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Egypt - Premium SMS, Short Code Requirements

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The regulations in Egypt caters and covers all of the Mobile Payment types, that include Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


Regulator

images.jpg Ministry of Communication and Information Technology

The Egyptian Ministry of Communications and Information Technology (MCIT) is the government body responsible for information and communications technology (ICT) issues in the Arab Republic of Egypt. Established in 1999, MCIT is responsible for the planning, implementation and operation of government plans and strategies related to ICT.

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Carriers

stacked_20red_20vodafone_20logo.jpg Vodafone

Vodafone Egypt is a total telecommunications provider, covering a wide array of voice and data exchange services, as well as 3G, ADSL and broadband Internet services. Launched in 1998, Vodafone Egypt supported by Vodafone Group’s know-how and its own local market research provides innovative products perfectly suited for its customers. The leading Vodafone Egypt spirit and its ever broadening network have paved the way for numerous investment opportunities and world-class continuous customer support.

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ETISALAT-LOGO.gif Etisalat

 

Etisalat Egypt is a subsidiary of Etisalat U.A.E., the sole telecommunications services provider in the United Arab Emirates from 1976 until the arrival of Du (telco) in February 2007, and the first 3.5G network operator in Egypt. Etisalat Misr is one of 18 service providers managed by Etisalat in the Middle East, Asia and Africa. Etisalat currently has access to a potential market of over 400 million subscribers and today Etisalat services over 32 million subscribers including the total number of fixed-line, Internet, mobile and television from each of its subsidiaries.

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orange

 

Orange Egypt (Egyptian Arabic: اورنچ مصر‎‎, Orange Masr), formerly known as Mobinil, is a mobile phone operator in Egypt, founded in 1998.

Mobinil (The Egyptian Company for Mobile Services) is one of Egypt's three mobile phone operators. Founded in 1998. The company is majority-owned and fully consolidated by France Télécom (Orange), which holds 71.25% of the shares in "Mobinil Telecom," the rest of the shares being held by Orascom Telecom. Mobinil was the first telecom company to receive ISO 14001 certificate in Egypt and the Middle East.

On September 21, 2011, Yves Gauthier has been appointed the new chief executive officer (CEO) of Mobinil, a change that took effect on November 15 of the same year. This followed the resignation of Hassan Kabbani.

On February 13, 2012, Orange announced its intent to buy Sawiris' biggest share in Mobinil for about $2 billion which could be the end of the long-standing dispute between the company's major shareholders.

On May 27, 2012, Orange acquired 94 percent of Mobinil. Orange bought most of the Mobinil shares it did not already own from its local venture partner, Sawiris's Orascom Telecom Media and Technology (OTMT). Orange executed its purchase of 93.9 million shares of the 100 million outstanding at a pre-agreed price of E£202.5 each, for a total transaction value of E£19 billion ($3.15 billion). Sawiris agreed to keep a 5 percent stake in Mobinil.[3]

In February 2015, an agreement was reached between Orange and OTMT where OTMT, then holder of 5% of Mobinil's shares, sold all its shares and voting rights in the company to Orange SA, thus raising Orange's ownership in Mobinil to 98.92%.

On March 8, 2016, Mobinil was officially rebranded to Orange.

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Market Stastics

 

Summary

Despite some restrictions and censorship, which culminated in the 2011 political and social unrest, Egypt is one of the most developed Internet markets in Africa in terms of users, international bandwidth and services offered. The country was again ranked fourth among African countries in the ‘Networked Readiness Index’ of the Davos World Economic Forum’s 2010/11 Global Information Technology Report. It is well connected through national and international fibre infrastructure and one of Africa’s first Fibre-to-the-Home (FttH) deployments. Egypt also has some of the lowest prices for DSL services on the continent, the result of a highly competitive sector with more than 150 Internet and data service providers. The strongest growth is currently seen in mobile broadband services, which offers the network operators – Mobinil (backed by Orascom and France Telecom), Vodafone Egypt (VFE) and Etisalat – new revenue streams in an environment of falling average revenue per user (ARPU). All three have also acquired controlling stakes in leading data and Internet service providers: LINKdotNET, Raya Telecom and EgyNet.

