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Poland - Premium SMS, Short Code Requirements


The regulations in Poland caters and covers all of the Mobile Payment types, that include Premium SMS BillingStandard Rate Services and Short Codes.



regulator_logo.png Office of Electronic Communications (UKE - Urząd Komunikacji Elektronicznej).


Responsibilities of public administration regulatory authorities include tasks aimed at fighting state monopolies and developing competition in particular sectors of the economy. The establishment of regulatory authorities, outside the scope of current governmental policy, focused on the achievement of objectives related to strategic services provided to business and community, results from commitments made during negotiations with the European Commission.

In late 80’s and in 90’s several Directives were adopted by the European Union to limit the role of service monopolies operating in the infrastructure sector. They laid down standards for public enterprises and defined the scope of universal service, inter alia in the area of telecommunications and posts.

In order to bring the Polish law in line with the European law in the field of telecommunications the National Regulatory Authority was established in 2000 for the first time.





t_mobile_logo.jpg T-Mobile (Era*)

T-Mobile serves over thirteen million customers, and owns licenses for GSM 900, 1800, and UMTS. Formerly Era, re-branding took place on June 5, 2011. The décor of Era's offices was updated. The re-branding was preceded by a number of concerts, featuring underground dub-step scene artists, such as Caspa & Rusko, and one major world-known music star whose name has not been revealed yet.


          play_logo.gif             Play


Play's website states: "With our service offering unlimited possibilities already uses more than 6 million Poles. This gives us more than 12% market share, but for us too little. We are the provider of choice for customers who decide to change the operator and number porting".





Orange is the brand name of Polish mobile phone network operator, PTK Centertel. The company was founded in December 1991 to operate an analogue (first-generation) network under the Centertel brand. It launched Idea, Poland's third GSM network, in 1998, operating on both the 900 and 1800-MHz bands from the beginning. Until 2001, when the analogue network was switched off, Idea was known as Idea Centertel, and former analogue customers were offered GSM contracts.



Plus GSM


Plus (formerly Plus GSM) is the brand name of Poland's Mobile phone network operator, Polkomtel. The company is owned by Vodafone (24.4%), PKN Orlen (24.4%), KGHM Polska Miedz (24.4%), Polska Grupa Energetyczna (21.85%) and Weglokoks (4.98%). It operates GSM (900/1800 MHz), UMTS and WLAN networks in Poland. At the end of 2010, Plus had over 14 million customers. In July 2011, Zygmunt Solorz-Zak agreed to buy Polkomtel SA for 15.1 billion zloty's ($5.5 billion).



 * Was formerly Era, re-branded T-Mobile

Market Statistics



As one of the ten countries which joined the European Union (EU) in mid - 2004, Poland was obliged to reform its telecom market and align its policies with those of the EU. competition was introduced but the incumbent operator Telekomumikacja Polska (TP) has retained a major share of the overall market, and dominates most sectors. The fix-lined market has contracted due to competition and the trend of fixed-mobile substitution: market revenue fell PLN 1.7 billion in 2010 to PLN 5.5 billion and was expected to fall to about PLN 5 billion in 2011, with the number of lines falling to 7.4 million from eight million in 2010.



PLUS, Orange and ERA have pretty much an equal share of the market at around 30% each. There are smaller MNO's in operation which will also be covered by the short code. There is a 50/50 split on post pay and pre-pay although more post pay are subscribing each year. 




Area: 312,683 sq. km. (120,725 sq. mi.); about the size of New Mexico.
Cities (2007): Capital - Warsaw (pop. 1,706,600). Other cities - Lodz (753,200), Krakow (756,600), Wroclaw (632,900), Poznan (560,900), Gdansk (455,700).
Terrain: Flat plain, except mountains along southern border.
Climate: Temperate continental.


Nationality: Noun - Pole(s). Adjective - Polish.
Population (2009): 38.1 million.
Annual growth rate: Unchanging.
Language: Polish.
Flag: polish_flag50.jpg 


Type: Republic.
Constitution: The constitution now in effect was approved by a national referendum on May 25, 1997. The constitution codifies Poland's democratic norms and establishes checks and balances among the president, prime minister, and parliament. It also enhances several key elements of democracy, including judicial review and the legislative process, while continuing to guarantee the wide range of civil rights, such as the right to free speech, press, and assembly, which Poles have enjoyed since 1989. 
Branches: Executive - head of state (president), head of government (prime minister). Legislative - bicameral National Assembly (lower house - Sejm, upper house - Senate). Judicial - Supreme Court, provincial and local courts, constitutional tribunal.
Administrative subdivisions: 16 provinces (voivodships).
Political parties: Civic Platform (PO), Law and Justice (PiS), the Polish People's Party (PSL), the Democratic Left Alliance (SLD), Social Democracy of Poland (SDPL), Poland XXI, and the Democratic Party (PD).
Suffrage: Universal at 18.


