‘X’ LTL for ‘Y’ days. For more information, see www.paslauga.lt (wap.paslauga.lt) or call xxxxxxxx.”

 

As of section 3.1.1 of the Lithuanian Service Guidelines.

Model subscription rules via SMS, which are available on the internet:

Rates and payment

  • Subscription to “name of service” is available at a special charge. If you would like to subscribe to “name of service”, send an SMS message to XXXX with the keyword YYYY. 
  • The price of the message is Z litas. 
  • The subscription fee is automatically charged every X days. The subscription charge is X litas for Y days. 

Cancellation of subscription to a service

  • The user can cancel a subscription to a service at any time by sending a SMS message to xxxxxx with the keyword YYYY. The price for cancelling a subscription to a service is 0.30 LTL. 
  • The subscription term is 3 months. After the expiry of this term, the service has to be ordered again. You will be informed about that by a free SMS message.

 

As of section 3.2 of Ordering the Service of the Lithuanian Service Guidelines

WAP: The mobile service website must contain a section entitled “Rules” that clearly defines the rules of the service and contains information about the service provider, how to order and cancel the service, and number and e-mail of the client support centre. A user willing to order a service must click on the link “I have familiarized myself with the rules and would like to subscribe to the service”. When the user clicks on the link, the order for the service is registered. Having ordered the service successfully, the beneficiary of the service receives a feedback SMS message with information about the successfully ordered service and the main conditions thereof: name, rates, client support number, and link to the service website.

Sample feedback SMS message:

“You subscribed to the service ‘name of service’. The price of the service is ‘X’ LTL for ‘Y’ days. For more information, see www.paslauga.lt (wap.paslauga.lt) or call 852xxxxxx.”  

 

As of section 4 of Cancellation of the Service and Information about the Service of the Lithuanian Service Guidelines.

Cancellation of the service and information about the service. 

The beneficiary of the service should be provided with the following possibilities to cancel a subscription to the service:

  • To send an SMS message with the word “STOP”. In this case, the provision of all subscribed services provided under that number will be cancelled.
  • To send an SMS message with the word “STOPPASLAUGA” (where STOPPASLAUGA is a keyword directly related with the name of the provided service). In this case, the provision of a specific service will be cancelled. 
  • The price of the “STOP” SMS message cannot exceed 0.30 LTL.
  • Cancellation of subscription in the WAP system should be free. 
  • In the case of the WAP service, to cancel a subscription through the WAP system. The reference for cancellation should be provided on the front page of the service.
  • The service provider should guarantee the possibility for the user to cancel a service without any restrictions.
  • The beneficiary of a service, having sent an SMS message with a question mark (?), should receive information about the service(s) he/she ordered by the number sent. The maximum price of the SMS query cannot exceed 0.30 LTL. The answer received by the user should contain the service name, price, and web or WAP source (web link) for more information about the service. If the description of services exceeds the length of one SMS message, the user should be sent as many messages as is necessary to provide him/her with full information. All additional SMS messages should be sent to the user free of charge.

 

As of section 5 of Continuation of a Subscriber Service of the Lithuanian Service Guidelines.

The service provider should send a monthly reminder to all active subscribers. The information message should be free of charge and include the following information:

  • Service name.
  • Word: subscription. 
  • Price/period. 
  • STOP information. 
  • Customer care contact details.

 

Free messages about the extension of subscriptions are sent to users from 10 a.m. till 8 p.m. daily.

 

The user who has ordered more than one service should receive a separate SMS message for each subscribed service.

 

As of section 6 of Validity of Subscribed service of the Lithuanian Service Guidelines.

The subscribed service has a terminative term of automatic continuation after which the user has to confirm the order of a subscribed service again by sending an SMS message or via WAP. The subscription term is 1 year for publications and 3 months for other services and clubs.

After the expiry of the subscription term, the service provider cancels the subscription and informs the user by sending a free SMS message:

  • For internet and mobile internet services and clubs

Your subscription to “name of service” has expired. To renew this subscription, send an SMS message to YYYYYY. 
Your subscription to “name of service” has expired. The subscription price is X LTL for Y days. To renew this subscription, visit wap.xxxx.lt. 

  • For SMS services (e.g. weather forecasts, horoscopes, exchange rates) 

Your subscription to “name of service” has expired. To renew this subscription, send an SMS message to YYYYYY. 

  • For publications 

Your subscription to “name of service” has expired. The subscription price is X LTL for Y days. To renew this subscription, visit wap.xxxx.lt.

 

As of section 7 of the Lithuanian Service Guidelines.

Information communicated by the service provider to registered subscribers.

  • The service provider may encourage users to use the service by sending them information via SMS if: 
  • The user has agreed to receive SMS messages; 
  • The service provider has new information that might be interesting to the user; 
  • The user receives SMS messages free of charge; 
  • The user has an option to unsubscribe from SMS information. 

