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Ecuador - Premium SMS, Short Code Requirements

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The regulations in Ecuador caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


Regulator

Agencia de regulacion y control de las telecomunicaciones

Ecuador’s new Agency for Regulation & Control of Telecommunications (Arcotel) has been formed, following last month’s passing of the new Telecommunications Act by the National Assembly. Arcotel, an institution integrating the functions of management, regulation and control of telecommunications and radio spectrum, was established by combing functions of existing regulatory bodies Superintendencia de Telecomunicaciones (Supertel), Secretaría Nacional de Telecomunicaciones (Senatel) and Consejo Nacional de Telecomunicaciones (Conatel), reports Telesemana. The new authority will regulate the sector in conjunction with the Ministry of Telecommunications & Information Society. In Arcotel’s first working session Ana Proano De La Torre (previously Secretary of Telecommunications) was appointed Executive Director of the Agency, who according to the text of the Telecommunications Act, will be solely responsible for authorising changes in ownership of the shares of telecoms service providers and ‘agreements or contracts that affect the operation or actual control over the company or the process of decision making’, among other functions.

 

Speaking of the early National Telecommunications Council (CONATEL) and the National Telecommunications Secretariat (SENATEL) opens a window into the most important events that led to the creation of these important organisms in the industry. Since the creation of the Ecuadorian Institute of Telecommunications (IETEL) in October 1972, the year in which the Government has boosted the telecommunications regulatory framework as a result of the need to decentralize state functions, ie regulation , planning and operation.

[source]

 

Carriers

CNT

The Corporación Nacional de Telecomunicaciones, CNT EP is the public telecommunications company in Ecuador that offer fixed telephony services local, regional and international, Internet Access (Dial-Up, DSL, mobile Internet), satellite television and mobile telephony in Ecuadorian territory.

It was founded on October 30, 2008 a result of the merger of the extinct Andinatel S.A. and Pacifictel S.A. On January 14, 2010 the CNT S.A. becomes a public company and renamed the Corporación Nacional de Telecomunicaciones, CNT EP.[1] Subsequently, on July 30, 2010 was officially the merger of the Corporación Nacional de Telecomunicaciones, CNT EP with Alegro[2] mobile phone company, allowing to enhance the product portfolio, focusing efforts in the packaging business and converged services technology.

[source]

 

america_movil_logo.gif America Movil (Porta*)

* Porta is a mobile GSM carrier of Ecuador owned by América Móvil

América Móvil is a telecommunication company head quartered in Mexico City, Mexico. It is the fourth largest mobile network operatorin terms of equity subscribers, one of the largest corporations in Latin America, and the world. America Movil is a Fortune 500 company. A venture of Carlos Slim Helú, América Móvil provides services to over 215 million wireless subscribers in the Americas, primarily in Latin America and the Caribbean.

[source]

 

logo-movistar.jpg    Movistar

Movistar is a major Spanish mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. It is the largest carrier in Spain with 22 million customers (cellphone services only) and 41.58% of market share. Its principal competitor in Latin America is America Movil. It offers GSM 900/1800 MHz (2G), UMTS 850 & 1900 MHz (3G) and HSDPA (3.5G) services. The Movistar name has been in use in Spain since the launch of GSM services in 1995. The name became effective worldwide on April 5, 2005 after Telefónica Móviles purchased the BellSouth mobile operations branch in South America.

[source]

 

Market Statistics

Summary

Ecuador is one of the poorer countries in South America, with the fourth lowest GDP per capita. Nevertheless, the country’s telecom market is expanding rapidly. Telecom services revenue grew by an estimated 10% in 2010. Projections for 2011 show an increase of 8% or 9%. The fixed-line sector is responsible for about 20% of telecom revenue, and the mobile sector for 80%. Indeed, Ecuador’s telecom market is heavily skewed towards mobile services. While fixed-line teledensity lags considerably behind other Latin American countries, mobile penetration is higher than the regional average. In 2011, of the estimated total number of telephones in the country, 11% are fixed and 89% are mobile.