GDP (2009): $430 billion.
Real GDP growth (2009): 1.8%.
Per capita GDP (2009): $11,288.
Rate of inflation (2009, average): 3.5%.
Natural resources: Coal, copper, sulfur, natural gas, silver, lead, salt.
Agriculture: Products - grains, hogs, dairy, potatoes, horticulture, sugar beets, oilseed.
Industry: Types - machine building, iron and steel, mining, shipbuilding, automobiles, furniture, textiles and apparel, chemicals, food processing, glass, beverages.
Trade (2009): Exports - $133.6 billion: furniture, cars, ships, coal, apparel. Imports - $145.8 billion: crude oil, passenger cars, pharmaceuticals, car parts, computers.




Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
Europe 22450.6 58.8 38150 57,311.8 2,188,070,000,000 116.8 45755
[source] [source] [source]  [source] [source] [source] [source] [source]




The złoty (pronounced ˈzwɔtɨ; sign: zł; code: PLN), which literally means "golden", is the currency of Poland. The modern złoty is subdivided into 100 groszy (singular: grosz, alternative plural forms: groszegroszy). 

10PLN in £GBP

10PLN in $USD

10PLN in €EUR

However in January 2012, Poland is set to change their currency to the Euro and plan to join the Eurozone.

1EUR in £GBP

1EUR in $USD 



Further Information

For a detailed summary of the communications market in Poland please see for more information.



Approval Process

As part of the application process for a Polish short code you will need to complete an Advanced PL Customer Care Form, which can be located below. Service approval can take 2 weeks plus, which is controlled by the operators as they accept services. Is takes on average 3 weeks to get service approval form feedback and 5 weeks roughly to get live once your CCF has been approved.

The service provider must submit their service description and the below tables for approval. Service providers can only change red letter XXX, and can only use the Polish version templates provided below. Service providers should start by selecting their billing days by completing the table below, stating when billed subscription messages should occur each week / month:

                                                                                                                                  Edit As Applicable  



Promotional Guidelines

Local Language site and terms of use will need to be ready to submit to the operators at the application stage.


Site Requirements:

  • Clear Price
  • Clear flagging of a subscription
  • Links to terms
  • Links to support.


You will be helped at the set-up stage in reviewing your promotions and noting on any case of non-compliance before launch and you will receive full details once this is complete.


Note there is currently no official English translation of the regulatory requirements listed in the Code of Fair Practices. The sections below have been loosely translated using an online translation service, the original language version takes precedence.


Partner undertakes to strictly comply with the provisions of the Code of Fair Practices in the scope of safe use of mobile phones (herinafter referred to as the "Code of Fair Practices" or "CFP") signed by the Operators, which entered into force on the 1st of July 2009


Retry Policy and Forced De-subscription:

As the carriers manage the billed messages there is no opportunity for retrying a billed message if there is a failed billing attempt. 

Furthermore Poland’s rules for MT as laid out in their official Code of Fair Practice (below), state that where a subscribed MSISDN experiences 3 consecutively failed billing attempts then an MSISDN must be automatically unsubscribed from the service until you receive a new START MO from that number.

However in practice where the carriers are managing the billing the following applies:

PLUS - until user send STOP – so rule doesn’t apply here.

PLAY - 15 days after not being successfully billed, an MSISDN must be naturally opted out  (removed from the carriers billing table of subscribed users)

ERA + Orange – To be confirmed. Assume they are opted out after 3 consequtive failed attempts. 


After the end of rendering the given Service in accordance with the Agreement between txtNation and the Partner, the Partner is obliged to erase from all data carriers, data bases of numbers (MSISDN) and personal data of subscribers (end-users), that has been collected by the Partner during performance of the Service. Furthermore, the Partner warrants and represents that aforementioned data (phone numbers and personal data of subscribers) won’t be used by the Partner except when the Partner receives explicit consent of subscribes to use their data for particular purpose. Non – performance of this obligation may establish infringement of provisions of Act on Protection of Personal Data dated on the 29th of August 1997  (Dz.U. 133/97 sec. 883) and may result in termination of the Agreement between the Partner and txtNation with immediate effect.

