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Colombia - Premium SMS, Short Code Requirements

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The regulations in Colombia caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.

 

Message Requirements

For each billing request you have to send the user a message with the following structure:

-“YOUR REQUEST HAS BEEN MADE”
-THE PRICE OF ONE SHOT (INCLUDING TAXES)
-SUPPORT INFORMATION

Example:
Tu solicitud ha sido realizada, te descontamos 1.000 iva inc. Info: HELP@TXTNATION.com

 

Regulator

crc_logo.jpgCommunications Regulatory Commission (CRC) 

CRC's website states:

"Based on our principles, values, professionalism, impartiality, transparency and high standards of quality, we promote competition and investment by building competitive markets in the ICT sector, in order to create conditions that allow the population to gain access to the information society and to appropriate its benefits."

 

Carriers

tigo_logo.jpeg TIGO* - Network name in txtNations system: TIGO-CO

TIGO was launched in Colombia in 2006, to replace the old national brand of Colombia Móvil OLA, with the entrance of Millicom as new partner with 51%. TIGO Colombia started operations with 3.6 million users. It competes with international operators like COMCEL (America Movil) and Movistar (Telefonica), using technologies GSM/GPRS/EDGE over 1900 MHz. Millicom International Cellular, also known as Tigo, is a mobile phone network provider in America and Africa. Based in Luxembourg, the company provides mobile services in 14 countries.

[source]

 

 COMCEL

Claro Colombia is a Colombian telecommunications operator, owned by Mexican group América Móvil. Claro is the largest provider of mobile phone services in the country – as of December 2011, 28,818,791 of Colombia's 46,200,421 mobile phone subscribers (62.38%) were with Claro's predecessor, Comcel.[1]

The company was formed on June 26, 2012 from the merger of Comcel, previously Colombia's largest mobile phone operator, and the smaller Telmex, also owned by América Móvil. The unified company's name was changed to Claro in keeping with its other operations in Latin America.[2][3]

Comunicaciones Celulares (Comcel) is a Colombian mobile phone operator, owned by Mexican Group América Móvil. Comcel is the largest mobile phone company in the country, with 27,024,134 (out of a 40,739,876 total at December 2008) subscribers.

[source]

 

logo-movistar.jpg Movistar - Network name in txtNations system: MOVISTAR-CO

Movistar is a major Spanish mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. It is the largest carrier in Spain with 22 million customers (cellphone services only) and 41.58% of market share. Its principal competitor in Latin America is America Movil. It offers GSM 900/1800 MHz (2G), UMTS 850 & 1900 MHz (3G) and HSDPA (3.5G) services. The Movistar name has been in use in Spain since the launch of GSM services in 1995. The name became effective worldwide on April 5, 2005 after Telefónica Móviles purchased the BellSouth mobile operations branch in South America.

[source]

 

* Colombia Movil is a tradmark of TIGO.

Colombia Móvil S.A., marketed under tigo trademark (formerly OLA), is the third largest mobile phone company in Colombia. It is head-quartered in Bogotá, D.C.

[source]

 

Market Statistics

Summary

Colombia’s telecommunications could offer substantial returns for investors willing to take on emerging market risks. The outlook is promising for the country’s economy, which is forecast to grow by an average of 4.5% yearly during the 2010-20 decade. The Colombian telecom market has been experiencing intensifying competition, increasing convergence, and the emergence of a rapidly growing broadband sector. During 2011, radical transformations are expected both in terms of market consolidation and in the provision of new services, with fixed-line operators ETB and Emcali seeking strategic partners and/or investors, and sister companies Telmex and Comcel combining their fixed and mobile operations. Competition will receive a further boost from number portability, to be implemented in July 2011. 

[source]

 

Geography
Area: Total: 1,138,910 sq km Land: 1,038,700 sq km Water: 100,210 sq km
Cities: Capital: Bogota
Terrain: flat coastal lowlands, central highlands, high Andes Mountains, eastern lowland plains
Climate: tropical along coast and eastern plains; cooler in highlands


People
Nationality: Noun: Colombian(s) Adjective: Colombian
Population: 44,725,543 (July 2011 est.)
Annual population growth rate: 
Language: Spanish (official)
Flag: colombia_flag.gif

 

Government
Type: republic; executive branch dominates government structure
Independence: 20 July 1810 (from Spain)
Constitution: 5 July 1991; amended many times
Branches: chief of state: President Juan Manuel SANTOS Calderon; Vice President Angelino GARZON; note - the president is both the chief of state and head of government; Vice President Angelino GARZON; cabinet: Cabinet appointed by the president
Political parties: Alternative Democratic Pole; Conservative Party; Green Party; Liberal Party; National Integration Party; Radical Change; Social National Unity Party
Suffrage: 18 years of age; universal

Economy
Nominal GDP: $435.4 billion (2010 est.)
GDP per capita: $9,800 (2010 est.)
Annual GDP growth rate: 4.3% (2010 est.)
Natural resources: petroleum, natural gas, coal, iron ore, nickel, gold, copper, emeralds, hydropower
Agriculture: coffee, cut flowers, bananas, rice, tobacco, corn, sugarcane, cocoa beans, oilseed, vegetables; forest products; shrimp
Industry: textiles, food processing, oil, clothing and footwear, beverages, chemicals, cement; gold, coal, emeralds
Trade: Exports - US 42%, EU 12.6%, China 5.2%, Ecuador 4.5% (2010 est.) Imports - US 25.5%, China 13.4%, Mexico 9.4%, Brazil 5.9%, Germany 4.1% (2010 est.)

[source]

 

Market Growth

 

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓  

 

 South America  21529.415  45.5  45,660  $9,566  $435367000  92.3  46100  

 

[source] [source] [source] [source] [source] [source] [source] [source]  

 

Currency

The peso is the currency of Colombia. Its code is COP and it is also informally abbreviated as COL$. However, the official peso symbol is $. As 20 July 2011, the exchange rate of the Colombian peso is 1750 Colombian pesos to 1 U.S. dollar.

10000 COP in £GBP

10000 COP in $USD

10000 COP in €EUR

 

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

Your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Legal Information Required on Promotions:

El precio por mensaje es de $3,596 pesos Iva Incluido. L?mite: 28 mensajes cada 31 d?as. Si env?as m?s en ese periodo de tiempo, no se te cobrar? el mensaje. Los operadores no son responsables del servicio, su contenido ni su publicidad. Atenci?n a clientes: 018000184900 o {insert support email address}

 

Messages Flow Requirements

There are currently no set regulations at the time of writing in Colombia, however your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Service Types

Subscription services are allowed with the approval of a subscription code. The service will need to be submitted for approval.

There are currently no set regulations at the time of writing in Colombia, however your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Billing Types

We operate on One-in One-out (IO), Message Originated (MO) billed line on shared lines in the Colombia. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Shortcodes and Keywords

On our shared code in Colombia, we operate on a 4 digit short code for each carrier. 

 

Tax

The current Colombia rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are available on request with a 3 - 6 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Colombia via the txtNation Gateway.

 

Colombia has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

Additional options for Mobile Payments and Messaging in Colombia include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Colombia of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Colombia. Please contact your account manager for more information.

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