Sign up Login

Spain - Premium SMS, Short Code Requirements

Follow

The regulations in Spain caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.

 

Regulator

cmt.jpg Commissions of the telecommunication Market 

The Telecommunications Market Commission, an independent Public Body that regulates national electronic communications and audiovisual services markets, was created by Royal Decree-Act 6/1996, of June 7, 1996 (Liberalisation of Telecommunications). That Royal Decree-Act was homologated through Act 12/1997, of April 24, 1997 (Liberalisation of Telecommunications) by which the functions originally attributed to the Telecommunications Market Commission were extended and defined, and a new composition of the Council was determined to exercise those functions.

[source]

 

Carriers

yoigo-logo.jpg Yoigo

Yoigo is the fourth mobile phone operator with a network of its own in Spain. They operate a UMTS/3G and 1800 band network, which at their launch in December 2006 had very limited UMTS (3G) coverage even in some of the largest cities. In places where there is no UMTS coverage, Yoigo users switch to national roaming using Movistar's both GSM and 3G networks.

[source]

 

logo_movistar_2010.jpg Movistar

Movistar is a major Spanish mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. It is the largest carrier in Spain with 22 million customers (cellphone services only) and 41.58% of market share. Its principal competitor in Latin America is America Movil. It offers GSM 900/1800 MHz (2G), UMTS 850 & 1900 MHz (3G) and HSDPA (3.5G) services.

[source]

 

orange-logo_thumb.jpg Orange

France Telecom España S.A., more commonly known by its trade name of Orange España, is a mobile network operator in Spain. It was previously known as Amena (pleasant in an amusing way in Spanish) until 2005, when it was bought by France Télécom. Its competitors areMovistar, Vodafone Spain and Yoigo.

[source]

 

vodafone_logo.gif Vodafone

  

Vodafone España, S.A.U. is a mobile telecommunications operator in Spain headquartered in Alcobendas, Madrid. The company was founded in 2000, as a result of the merger of the shares held by Vodafone Group plc and British Telecommunications plc in Airtel Móviles, S.A. (formed 3 October 1995). Vodafone is the second biggest cellphone carrier in Spain with 14 million customers. Vodafone (Vodafone ES) offers GSM900/1800 MHz (2G), UMTS (3G) and HSDPA (3.5G) services in Spain, with a good coverage.

[source]

 

Market Stastics

Summary

The value of Spain’s telecom market has contracted since the high of 2007. Worth €40 billion in 2009, it may only have reached €38.5 billion in 2010 and an expected €38 billion in 2011. Much of this decline is due to the continuing economic climate which has reduced consumer spend. Mobile penetration is high and growing steadily, particularly in the 3G sector, while broadband uptake is backed by continuing investment in infrastructure in a bid to address the relatively slow data speeds available. Cable operators have launched 100Mb/s services, matched by Telefónica in early 2011 on its limited FttH network. These upgrades are required to stimulate the market for triple play, video-on-demand and other IP-delivered offers. The regulator has fostered competition by providing access to the incumbent’s DSL networks through local loop unbundling, as well as to its fibre networks through regulating access to ducts and infrastructure.

[source]

 

Geography
Area: Total: 505,370 sq km Land: 498,980 sq km Water: 6,390 sq km
Cities: MADRID (capital) 5.762 million; Barcelona 5.029 million; Valencia 812,000 (2009)
Terrain: large, flat to dissected plateau surrounded by rugged hills; Pyrenees Mountains in north
Climate: temperate; clear, hot summers in interior, more moderate and cloudy along coast; cloudy, cold winters in interior, partly cloudy and cool along coast


People
Nationality: Noun: Spaniard(s) Adjective: Spanish
Population: 46,754,784 (July 2011 est.)
Annual population growth rate: 0.574% (2011 est.)
Language: Castilian Spanish (official) 74%, Catalan 17%, Galician 7%, and Basque 2%
Flag: 

 