The Partner warrants and represents, that applications included in the Service will not in any manner change configuration of mobile phones of end – users, as well as that the applications won’t act in manner inconsistent with description of the application accessible through www module. In particular, the Partner warrants and represents, that applications will not send sms massages or  enter data transmission connections without the consent of end – user.

Furthermore, the Partner warrants and represents, that applications will be checked with regards to the content and harmfulness for end – user phone.


Counteractions against “artificial traffic” events.

  • The Parties agree, that the Partner won’t be entitled to remuneration from revenues generated in result of  so called “artificial traffic”. The Parties settle, that revenues generated on given Service numbers in result of “artificial traffic” won’t be calculated into basis of remuneration, regardless the fact, whether such “artificial traffic” has been generated by the Partner or by any third party.
  • In particular, events are treated as “artificial traffic” if SMS's are sent by customer/customers to Service Numbers (or MMSs respectively in case of MMS services; in case of services based on WAP-Push – getting the content through WAP while in case of IVR services – connections with those Services)  in situation, when the purpose of SMS sending is not to use the basic essence of the Service, i.e. motivation doesn’t lay in a whish to get particular content or there is no intention to take part in a quiz or competition (depending on substantial scope of the Service), but the aim is to generate traffic itself, in particular in order to increase revenues from the Service.
  • The Parties assume, that traffic resulting from customers’ behaviour that significantly diverges from statistical behavior of customers using given Service or similar Services, shall be deemed artificial.
  • Moreover, Parties assume, that there is an artificial traffic, when SMS's (or respectively MMSs, WAP-PUSH or IVR connections) are sent repeatedly from the same MSISDN number or the same telephone (identified by IMEI number) or from the same localization, unless such customers’ behaviour is justified by essence of the Service (e.g. when essence of the Service consist in repeatable sending of SMSs by the same customer). In situation described in preceding sentence, “artificial traffic” event  appears, when the essence of the Service consist in download of specific content and the customer (identified by MSISDN, IMEI or localization) downloads the same content repeatedly. The “artificial traffic” event occurs even though the behaviour described herein, in the form of repeatable connections ( SMS, MMS, WAP-PUSH, IVR etc.) do not result from conscious activity of the customer, but comes from software operation including bug or Trojan horse.
  • The Parties also assume, that irrespective of occurrence or non – occurrence of other, in particular above mentioned circumstances, traffic generated by devices other than devices designated for end – user to use the Service, especially with usage of  cellular gates or adapters, will always be treated as a specific case of “artificial traffic”.   Traffic generated in result of other types of behaviour, commonly deemed in telecommunication branch as “generating of artificial traffic” will be defined by the Parties as “artificial traffic” as well.


Requirements of operators with regards to rules of sending of promotional SMS from SMS Premium numbers:

  • It is forbidden to send SMS with strictly advertising content.
  • With reservation of p.3 hereunder, it is allowed to send SMS promoting premium services, encouraging to avail of the service.
  • It is forbidden to send SMS promoting erotic services.
  • After activation of given Service by the end – user (customer), through SMS, MMS, IVR or WAP, Partner is obliged to send to the customer separate SMS with information, that the customer will be receiving additional promotional information. Partner is obliged to inform the customer about way of resignation from receiving of promotional information in the same or following SMS.
  • Promotional SMS may be sent provided, that last activity of the end-user is not older than 6 months, what is equivalent to maintain of the end-users base designated for such dispatches not older than 6 months.
  • In case of lack of end-user response for subsequent 3 promotional SMS, end-user must be automatically deleted from the base. Such end-user may be included in the base again only after next activation.



Code of Fair Practices with regard to Safe Use of Mobile Phones:

This Code of Fair Practices has been adopted by P4 sp. z o.o., Polkomtel S.A., Polska Telefonia Komórkowa Centertel sp. z o.o., Telekomunikacja Polska S.A., Polska Telefonia Cyfrowa sp. z o.o., hereinafter “Signatories”, for the purpose of the Polish telecommunications market.

