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Estonia - Premium SMS, Short Code Requirements

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The regulations in Estonia caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate Servicesand Short Codes.


Regulators

Tehnilise_J_levalve_Amet.png Estonian Technical Surveillance Authority (TJA)

The Technical Surveillance Authority is a governmental organisation established in 2008 by merging the Communications Board, the Railway Inspectorate and the Technical Surveillance Inspectorate and operating in the administrative area of the Ministry of Economic Affairs and Communications.

The aim of Technical Surveillance Authority is helping to implement the national economic policy through improvement of safety, organising the expedient use of limited resources and increasing the reliability of the products in the field of manufacturing environments, industrial equipment, railway and electronic communication.

[source]

 

consumer_unionlogo.gif  Estonian Consumers Union 

The Estonian Consumers Union was set up in 1994, which aims to contribute to advancing the interests of consumer protection and consumer rights, ensuring the development and implementation of consumer policy in Estonia. The statute has been aligned with the requirements of the Law of Nonprofit 22/03/1997. Official statutes currently in force was adopted at the general meeting of ETL June 28, 2010. 

[source]

  

Carriers

elisa-logo.png Elisa 

Elisa Corporation is a leading Nordic communications services provider and publicly listed in the Large Cap segment of NASDAQ OMX Helsinki. Elisa has operations in the Nordic countries, the Baltic's and Russia. They serve some 2 million consumers regionally and around 150,000 enterprises and entrepreneurs internationally, offering a wide range of subscriptions with services. Elisa provide experiences for people and enhance productivity for organisations online. Elisa focuses on developing consumer and corporate ICT and online services. Their revenues for 2010 were EUR 1.46 billion and we employ approximately 3,600 people. Elisa's global alliance partners are Vodafone and Telenor. Elisa's core values in all business operations are customer orientation, responsibility, renewal and profitability.

[source]

 

 tele2_logo.png     Tele2

Tele2's website states: "Tele2 has moved from a diverse telecom service company to a sharp mobile operator. Tele2 is the mobile operator that always provides the Best Deal. This aspiration is what made us successful in the first place, and it is deeply ingrained in Tele2’s corporate DNA, once formulated by Jan Stenbeck: “Tele2 is a challenger; a fast-mover; a company that always provides the best value, both for customers and for our shareholders.”

[source]

 

EMT_logo.png EMT

As EMT is one of Estonia's largest Baltic's mobile operator. Founded on 28 April 1991 as an Estonian (Eesti Telekom) Swedish-Finnish (TeliaSonera) joint company. Head quartered in Tallinn. Traded on NASDAQ OMX stock exchanges. EMT has been engaged in mobile communication networks and systems creation and management and related services, manufacturing, marketing and selling. Their mission is to create opportunities for successful people and businesses in a global information society. 

[source]

 

Market Statistics

Summary

Estonia’s telecom market is slowly displaying the effects of competition as alternative operators chip away at the fixed-line market share of incumbent Elion. Fixed-line telecoms infrastructure has been upgraded and geared towards offering broadband and triple-play services, with ADSL2+ and FttH networks deployed in urban areas and wireless technologies such as WiMAX used to deploy either competing infrastructure or access into rural areas. 

[source]

 

Geography
Area: Total: 45,228 sq km Land: 42,388 sq km Water: 2,840 sq km
Cities: TALLINN (capital) 399,000 (2009)
Terrain: marshy, lowlands; flat in the north, hilly in the south
Climate: maritime; wet, moderate winters, cool summers

 

People
Nationality: Noun: Estonian(s) Adjective: Estonian
Population: 1,282,963 (July 2011 est.)
Annual population growth rate: -0.641% (2011 est.)
Language: Estonian (official) 67.3%, Russian 29.7%, other 2.3%, unknown 0.7% (2000 census)
Flag: estonia_flag.gif

 

Government
Type: parliamentary republic
Constitution: adopted 28 June 1992
Branches: chief of state: President Toomas Hendrik ILVES; head of government: Prime Minister Andrus ANSIP; cabinet: Ministers appointed by the prime minister, approved by Parliament

Independence: 20 August 1991 (declared); 6 September 1991 (recognized by the Soviet Union)
Political parties: Center Party of Estonia (Keskerakond); Estonian Greens (Rohelised); Estonian People's Union (Rahvaliit); Estonian Reform Party (Reformierakond); Social Democratic Party; Union of Pro Patria and Res Publica (Isamaa je Res Publica Liit)

 

Economy
GDP: $24.69 billion (2010 est.)
Avg. annual growth rate: 3.1% (2010 est.)
Per capita GDP: $19,100 (2010 est.)