Government
Type: parliamentary monarchy
Independence: 1492
Constitution: approved by legislature 31 October 1978; passed by referendum 6 December 1978; signed by the king 27 December 1978
Branches: chief of state: King JUAN CARLOS I; Heir Apparent Prince FELIPE; head of government: President of the Government Jose Luis Rodriguez ZAPATERO; First Vice President Alfredo Perez RUBALCABA; Second Vice President Elena SALGADO Mendez; Third Vice President Manuel CHAVES Gonzalez; cabinet: Council of Ministers designated by the president
Political parties: Basque Nationalist Party; Canarian Coalition; Convergence and Union Convergence of Catalonia and the Democratic Union of Catalonia; Entesa Catalonia de Progress; Galician Nationalist Bloc; Initiative for Catalonia Greens; Navarra Yes; Popular Party; Republican Left of Catalonia; Spanish Socialist Workers Party; Union of People of Navarra; Union, Progress and Democracy; United Left
Suffrage: 18 years of age; universal

Economy
Nominal GDP: $1.369 trillion (2010 est.)
GDP per capita: $29,400 (2010 est.)
Annual GDP growth rate: -0.1% (2010 est.)
Natural resources: coal, lignite, iron ore, copper, lead, zinc, uranium, tungsten, mercury, pyrites, magnesite, fluorspar, gypsum, sepiolite, kaolin, potash, hydropower, arable land
Agriculture: grain, vegetables, olives, wine grapes, sugar beets, citrus; beef, pork, poultry, dairy products; fish
Industry: textiles and apparel (including footwear), food and beverages, metals and metal manufactures, chemicals, shipbuilding, automobiles, machine tools, tourism, clay and refractory products, footwear, pharmaceuticals, medical equipment
Trade: Export - France 18.7%, Germany 10.7%, Portugal 9.1%, Italy 9%, UK 6.3% (2010) Import - Germany 12.6%, France 11.5%, Italy 7.3%, China 6.8%, Netherlands 5.6%, UK 4.9% (2010)

[source]

 

Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
Europe 46506 61.2 45,958 $30,693 $1484000000 111.0 54520
[source] [source] [source] [source] [source] [source] [source] [source]

 

Currency

 The euro (sign: €; code: EUR) is the official currency of Spain

10 EUR in £GBP

10 EUR in $USD

 

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

Main points to include:

- Display a disclaimer in the main body of the ad

- Display full and correct pricing in prescribed format: €XX.XX. 

- Display pricing within two line breaks of call-to-action or MSISDN-submit field, directly above, below, or to either side, with no intervening text or graphics.

- Price at least 50% of the shortcode, or at least font size 12. 

- No use of the word "free" or "complimentary". 

If subscription service:

- The words "subscribe" or "subscription" must be in the main body of the advert (local language required).

- Price frequency must be displayed clearly, e.g. per week, per day, per month.

- No minimum subscription period & can opt-out at any time. 

- Local-charge phone number for support.

- Display opt-out information as “Text [Send, SMS, or Reply] STOP to [shortcode].

- Disclose clearly that customers under age 18 must have account holder’s permission.

- Disclose that; "GPRS rates apply" or "carrier and data charges", "WAP/GPRS/UMTS charges apply".

 

Messages Flow Requirements

We do not have specific message flow approvals on our Spain lines that you must adhere to. Providing you are adhering to the regulations set by the regulator, that is all that is required.

You must include the following in the Double Opt-in (DO):

- Service name

- Price

- Support information

If it's a subscription service you also need to include

- Length of subscription period

- Opt out information

 

Service Types

Most service types are allowed, however some require specific approval from the regulators. Voting and chat service are allowed. Local support is an absolute requirement. You can run your service with a local toll free number and online ticketing system. txtNation can help you in setting this up if needed. We have the numbers and the operators in order to do this for you if needed. 

You are not able to run any services that contains offensive, unsuitable and unlawful content, in particular:

(a) regard to the contemporary attitudes, offensive

(b) unsuitable for minors

(c) incites crime

(d) describes unlawful sexual activity

(e) promotes violence

(f) causes alarm

(g) breaches a law

(h) breaches a code of practice

 

Billing Types

We operate on One-In One-Out (IO) billed line on dedicated lines in the Spain. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Available Tariffs

For an up to date list of tariffs please ask your Account Manager for a Spanish Premium SMS Rate Card.

 

Shortcodes and Keywords

On our dedicated code in Spain, we operate on a 5 digit short code for each carrier. Adult content is available with the purchase of a dedicated adult short code. 

 

Tax

The current Spain rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 2 - 5 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Spain via the txtNation Gateway

 

Spain has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

 

Additional options for Mobile Payments and Messaging in Spain include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Spain of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Spain. Please contact your account manager for more information.

Was this article helpful?
0 out of 0 found this helpful

Comments

Powered by Zendesk