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Greece - Premium SMS, Short Code Requirements


The regulations in Greece caters and covers all of the Mobile Payment types, that include Premium SMS BillingStandard Rate Services and Short Codes.




EETT is the National Regulatory Authority, which supervises and regulates the telecommunications as well as the postal services market. EETT's institutional purpose is to promote the development of the two sectors, to ensure the proper operation of the relevant market in the context of sound competition and to provide for the protection of the interests of the end-users. EETT is an independent self- funded decision-making body. 

Established in 1992 by Act 2075 under the name The National Telecommunications Commission (EET), EET actually commenced its operation in summer 1995. It was primarily responsible for the supervision of the liberalized telecommunications market. Moreover, since the adoption of Act 2668/98, which provides for the organization and operation of the postal services sector, EET was entrusted with the supervision and regulation of the postal services market and was renamed as National Telecommunications and Post Commission (EETT). EETT's supervising and regulatory role was further enforced by Act 2867/2000.



Carriers / Network Operators

wind_logo.gif Wind         vodafone_logo.thumbnail.gif Vodafone        Cosmote_logo.jpg Cosmote


WIND Hellas, formerly STET Hellas, is an integrated telecommunications provider headquartered in Kifisias Avenue, in the northern Athenssuburb of Marousi. WIND is the 3rd biggest mobile operator in Greece (after Cosmote and Vodafone) with more than 4,4 million active subscribers (September 2010)


Vodafone Greece was established in Greece in 1992 – under the trade name Panafon - with the participation of Vodafone Group Plc., France Telecom, Intracom and Data Bank, and was officially renamed to Vodafone in January 2002. In December 1998, the company listed its shares in the Athens and London stock exchange, while in July 2004 it de-listed from ATHEX. Vodafone Group Plc. is the company’s major shareholder with 99.8% of Vodafone Greece shares.


COSMOTE started its commercial operations in Greece in the spring of 1998 as the third mobile telephony operator in the country, entering the market five years after its competitors. Within a small period of time, it changed market realities with its commercial policy, while in record time it built a state-of-the-art telecommunications network that remains one of its major competitive advantages, until today. Greek mobile market leader since 2001 and increasing its gap versus competition as of 2007, COSMOTE today has a customer base that reaches 7.6 million (March 2011).




Market Statistics


Greece’s telecoms market is less developed than that of its western European peers. The market is regulated in line with EU principles. Despite market liberalisation, fixed-line incumbent Hellenic Telecommunications Organization continues to dominate. The national regulator EETT has shown increasing success in promoting competition, with local loop unbundling well utilised to deliver competing fixed-line services.



Greece’s telecoms industry is not immune to the contracting economic environment, with operators reporting reduced financial results. Improving competition is evident as operators reduce prices and regulatory-mandated reductions in wholesale tariffs come into force.

The national incumbent, Hellenic Telecommunications Organization, continues to dominate the markets for fixed-line voice, Internet and broadband services. The regulator has become increasingly successful in nurturing competition, with take up of local loop unbundling well underway.



Area: Total: 131,957 sq km Land: 130,647 sq km Water: 1,310 sq km
Cities: ATHENS (capital) 3.252 million; Thessaloniki 834,000 (2009)
Terrain: mostly mountains with ranges extending into the sea as peninsulas or chains of islands
Climate: temperate; mild, wet winters; hot, dry summers

Nationality: Noun: Greek(s) Adjective: Greek
Population: 10,760,136 (July 2011 est.)
Annual population growth rate: 0.083% (2011 est.)
Language: Greek (official) 99%, other (includes English and French) 1%
Flag: Greece-Flag.png

Type: parliamentary republic
Independence: 1829 (from the Ottoman Empire)
Constitution: 11 June 1975; amended March 1986 and April 2001
Branches: chief of state: President Karolos PAPOULIAS; head of government: Prime Minister Georgios Andreas PAPANDREOU; cabinet: Cabinet appointed by the president on the recommendation of the prime minister
Political parties: Anti-capitalist Left Cooperation for the Overthrow; Coalition of the Radical Left; Communist Party of Greece; Democratic Left; Democratic Alliance; Ecologist Greens; Golden Dawn; New Democracy; Panhellenic Socialist Movement; Popular Orthodox Rally
Suffrage: 18 years of age; universal and compulsory