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Geography
Area: Total: 1,001,450 sq km Land: 995,450 sq km Water: 6,000 sq km
Cities: capital - Cairo
Terrain: vast desert plateau interrupted by Nile valley and delta
Climate: desert; hot, dry summers with moderate winters

 

People
Nationality: Noun: Egyptian(s) Adjective: Egyptian
Population: 82,079,636 (July 2011 est.)
Annual population growth rate: 1.96% (2011 est.)
Language: Arabic (official), English and French widely understood by educated classes
Flag: 50px-Flag_of_Egypt.svg.png

 

Government
Type: Republic
Independence: 28 February 1922
Constitution: 11 September 1971; amended 22 May 1980, 25 May 2005, and 26 March 2007
Branches: chief of state: president; vice president; head of government: Prime Minister Essam Abdel Aziz SHARAF; cabinet: a new cabinet was sworn in 7 March 2011
Political parties: Al-Geel; Democratic Peace Party; Nasserist Party; National Democratic Party; National Progressive Unionist Grouping or Tagammu; New Wafd Party; Social Justice Party; Tomorrow Party
Suffrage: 18 years of age; universal


Economy
Nominal GDP: $497.8 billion (2010 est.)
GDP per capita: $6,200 (2010 est.)
Annual GDP growth rate: 5.1% (2010 est.)
Natural resources: petroleum, natural gas, iron ore, phosphates, manganese, limestone, gypsum, talc, asbestos, lead, rare earth elements, zinc
Agriculture: cotton, rice, corn, wheat, beans, fruits, vegetables; cattle, water buffalo, sheep, goats
Industry: textiles, food processing, tourism, chemicals, pharmaceuticals, hydrocarbons, construction, cement, metals, light manufactures
Trade: Export - US 7.6%, Italy 7.3%, India 6.1%, Spain 5.4%, Saudi Arabia 5.4%, France 4.7%, Libya 4% (2010) Import - US 11.8%, China 10.4%, Germany 6.5%, Italy 6.4%, Saudi Arabia 4.1% (2010)

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Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
Middle East 450 20.0 82,999 $6361 508265000 66.7 76430
[source] [source] [source] [source] [source] [source] [source] [source]

 

Currency

The Egyptian Pound (sign: E£ or ج.م; code: EGP) is the currency of Egypt. It is divided into 100 Qirsh , or 1000 Milliemes. The ISO 4217 code is EGP. Locally, the abbreviation LE or L.E., which stands for livre égyptienne is frequently used. E£ and £E are rarely used. 

10 EGP in £GBP

10 EGP in $USD

10 EGP in €EUR

 

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF). It typically takes 1 week to get your service approval feedback form and roughly 8 weeks to get live once your CCF has been evaluated.

 

Promotional Guidelines

There are currently no written regulations at the time of writing for Egypt. Your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Messages Flow Requirements

There are currently no written regulations at the time of writing for Egypt. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Service Types

For Egypt, generally, you can offer any services as long as it doesn’t contradict with the habits of the country, so the following topics are not allowed in Egypt:

  • Politics
  • Religion
  • Gambling (Casinos, loto’s, etc …) but the sweepstakes or the raffles are not allowed, but it’s generally offered under the form of luck games or competitions, but I don’t recommend it, and I kindly ask you to send me the details of any application which could be considered as such to check it before launch.

And definitely fraud applications, which sends SMS to any short code without the user approval.

 

Billing Types

We operate on Mobile Originated (MO) billed line on dedicated lines in Egypt. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Available Tariffs

The current available tariffs in Egypt are:

5.00 EGP 

For a more up to date list of tariffs please ask your Account Manager for a Egypt Premium SMS Rate Card.

 

Opt-in Process

- Premium rate subscription services require a single opt-in. (SMS-O)

- Subscription services are not available.

- PIN opt-in is not available. (WO-PIN)

- Web opt-in with an MO response. (WO-RAR

 

Shortcodes and Keywords

On our dedicated code in Egypt, we operate on a 5 and 4 digit shortcode for each carrier. Adult content is not available.

 

Frequency and Amounts

The maximum transactional value is 5 EGP.  As long as the user sends the SMS, there are no other set limits. Your CCF will still be evaluated to ensure you are delivering value for money and is honest and fair.

 

Tax

The current Egypt rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 8 - 10 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Egypt via the txtNation Gateway.

 

The Egypt has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services

 

Additional options for Mobile Payments and Messaging in the Egypt include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Egypt of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Egypt. Please contact your account manager for more information.

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