On signing this Code the Signatories recognize the rapid development and ever-increasing accessibility of technological solutions (e.g. colour screens, video cameras, film shooting, image messages transfer and Internet browsers), which may be used to access a wide range of contents.

Considering the fast development of such products, commonly used by the consumers, in particular consumers of less than 18 years of age, the Signatories intend to implement recommendations set forth herein.

In particular, this Code reflects the recognition of the need to cooperate with the Clients in such a way as to allow for promoting safe use of mobile telephony services, especially among young people and children. It is the intention of the Signatories to ensure that parents and guardians have access to information to advise children and young people how to use mobile telephones with prudence and suitable types of contents addressed to that group of recipients.

The Code stipulates the rules of accessing contents, hereinafter “contents”, including but not limited to visual contents, online gambling, games, chats and Internet access.

This Code provides for framework solutions and is not in conflict with other regulations accepted by the Signatories in this respect, on condition that such regulations do not contravene the clauses hereof. Every Signatory may choose or use other organizational or technical solutions, which are not in opposition to this Code. Therefore, the Signatories shall monitor the telecommunications market on a current basis and any available technological solutions to ensure that they facilitate the performance of this Code.

The Signatories agree to abide by this Code with regard to own contents provided to users under their brands. The Signatories do not have the capacity to control the contents disseminated or distributed by third-party (external) content providers. Nevertheless, they intend to collaborate with content providers, in particular to inform them about the fact of signing this Code.


Commercial contents:

The Signatories shall not offer under their own brand any contents that could qualify in other media as unsuitable for users of less than 18 years of age, without having applied appropriate means of controlling access to such contents.

Measures aimed to control content access should also apply to contents delivered by providers with whom relevant contracts have been signed, as regards contents that could qualify as unsuitable for users of less than 18 years of age.

The Signatories shall cooperate with content providers to ensure the control of access to contents delivered by them.



The Signatories shall qualify and evaluate contents unsuitable for users of less than 18 years of age. The said qualification shall correspond with standards applied in other media or organizations committed to protecting users of less than 18 years of age against access to inappropriate contents.

Each Signatory agrees to qualify their own contents.

Each Signatory agrees to qualify their own contents and to ensure, following relevant consultations and through appropriate contractual clauses, that commercial contents delivered by providers are qualified by them.


Internet contents:

The Signatories shall not be liable for any contents offered in the Internet.

In consideration of the above, the Signatories shall take care that parents and guardians have access to information allowing them to advise children and young people how to use mobile phones with prudence and about suitable types of contents addressed to them.


Illegal contents:

The Signatories shall undertake actions with an aim to inform competent bodies about any breach of the prevailing provisions of law within the scope incorporated herein that comes to their knowledge.

The Signatories shall assist competent national bodies in combating illegal contents with depictions of children and help identify such contents if such contents are contained in their products or websites.

The Signatories shall support the development of adequate national procedures with a view to preventing illegal contents, including but not limited to collaboration with national organizations dedicated to combating such incidents.


Information obligations:

The Signatories shall advise consumers, including children, young people and parents and guardians about the type and scope of use of modern communication systems. The Signatories shall also undertake and support any other actions in order to extend the consumers’ knowledge in this respect.


Legal and regulatory actions:

The provisions of this Code do not contravene any obligations of the Signatories under separate provisions or regulations.

All changes in this Code must be made in written form; otherwise, they shall be null and void.



The Signatories agree to - 

  • Implement and adhere to this Code,
  • Update the provisions hereof,
  • Introduce relevant changes into the Code, taking into account the progress of services addressed herein.

Each and every Signatory shall inform all content providers bound by mutual contracts about the fact that this document has been signed.

Each and every Signatory hereof shall:

  • Publish this Code of Fair Practices on their websites,
  • Introduce and update solutions regarding control of access to contents in accordance with the provisions herein.

The Signatories express their intent to collaborate with institutions and organizations committed to pursuing objectives defined in this Code.



Message Flow Requirements

Note there is currently no official English translation. The sections below have been loosely translated using an online translation service, the original language version takes precedence.


The "Welcome SMS".

The initial SMS sent to the user after they subscribe, sent free of charge for users. 


Carriers Orange and Era:

With Orange and Era there are 3 welcome SMS', sent by Orange and Era.

 Max 160



First SMS - Polish Version


Aktywacja serwisu XXX zakonczona powodzeniem.