Nominal GDP: $318.1 billion (2010 est.)
GDP per capita: $29,600 (2010 est.)
Annual GDP growth rate (2009): -4.5% (2010 est.)
Natural resources: lignite, petroleum, iron ore, bauxite, lead, zinc, nickel, magnesite, marble, salt, hydropower potential
Agriculture: wheat, corn, barley, sugar beets, olives, tomatoes, wine, tobacco, potatoes; beef, dairy products
Industry: tourism, food and tobacco processing, textiles, chemicals, metal products; mining, petroleum
Trade: Export - Germany 11.1%, Italy 11%, Cyprus 7.3%, Bulgaria 6.7%, US 4.9%, UK 4.4%, Turkey 4.2% (2009) Import - Germany 13.7%, Italy 12.7%, China 7.1%, France 6.1%, Netherlands 6%, South Korea 5.7%, Belgium 4.3%, Spain 4.1% (2009)



Market Growth


General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓  


 Europe  4970.7  44.1  11283  19,947.8  223,150,000  117.8  17.168  


[source] [source] [source] [source] [source] [source] [source] [source]  



The euro (sign: €; code: EUR) is the official currency of Greece since January 2002. 

10EUR in £GBP

10EUR in $USD


Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF). The typical time it takes to receive your service approval form feedback is 1 - 3 weeks and on average it takes 6 - 8 weeks to go live once your CCF has been approved.


Promotional Guidelines

Due to translation problems the Code of Conduct could not be translated word for word into English, however the Code of Conduct for the Provision of Multimedia Information can be found below with other regulation documents.


When advertising premium SMS subscription services the following information must be mentioned:

  • Cost per SMS including VAT.
  • The number of SMS needed for the completion of the service.
  • The final cost of the service (if more than one SMS needed).
  • If the advertised service is an adult service, it must be explicitly mentioned.
  • A customer service telephone number of local or no charge for the user.
  • The name of the company that owns the 5 digit number (this is something that in cases of reselling, like in our case, it is not always followed by the companies).


Regarding the premium SMS subscription services, except for the above rules, also when a subscription service is advertised the following information must be clearly stated:

  • That the service is a subscription service.
  • How much the user is going to be charged per month.
  • What is the procedure in order to unsubscribe from the service.


Messages Flow Requirements

The Code of Conduct for the Provision of Multimedia Information can be found below with other regulation documents, furthermore:

  • Every subscription service must have a STOP command, so when users send STOP to a 5 digit code, they automatically unsubscribe from the services of this code.
  • The maximum amount that a 5 digit code can charge to a single MSISDN is 20 euro's per month.
  • When a user sends an SMS to subscribe to a service, he must receive a free SMS informing him that he is about to subscribe to the specific service which will charge him X€ per month, and that if he really wants to subscribe he must send another SMS saying YES. If the user does not send the second SMS, then the subscription is not valid and he must not receive charging SMS's.
  • The same rule, about the double confirmation, also applies to the registrations that take place in the internet. When the user enters his mobile phone number on the webpage, the service must send him the same free SMS asking him to confirm that he wants to subscribe to the service.
  • Once every month all the subscribed users must receive a free SMS, informing them about how they can unsubscribe from the service if they do not wish to receive SMS any more.


Service Types

Due to translation problems the Code of Conduct could not be translated to English. However the Code of Conduct for the Provision of Multimedia Information can be found below with other regulation documents.


Billing Types

We operate on Mobile Originated (MO) and Mobile Terminated (MT) billed lines on dedicated lines in the Greece. See forum entry "What are the SMS billing types available?" for more information on these billing types.


Available Tariffs

The current available tariffs for our dedicated codes are:

€0.00, €0.08, €0.20, €0.29, €0.31, €0.62, €1.00, €1.19, €1.23, €1.48, €3.50, €3.62

For a more up to date list of tariffs please see your account manager and ask for a Greek Premium SMS Rate Card.


Opt-in Process

- Premium subscription services require a double opt-in. (DO)

- Premium transactions require a single opt-in. (SMS-O)

- Standard rate subscriptions require a double opt-in. (DO)

- Standard rate transactions require a single opt-in. (SMS-O)

- PIN Opt-in is not available. (WO-PIN)

- Web opt-in requires an MO response. (SMS-O, WO-RAR)


Shortcodes and Keywords

On our dedicated code in Greece, we operate on a 5 digit shortcode for each carrier. Adult content is possible with the activation of an adult short code. The full short code is provided on application.


Frequency and Amounts

There is a limit on subscription services with an MT charge which is €20 per month. However, your service will still be evaluated to ensure you are delivering value for money and is honest and fair. 



The current Greek rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.


Dedicated Codes 

Dedicated codes are available with a 7 - 11 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Greece via the txtNation Gateway.


The Greece has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services

Additional options for Mobile Payments and Messaging in the Greece include:

  • HLR Lookup
  • Bulk SMS


Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Greece of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Greece. Please contact your account manager for more information.

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