[source]

 

Geography
Area: Total: 283,561 sq km Land: 276,841 sq km Water: 6,720 sq km
Cities: Guayaquil 2.634 million; QUITO (capital) 1.801 million (2009)
Terrain: Coastal plain (costa), inter-Andean central highlands (sierra), and flat to rolling eastern jungle (oriente)
Climate: Tropical along coast, becoming cooler inland at higher elevations; tropical in Amazonian jungle lowlands

 

People
Nationality: Noun: Ecuadorian(s) Adjective: Ecuadorian
Population: 15,007,343 (July 2011 est.)
Annual population growth rate: 1.443% (2011 est.)
Language: Spanish (official), Amerindian languages (especially Quechua)
Flag: ecudaor_flag.jpg


Government
Type: Republic
Independence: 24 May 1822 (from Spain)
Constitution: 20 October 2008
Branches: Chief of state: President Rafael CORREA Delgado; Vice President Lenin MORENO Garces; head of government: President Rafael CORREA Delgado; Vice President Lenin MORENO Garces; cabinet: Cabinet appointed by the president
Political parties: Alianza PAIS movement; Democratic Left; Ethical and Democratic Network; Institutional Renewal and National Action Party; Pachakutik Plurinational Unity Movement - New Country; Patriotic Society Party; Popular Democratic Movement; Roldosist Party; Social Christian Party; Socialist Party - Broad Front; Warrior's Spirit Movement
Suffrage: 16 years of age; universal, compulsory for persons ages 18-65, optional for other eligible voters

Economy
Nominal GDP: $115 billion (2010 est.)
GDP per capita: $7,800 (2010 est.)
Annual GDP growth rate: 3.2% (2010 est.)
Natural resources: petroleum, fish, timber, hydro power
Agriculture: bananas, coffee, cocoa, rice, potatoes, manioc (tapioca), plantains, sugar cane; cattle, sheep, pigs, beef, pork, dairy products; balsa wood; fish, shrimp
Industry: petroleum, food processing, textiles, wood products, chemicals
Trade: Export - US 37.3%, Panama 13%, Peru 6.2%, Colombia 4.5%, Russia 4.2%, Chile 4.2% (2010) Import - US 29.6%, Colombia 9.3%, China 8.1%, Venezuela 5.9%, Brazil 5.3% (2010)

[source]

 

Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscribers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
South America 1841 15.1 13,625 $8,327 119963000 100.1 11500
[source] [source] [source] [source] [source] [source] [source] [source]

 

Currency

The present currency of Ecuador is the United States dollar. The United States dollar (sign: $; code: USD; also abbreviated US$), also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies.

10 $USD in £GBP

10 $USD in €EUR

 

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

You should ensure that you include the following points on your promotion:

- Price in "x.xx + standard network rate" format
- Price immediately following the short code / keywords
- Price in at least 50% font size of the short code / keywords
- If competition provide a free route of entry 
- "Need help? {Insert non-premium helpline number or email address}." 

 

Messages Flow Requirements

There are currently no written regulations at the time of writing for Ecuador. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Service Types

- We do not currently offer subscription services as it is an MO billed country.

- Adult content is only allowed in the form of bikini. 

 All services will be reviewed to ensure that you are delivering value for money and the service is honest and fair. 

 

Billing Types

We operate on Mobile Originated (MO) billed line on dedicated lines in the Ecuador. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Available Tariffs

The current available tariff in Ecuador is $1.25.

For a more up to date list of tariffs please ask your Account Manager for a Ecuador Premium SMS Rate Card.

 

Short codes and Keywords

On our dedicated code in Ecuador, we operate on a 4 digit short code for each carrier. Adult content is not available.

 

Tax

The current Ecuador rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 2 - 5 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Ecuador via the txtNation Gateway.

 

Ecuador has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

Additional options for Mobile Payments and Messaging in Ecuador include:

  • HLR Lookup
  • Bulk SMS 

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Ecuador of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Ecuador. Please contact your account manager for more information.

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