First SMS - English version


Activation of service XXX is completed successfully.


Second SMS - Polish version


Witamy w usludze XXX. Oplata za kazdego przychodzacego SMS specjalnego to 1.00 PLN netto (1.22 PLN brutto) Otrzymasz X SMS tygodniowo.


Second SMS - English version


Welcome to the XXX service. Fee for every incoming special SMS is 1.00 PLN net (PLN 1.22 gross). You will receive X SMS each week.


Third SMS - Polish version


Komenda do deaktywacji uslugi XXX: SMS o tresci STOP XXX pod numer XXXXX. Regulamin


Third SMS - English version


Command to deactivate the service XXX: Send SMS: STOP XXX to the number XXXXX. Terms on www.....



Carriers Plus and Play

With Plus and Play there is just 1 welcome SMS, sent by Plus and Play.

Max 160



One SMS - Polish Version


Aktywacja serwisu XXX zakonczona powodzeniem. Ortrzymasz x SMSy tygodniowo. Oplata za 1 SMS 2,44 PLN brutto. Deaktywacja uslugi: STOPXXX na 60XXX


One SMS- English version


Activation of service XXX is completed successfully. Fee for every incoming SMS is 2.44 PLN gross. You will receive X SMS each week. Deactivate the service: STOP XXX to XXXXX


Error Message:

This is the text sent after an incorrect MO is received, known in Poland as "Komunikat po wysłaniu błednej treści".

Polish version

Niepoprawna nazwa subskrypcji XXX

English version

Incorrect name of subscription XXX


Submit your application to txtNation using the above tables, and provide a service description including the URL or sample promotion, we will then send it to the carriers for approval. 



Service Types

The Partner warrants and represents, that performed action will not be charity action and will not be promoted in any media as a charity promotion. Voting, competition and chat service are allowed in Poland. Local support is an absolute requirement. You can run your service with a local toll free number and online ticketing system. txtNation can help you in setting this up if needed. We have the numbers and the operators in order to do this for you if needed. 



Billing Types

We operate on Mobile Originated (MO) and an Mobile Terminated (MT) billed dedicated lines in Poland. See forum entry "What are the SMS billing types available?" for more information on these billing types.


MO Billed:

Any services needing to perform immediate one-time billing can do so on an MO billed short-code. 


MT Billed:

MT billed codes are exclusively for subscription based services and right now requires a dedicated short-code, with txtNation.


There are 2 types of MT subscriptions:

  • fixed (defined frequency and time of sending) 
  • alert (difficult to obtain, must be good explanation for such service)

Fixed MT billing is the norm and has to be setup in a very specific way as the carriers perform the billing from their side rather than txtNation or the Service Provider triggering billing as in more traditional territories. With Fixed MT Billing there is no ad hoc billing – just billing runs on the days defined by the service provider at application stage of the process with the SMSc’s. When a user opts-in they cannot be delivered a billed SMS back immediately. The first MT has to be a free message confirming their successful signup to the service. The user is then added to the table of subscribed MSISDN’s on the carrier side. The first time a billed SMS can be sent to the subscribed user after that is on the next ‘billing day’ the carriers have listed for that service.  


The message flow will look as follows:

So this is correct:
MO (Std rate): {Your keyword}.
MT (Std rate sent immediately): Informing them they will be billed {insert day will be billed}.
MT (Billed message sent on a subsequent day as advised in initial MT): {Your billing message}.

MO (Std rate): {Your keyword}

MT (Std rate sent immediately): Informing them they will be billed {insert day will be billed}.

MT (Billed message sent on a subsequent day as advised in initial MT): {Your billing message}.



Available Tariffs

The current available tariffs in Poland on our dedicated codes are:

€0.00, €0.08, €1.23, €3.50, €6.15, €11.07, €14.76, €23.37

For a more up to date list of tariffs, please ask your Account Manager for a Polish Premium SMS Rate Card.



Opt-in Process

- Premium rate subscription service require a double opt-in. (DO)

- Web services require a single opt-in. (WO-RAR or SMS-O)

- Premium rate transactions require a single opt-in. (SMS-O)


In Poland the carriers layout the pre-defined text content each individual SMS must contain.

Activate command


Deactivate command

STOP xxx



Opt-out Process:

This is the SMS sent to users after they deactivate the service, sent free of charge for users.

