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Guatemala - Premium SMS, Short Code Requirements

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The regulations in Guatemala caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


Regulator

.___Superintendency_of_Telecommunications___About_Us__..png  Superintendencia de Telecomunicaciones

Superintendencia de Telecomunicaciones website states:

"We are committed to ensuring compliance with the law, to promote free trade in telecommunications and optimize critical resources."

[source]

 

Carriers

logo-tigo.png    Tigo

TIGO El Salvador is a mobile phone service provider company owned by the international mobile phone company Millicom International Cellular or just MIC. On 2003 Telemovil changed their name to TIGO introducing their GSM Technology, new mobile phone sources, new mobile phones, more coverage, new fresh look and also new plans. Right now it is the number one mobile phone provider in El Salvador. There are also other TIGO's in Latin America, in the Central American countries of Guatemala, Honduras, and also in the South American nations of Colombia, Paraguay,and Bolivia.

[source]

logo_movistar_2010.jpg   Movistar

Movistar is a major Spanish mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. It is the largest carrier in Spain with 22 million customers (cellphone services only) and 41.58% of market share.2 Its principal competitor in Latin America is America Movil. It offers GSM 900/1800 MHz (2G), UMTS 850 & 1900 MHz (3G) and HSDPA (3.5G) services.

[source]

 

logo_claro.gif       Claro 

Claro (formerly Telecom) is a mobile and fixed phone, broadband and television service provider in the Central American country of El Salvador. Controlled by the mother company Telecom in El Salvador (owned by America Movil of Mexico), Telecom started its wireless service as Personal around 1999, but later changed to ALÓ with its new motto "Facil y Rapido" (Spanish for "Fast and Easy") but even though Personal didn't disappear. But on September 2006, America Movil and its vision to unify the brand in Latin America changed Personaland ALÓ to the whole new Claro.

[source]

 

Market Statistics

Summary

Poor infrastructure has meant that despite fixed-line competition the country’s fixed-line teledensity remains very low (by European standards), at about 11%%, though it must be regarded as appropriate within Latin America given the context of very low GDP per capita and insignificant government funding. The knock-on effect is that broadband availability, dependant on the copper network infrastructure, is also poor or non-existent in many rural and isolated areas. América Móvil controls about 70% of the fixed lines in service through its subsidiary Claro, previously known as Telgua. Mobile telephony has been the most developed telecom market in Guatemala for several quarters and is likely to remain so for the next few years given the poor condition of fixed-line services. The intense competition amongst operators has helped to improve services and lower prices. Mobile penetration is about average for the region, therefore remarkably high considering the country’s poor socio-economic indicators. Millicom’s Tigo is the mobile market leader, offering services over a GSM/WCDMA network.

[source]

 

Geography
Area: Total: 108,889 sq km Land: 107,159 sq km Water: 1,730 sq km
Cities: GUATEMALA CITY (capital) 1.075 million (2009)
Terrain: mostly mountains with narrow coastal plains and rolling limestone plateau
Climate: tropical; hot, humid in lowlands; cooler in highlands

 

People
Nationality: Noun: Guatemalan(s) Adjective: Guatemalan
Population: 13,824,463 (July 2011 est.)
Annual population growth rate: 1.986% (2011 est.)
Language: Spanish (official) 60%, Amerindian languages 40%
Flag: images.jpg

 

Government
Type: Constitutional democratic republic
Independence: 15 September 1821 (from Spain)
Constitution: 31 May 1985, effective 14 January 1986; suspended 25 May 1993; reinstated 5 June 1993; amended November 1993
Branches: Chief of state: President Alvaro COLOM Caballeros; Vice President Jose Rafael ESPADA; note - the president is both the chief of state and head of government; cabinet: Council of Ministers appointed by the president
Political parties: Center of Social Action; Democracy Front; Democratic Union; Encounter for Guatemala; Grand National Alliance; Guatemalan National Revolutionary Unity; Guatemalan Republican Front; Independent Bloc Guatemala; Independent Democratic Freedom Renewed; National Advancement Party; National Unity for Hope; Nationalist Change Union; Patriot Party; Unionista Party
Suffrage: 18 years of age; universal

Economy
Nominal GDP: $70.15 billion (2010 est.)
GDP per capita: $5,200 (2010 est.)
Annual GDP growth rate: 2.6% (2010 est.)
Natural resources: petroleum, nickel, rare woods, fish, chicle, hydropower
Agriculture: sugarcane, corn, bananas, coffee, beans, cardamom; cattle, sheep, pigs, chickens
Industry: sugar, textiles and clothing, furniture, chemicals, petroleum, metals, rubber, tourism
Trade: Export - US 36.8%, El Salvador 10.3%, Honduras 8.8%, Mexico 7.5% (2010) Import - US 34.6%, Mexico 11.8%, China 7.9%, El Salvador 5.3% (2010)

[source]

 

Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
America 2280 16.3 14027 $4884 $70150000 123.4 18529
[source] [source] [source] [source] [source] [source] [source] [source]

 

Currency

The quetzal (code: GTQ) is the currency of Guatemala. It is divided into 100 cents, called centavos in standard Spanish or lenes in Guatemalan slang

100 GTQ in £GBP

100 GTQ in $USD

100 GTQ in €EUR

 

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

There are currently no written regulations at the time of writing for Honduras. Your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Messages Flow Requirements

There are currently no written regulations at the time of writing for Guatemala however you should ensure that you include the following:

- Name of service

- Price

- Support information

Your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair. 

 

Billing Types

We operate on Mobile Originated (MO) billed line on dedicated lines in the Guatemala. Mobile Terminated (MT) is also available via dedicated codes. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Available Tariffs

The only current available tariff in Guatemala is 2.00 USD.

For a more up to date list of tariffs please ask your Account Manager for a Guatemala Premium SMS Rate Card.

 

Shortcodes and Keywords

On our dedicated code in Guatemala, we operate on a 4 digit short code for each carrier. 

 

Tax

The current Guatemala rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher out-payment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 6 month lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Guatemala via the txtNation Gateway

 

The Guatemala has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

Additional options for Mobile Payments and Messaging in the Guatemala include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Guatemala of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Guatemala. Please contact your account manager for more information.

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