Natural Resources: oil shale, peat, rare earth elements, phosphorite, clay, limestone, sand, dolomite, arable land, sea mud
Agriculture: grain, potatoes, vegetables; livestock and dairy products; fish
Industry: engineering, electronics, wood and wood products, textiles; information technology, telecommunications
Trade: Exports - Finland 18.5%, Sweden 12.5%, Latvia 9.5%, Russia 9.3%, Germany 6.1%, Lithuania 4.7%, US 4.3% (2009) Imports - Finland 14.5%, Lithuania 10.9%, Latvia 10.6%, Germany 10.5%, Sweden 8.4%, Russia 8%, Poland 5.7% (2009)

[source

 

Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓  
 Europe  969.7  72.3  1,340 12,932.6 17,242,200  203.0  2524  
 [source]  [source]  [source]  [source]  [source]  [source]  [source]  [source]  

 

Currency

The kroon (sign: kr; code: EEK) was the official currency of Estonia for two periods in history: 1928–1940 and 1992–2011. Between 1 January and 14 January 2011, the kroon circulated together with the euro, after which the euro became the sole legal tender in Estonia. The Euro (sign: €; code: EUR) is now the currency of Estonia. It is normally abbreviated with the euro sign €, or alternatively EUR€. EUR must be used when conveying the price to users. It is divided into 100 cents. 

€EUR1 in £GBP

€EUR1 in $USD

 

Further Information

For a detailed summary of the communications market in Estonia please see http://ec.europa.eu/information_society/policy/ecomm/library/communications_reports/annualreports/15th/index_en.htm for more information.

 

Approval Process

As part of the application process for a Estonia short code you will need to complete a txtNation Customer Care Form (CCF).   

The typical time for service approval form feedback is 5 days, and it is roughly 10 days to get live once your CCF has been approved. In case we need to register a new short code from the Estonia Telco regulator then you should add an extra month to the total lead time.

Promotional Guidelines

With respect to Estonia, Premium SMS is still not regulated and there is no official Code of Conduct. Note that Estonia's market is mainly MO SMS based and hence there are no strict guidelines. However your CCF will be evaluated to ensure that your service is delivering value for money and is honest and fair. Nevertheless you should always respect local regulations like Consumer Protection Act, Personal Data Protection ActUnsolicited Commercial Communication laws.

Different rules and regulations may apply from various supervising bodies like:

Estonia Technical Surveillance Authority (TJA): http://www.tja.ee/

Estonia Consumers Union: http://tarbijakaitse.ee/

 

Message Flow Requirements

With respect to Estonia, Premium SMS is still not regulated and there is no official Code of Conduct. Note that Estonia's market is mainly MO SMS based and hence there are no strict guidelines. However your CCF will be evaluated to ensure that your service is delivering value for money and is honest and fair. Nevertheless you should always respect local regulations like Consumer Protection Act, Personal Data Protection ActUnsolicited Commercial Communication laws.

Different rules and regulations may apply from various supervising bodies like:

Estonia Technical Surveillance Authority (TJA): http://www.tja.ee/ The regulatory document can be found below

Estonia Consumers Union: http://tarbijakaitse.ee/

 

Service Types

There are currently no specific regulatory documents available for Estonia regarding the service types allowed, however your CCF will be evaluated to ensure that your service is delivering value for money and is honest and fair.

We have found the following applies when applying for new services:

- Gambling is the only restricted service.

- For charity services, the same payouts apply to non-charity services, e.g. Estonia does not offer increased payouts for charity. 

- Adult content is only available with the activation of an adult short code.

 

Billing Types

We operate on an Mobile Originating (MO) billing line on dedicated lines in Estonia. See forum entry "What are the SMS billing types available?" for more information on these billing types. 

 

Short code and Keywords

On our dedicated codes in Estonia we operate on 4 digit short codes which are the same number for each carrier. Adult content is available with the activation of a dedicated adult short code.

 

Tax

The current Estonian rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown. 

 

Dedicated Codes 

Dedicated codes are available with a 2 - 3 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type, in case we need to register a new short code from the Estonia Telco regulator then you should add an extra month to the total lead time. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Estonia on our txtNation Gateway.

 

Estonia has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services

Additional options for Mobile Payments and Messaging in Estonia include:

  • HLR Lookup
  • Bulk SMS
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