Polish version

Serwis XXX zostal deaktywowany. 

English version

XXX service has been deactivated.



Frequency and Amounts

The maximum transactional value is connected with the highest tariff SMS Premium: 25 PLN excl. VAT / 30.75 PLN inc. VAT.

There are no subscription limits but you have to inform end users about exceeding value money for all Premium activities (SMS, MMS, WAP, IVR):

- Information daily limit: 31 PLN excl. VAT.

- Information monthly limit: 200 PLN excl. VAT.

However you must convey the exact frequency and number of messages that will be sent.  Please ask your account manager for a Premium SMS Polish Rate Card for the available tariffs in Poland.  

This situation can change soon because Polish Parliament works on changing the telecommunication law. Accordingly planned changes means end users will have the right to define his/her won limit for Premium activities (this limit will prevent spending more money daily/monthly). 


Subscription services have a good retention from our experience if the cost of subscription remains justified by the quality of service being delivered. Opt-out rate is low with a good hit rate on continued billing too. You will have instances of failed billing on pre-paid where the user has no credit however you can keep them in the subscription and retry on the next billing run. They do not need to be automatically unsubscribed if billing fails. Because of high prepay share we always suggest using smaller price points with a higher billing frequency. We find this returns the best results and keeps failed bills down to a minimum. 



Shortcodes and Keywords

For our dedicated short codes in Poland, we operate on a 4 or 5 digit shortcode for each carrier. The full short code is provided on application. Adult content is possible in Poland on dedicated codes.



Dedicated Codes 

Dedicated codes are available with a 4 - 6 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Poland via the txtNation Gateway.



Poland has the following Mobile Payment options available, all of which fall under these regulations.

  • Premium SMS (P-SMS) including Short Code services


Additional options for Mobile Payments and Messaging in Poland include:

  • HLR Lookup
  • Bulk SMS
Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Poland of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Poland. Please contact your account manager for more information.

Kodeks dobrych praktyk w zakresie bezpiecznego korzystania z telefonów komórkowych



Niniejszy Kodeks został przyjęty przez P4 sp. z o.o., Polkomtel S. A., Polską Telefonię Komórkową Centertel sp. z o.o., Telekomunikację Polską S. A., Wirtualną Polskę sp. z o.o., Polską Telefonię Cyfrową sp. z o.o., zwanych dalej „Sygnatariuszami”, celem stosowania na polskim rynku telekomunikacyjnym.


Sygnatariusze podpisują niniejszy Kodeks dostrzegając szybki rozwój i coraz większą dostępność rozwiązań technologicznych ( kolorowe ekrany, kamery wideo, możliwość nagrywania krótkich filmów, przesyłania wiadomości obrazkowych oraz przeglądarek internetowych), które mogą być używane do uzyskania dostępu do coraz to bardziej różnorodnych treści.


Mając na względzie szybki rozwój tych produktów, powszechnie używanych przez konsumentów, w szczególności konsumentów poniżej 18 roku życia, Sygnatariusze wprowadzają zalecenia opisane w niniejszym Kodeksie.

W szczególności niniejszy Kodeks jest wyrazem dostrzeżenia konieczności takiej współpracy z Klientami, która pozwoli na promowanie bezpiecznego korzystania z usług telefonii komórkowej, zwłaszcza wśród młodzieży i dzieci.

Intencją Sygnatariuszy jest w szczególności, aby rodzice i opiekunowie mieli dostęp do informacji umożliwiających uświadomienie dzieciom i młodzieży jak używać telefonów komórkowych w sposób odpowiedzialny i jakie są odpowiednie rodzaje treści przeznaczone dla tej grupy odbiorców.


Kodeks reguluje zasady dostępu do treści, zwanych w tym dokumencie także „kontentem”, włączając w to kontent wizualny, hazard online, gry, chaty oraz dostęp do Internetu.


Niniejszy Kodeks proponuje ramowe rozwiązania i nie stoi w sprzeczności z przyjęciem przez Sygnatariuszy innych uregulowań w tym zakresie, pod warunkiem, że nie naruszają one postanowień niniejszego dokumentu. Każdy z Sygnatariuszy może wybrać bądź korzystać z innych organizacyjnych lub technicznych rozwiązań, nie pozostających w sprzeczności z postanowieniami niniejszego Kodeksu. W związku z powyższym Sygnatariusze będą na bieżąco monitorować rynek telekomunikacyjny oraz dostępne na nim rozwiązania technologiczne, tak aby umożliwiały one realizację postanowień niniejszego Kodeksu.