Such communication may not exceed two SMS messages per month.

 

Service Types

As of the summary of the Lithuanian Service Guidelines.

Illegal mobile content service - a mobile content service, which provides the information forbidden by the legal acts of the Republic of Lithuania, for example:

  • Information containing pornography (including the information showing sexual relations with children (paedophilia), animals, sexual relations between persons of the same sex, one-man sex).
  • Data beyond reality, which might damage dignity of a person.
  • The information the purpose of which is to sneer at a person, a group of persons, to insult them, to defame, to damage the name of a legal person, to disdain, to encourage the hatred towards them or discriminate because of sex, sexual orientation, race, nationality, language, origin, social status, beliefs, creed, opinion or other reasons.
  • The information, which infringes the intellectual property rights of other persons, the privacy of a person, personal data protection and other rights protected by the legal acts of Latvia, Lithuania and Estonia.
  • The information which fuels the military conflict, hatred towards any national, origin, disabled, racial, sexual orientation or any other type of a group.
  • The information, which relates to criminal acts or any other violations of the law, discloses personal data of a minor, which is not hiding from the law and order institutions or the court, suspected of commitment of criminal acts or suffered from other violations of the law, and according to which it is possible to identify the personality of the minor.
  • The information disclosing the data of the minor, which injured self or attempted to do that, committed suicide or attempted suicide, which makes it possible to identify the personality of the minor.
  • The information which derogates dignity of the minor and (or) violates his/her interests by presenting the data about the minor.
  • The information presenting opinions and judgements of the minors, as well as their photos or filmed media about them, abusing the trust and inexperience of the minors, in the background of negative social phenomena.
  • Advertising forbidden by the legal acts of Lithuania. 
  • Other information forbidden by the legal acts of Lithuania.

 

Restrictive mobile content service - the service of mobile content, which provides the information restricted by the legal acts of Lithuania. The restrictive information is as follows:

  • The information which has detrimental effect on the physical, psychical and moral development of the minors.
  • The information pertaining to showing of physical and psychological violence and modelling of criminal acts; the information where killing, injuring or torturing of people or animals is showed in detail, as well as vandalism, positively treated violence, indulgence of violence or cruelty.
  • The information, which positively treats criminal acts or idealize criminals.
  • The information pertaining to erotic or sexual behaviour of human beings, which encourages sexual desire, shows sexual intercourse, its simulation or any other sexual satisfaction, the private parts of human body, sex accessories, except for the cases when such information is attributed to pornography, which is forbidden.
  • The information, which shows dead or injured people (except for the cases when this is necessary to identify the person).
  • The information, which provokes fear and horror, promotes self injury or suicide.
  • The information, where obscene sayings, words or gestures are used.
  • The information positively treating addiction to narcotic, psychotropic substances, tobacco or alcohol, where the consumption, production, distribution or purchase of the mentioned is encouraged.
  • Other information limited by the legal acts of Lithuania.

 

As of section 8 of Subscription Service of the Lithuanian Service Guidelines.

Subscribed services are divided into the following types:

  • Definite term - services with a clearly defined term for the extension of a subscription (daily, weekly, or monthly). 
  • Indefinite term - subscribed services provided irregularly depending upon circumstances (reminders, horoscopes of certain days, warnings, etc.). 
  • Information or content - services for which information is sent in a paid SMS message (regular horoscopes, weather forecasts, etc.). 

For all types of subscribed services, the same rules specified in the Lithuanian Service Guidelines apply. If one SMS message is not enough to include all the required information, an additional SMS message should be sent with all the information specified.

Voting, Chat and Donation services are possible in Lithuania, however donation service will require operator consent.

 

Adult is possible in Lithuania, this requires operator approval. 

  • Adult services in general are allowed, with imagery up to the "level" of full frontal nudity.
    You may not have images that depict sexual acts, or suggest them. With male images you should avoid fully erect penises.

Billing Types

We operate Mobile Terminating (MT) and Limited charge (LC) billing line on dedicated lines in Lithuania. See forum entry "What are the SMS billing types available?" for more information on these billing types. 

  

Short code and Keywords

Dedicated codes in Lithuania are available with cross carrier with a 4 digit short code. Adult content is possible with the activation of an adult short code.

 

 Tax

The current Lithuanian rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown. 

 

Dedicated Codes 

Dedicated codes are available with a 5 - 8 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Lithuania on our txtNation Gateway.

 

Lithuania has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services

Additional options for Mobile Payments and Messaging in Lithuania include:

  • HLR Lookup
  • Bulk SMS 

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Lithuania of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Lithuania. Please contact your account manager for more information.

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