Sygnatariusze zobowiązują się do stosowania niniejszego Kodeksu w odniesieniu do własnego kontentu udostępnianego użytkownikom pod własną marką. Sygnatariusze nie posiadają wystarczającej możliwości, aby kontrolować kontent rozpowszechniany lub udostępniany przez pozostałych (zewnętrznych) dostawców kontentu. Niemniej jednak będą współpracować z dostawcami kontentu, a w szczególności poinformują ich o podpisaniu niniejszego Kodeksu.


Postanowienia szczególne


Kontent handlowy (komercyjny)

Sygnatariusze nie będą oferować pod własną marką kontentu, który zostałby sklasyfikowany w innych mediach jako nieodpowiedni dla użytkowników poniżej 18 roku życia, bez zastosowania odpowiednich środków kontroli dostępu do tego rodzaju treści.


Środki mające na celu kontrolę dostępu do kontentu powinny mieć również zastosowanie do treści dostarczanych przez dostawców, z którymi podpisano stosowne umowy, w przypadku treści, które zostałyby sklasyfikowane jako nieodpowiednie dla użytkowników poniżej 18 roku życia.

Sygnatariusze będą współpracować z dostawcami celem zapewnienia kontroli dostępu do dostarczanego przez nich kontentu.




Sygnatariusze będą klasyfikować i oceniać kontent nieodpowiedni dla użytkowników poniżej 18 roku życia. Powyższa klasyfikacja powinna odpowiadać standardom stosowanym w innych mediach lub przez inne podmioty, których misją jest zabezpieczanie użytkowników poniżej 18 roku życia przed dostępem do nieodpowiednich treści.


Każdy z Sygnatariuszy zobowiązuje się do klasyfikacji kontentu, którego jest właścicielem.


Każdy z Sygnatariuszy zobowiązuje się do klasyfikacji własnego kontentu oraz do zapewnienia, po stosownych konsultacjach i poprzez odpowiednie zobowiązania umowne, by kontent komercyjny dostarczany przez dostawców był przez nich klasyfikowany.


Kontent internetowy

Sygnatariusze nie ponoszą odpowiedzialności za treści oferowane przez Internet.


Biorąc powyższe pod uwagę, Sygnatariusze zobowiązują się do zapewnienia rodzicom i opiekunom dostępu do informacji umożliwiających uświadomienie dzieciom i młodzieży jak używać telefonów komórkowych w sposób odpowiedzialny i jakie są odpowiednie rodzaje treści przeznaczone dla tej grupy odbiorców.


Kontent nielegalny

Sygnatariusze będą podejmować działania zmierzające do informowania powołanych do tego organów o znanych im przypadkach naruszeń przepisów powszechnie obowiązującego prawa w zakresie objętym niniejszym Kodeksem.


Sygnatariusze będą wspierać właściwe organy krajowe w zwalczaniu nielegalnych treści zawierających wizerunki dzieci oraz ułatwią ich identyfikowanie, jeśli takie treści będą znajdowały się w ich produktach lub należących do nich stronach internetowych.

Sygnatariusze będą wspierać tworzenie odpowiednich procedur krajowych mających na celu zwalczanie takich treści, włączając w to współpracę z krajowymi organizacjami zajmującymi się zwalczaniem powyższych zjawisk.


Obowiązki informacyjne

Sygnatariusze zobowiązują się do udzielania porad konsumentom, w tym dzieciom, młodzieży oraz rodzicom i opiekunom w zakresie rodzaju i zakresu użytkowania nowoczesnych urządzeń komunikacyjnych. Zobowiązują się również do podejmowania i wspierania innych działań mających na celu pogłębienie wiedzy konsumentów w tym zakresie.


Działania prawne i regulacyjne

Postanowienia niniejszego Kodeksu nie naruszają zobowiązań Sygnatariuszy wynikających z odrębnych przepisów.


Wszelkie zmiany Kodeksu wymagają dla swej ważności formy pisemnej pod rygorem nieważności.


Stosowanie Kodeksu


Sygnatariusze zobowiązują się:

• wprowadzić i stosować niniejszy Kodeks,

• dokonywać aktualizacji jego postanowień,

• dokonywać stosownych zmian jego treści uwzględniających stan rozwoju, usług, których dane postanowienia dotyczą.


Każdy z Sygnatariuszy poinformuje o fakcie podpisania niniejszego dokumentu wszystkich dostawców kontentu, z którymi wiążą go stosowne umowy.


Każdy z Sygnatariuszy Kodeksu zobowiązuje się do:


1) opublikowania go na swoich stronach internetowych,

2) wprowadzenia i aktualizacji rozwiązań dotyczących kontroli dostępu do usług kontentu zgodnie z postanowieniami niniejszego dokumentu.


Sygnatariusze wyrażają wolę współpracy z instytucjami i organizacjami, które w ramach swoich zadań realizują cele określone w niniejszym Kodeksie.




Użyte w Kodeksie zwroty oznaczają:


Kontent handlowy (komercyjny) - oznacza treść dostarczaną przez dostawcę kontentu. W przypadku usług sprzedawanych pod własną marką, w tym również kontent własny, Sygnatariusze działają jako dostawcy kontentu, w skład którego w szczególności wchodzi obraz, wideoklipy, gry, muzyka czy też dostęp do hazardu on-line. Nie dotyczy to treści dostępnych za pomocą Internetu, gdzie Sygnatariusze jedynie udostępniają infrastrukturę telekomunikacyjną.


Dostawca kontentu handlowego (komercyjnego) - Sygnatariusz lub dostawca związany umową z Sygnatariuszem, dostarczający kontent do użytkowników za pomocą urządzeń teleinformatycznych.


Kontent internetowy - treści dostępne za pomocą Internetu (łącznie ze stronami dostępnymi poprzez WAP), gdzie Sygnatariusz jest odpowiedzialny za dostarczanie łączności i nie odpowiada za treści oferowane w pozostałym zakresie

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    Please be informed that on 23 September 2011 the Act on Payment Services (hereinafter “Act”) of 19 August 2011 was published in the Journal of Laws No. 199 (item 1175). The said Act has come into force on 24 October 2011 and sets forth the rules of providing payment services and subjects certain entities providing such services to the supervision of the Financial Supervision Authority. The 6-month period during which entities conducting economic activities in the field of payment services could continue such services without the obligation to obtain a permit of the Financial Supervision Authority ended on 24 April 2012.

    In view of the said Act, we wish to draw your attention to the fact that Polish mobile telephony operators do not provide payment services via multimedia services but only sell contents to end users, i.e. subscribers or users of telecommunication networks.

    In consideration of the above, we shall appreciate if you analyse the rules of multimedia services, related websites as well as advertising and promotional materials and introduce necessary changes to ensure that those rules, websites and advertising & promotional materials explicitly indicate that the service is delivered via Premium SMS by the mobile network operators and not you. In other words, all those materials should clearly indicate that it is the mobile telephony operators who are the suppliers of contents. Below you shall find examples of relevant provisions:


    “Users of mobile phones or other devices with adequate functionalities may use multimedia services maintained by X and delivered by mobile telephony operators within the limits of the laws prevailing in Poland, in accordance with the provisions of these Rules…”


    “Within the framework of the Services are presented Multimedia Elements, which may be purchased by users from telecommunication operators (downloaded to mobile phones or other devices with adequate functionalities)…”


    “Fees for the use of Services (purchase of Multimedia Elements) are charged by mobile network operators, who deliver Multimedia Elements”


    “Services presented by X within the framework of the Services are in accordance with the Code of Good Practices…”.

    Moreover, please note that the rules, advertising and promotional materials and the websites cannot contain any wording indicating that the service could be considered as a payment service. This means that – for example – the proper phrase encouraging usage of multimedia service shall be “Buy via SMS” rather than “Pay via SMS”.

    Also, please be informed that the terms such as “payment services”, “payment services office” and “payment institution” pursuant to the Act are reserved for providers of payment services. The use of such terms by entities, which are not providers of payment services in the understanding of the Act is subject to a penalty of a fine of up to PLN 5.000.000 or imprisonment of max. 2 years or a combination of both penalties.

    We wish to draw your attention to the fact that the conduct of activities in the field of payment services by an entity, which is not a provider of payment services is subject to a penalty of a fine up to PLN 5.000.000 or imprisonment of max. 2 years or a combination of both penalties.

    Should you have any questions, please do not hesitate to contact us.

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