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Georgia - Premium SMS, Short Code Requirements


The regulations in Georgia caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


GNCC_GEO_LOGO.JPG Georgian National Communications Commission


The Georgian National Communications Commission (GNCC) was established in 2000 as an independent regulatory body to license and oversee the operations of telecommunication and broadcasting companies within the national territory. The GNCC consists of 5 members, appointed by the President of Georgia and approved by Parliament. The Commission is fully independent and not subordinated to any state authorities.The budget is entirely funded through regulation fees paid by companies and telecom operators using the Georgian radiofrequency spectrum. The GNCC does not receive any funding from the state budget.




magti-logo.gif     Magti

The mobile communications company MagtiCom Ltd. or more commonly MagtiCom was founded in 1996 and represents the largest Telecommunication company of Georgia. For today MagtiCom operates under four main brands Magti, Bali, Magti Fix, Bani and delivers various telecom services to more than 2 million customers across the whole Georgia. MagtiCom has more than 300 roaming partners in more than 150 countries.



geocell3.gif GeoCell

Geocell (Georgian: ჯეოსელი) is the largest mobile communication provider in Georgia. It was created in 1996 and became fully operational on 900 MHz on March, 1997. Geocell was founded with shared Georgian and Turkish investment. The control packet of the company was owned by the Georgian side.



Market Statistics


Georgia has been successfully building itself into a modern economy. As the overall Georgian economy becomes healthier, not surprisingly so too does the country’s telecom sector. With rising telecom revenues, there was a corresponding and significant increase in investment in infrastructure. The year 2003 proved to be a political turning point for Georgia with the so-called Rose Revolution seeing a reforming administration take control of government; at the same time, the influence of the telecom sector on the potential development of the country’s other economic sectors was starting to increase dramatically. Since 2003, telecommunications has become one of the fastest growing sectors in the Georgian economy. The share of telecommunications in the country’s GDP has reached around 7%, a significant increase over levels achieved in the not too distant past.



Area: Total: 69,700 sq km Land: 69,700 sq km Water: 0 sq km
Cities: TBILISI (capital) 1.115 million (2009)
Terrain: largely mountainous with Great Caucasus Mountains in the north and Lesser Caucasus Mountains in the south; Kolkhet'is Dablobi (Kolkhida Lowland) opens to the Black Sea in the west; Mtkvari River Basin in the east; good soils in river valley flood plains, foothills of Kolkhida Lowland
Climate: warm and pleasant; Mediterranean-like on Black Sea coast

Nationality: Noun: Georgian(s) Adjective: Georgian
Population: 4,585,874 (July 2011 est.)
Annual population growth rate: -0.326% (2011 est.)
Language: Georgian (official) 71%, Russian 9%, Armenian 7%, Azeri 6%, other 7%
Flag: flag_of_georgia.jpg

Type: Republic
Independence: 9 April 1991
Constitution: adopted 24 August 1995
Branches: chief of state: President Mikheil SAAKASHVILI; the president is the chief of state and serves as head of government for the power ministries of internal affairs and defense; cabinet: Cabinet of Ministers
Political parties: Christian Democratic Movement; Conservative Party; Democratic Movement United Georgia; For Fair Georgia; Georgian Party; Georgian People's Front; Greens; Industry Will Save Georgia; Labor Party; National Democratic Party; National Forum; New Rights; Our Georgia-Free Democrats; People's Party; Republican Party; Socialist Party; Traditionalists; United National Movement
Suffrage: 18 years of age; universal

Nominal GDP: $22.44 billion (2010 est.)
GDP per capita: $4,900 (2010 est.)
Annual GDP growth rate: 6.4% (2010 est.)
Natural resources: timber, hydropower, manganese deposits, iron ore, copper, minor coal and oil deposits; coastal climate and soils allow for important tea and citrus growth
Agriculture: citrus, grapes, tea, hazelnuts, vegetables; livestock
Industry: steel, aircraft, machine tools, electrical appliances, mining (manganese and copper), chemicals, wood products, wine
Trade: Export - Turkey 14.1%, Azerbaijan 11.2%, Bulgaria 10%, US 9.8%, UK 9%, Canada 6.7%, Ukraine 6.1% (2010) Import - Turkey 15%, Ukraine 9.2%, Azerbaijan 8.5%, Russia 6.5%, Germany 6.1%, US 5.9%, China 5.4% (2010)



Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
Asia 1300 30.5 4,260 $5114 $22443000 66.6 2755
[source] [source] [source] [source] [source] [source] [source] [source]



The lari (Georgian: ლარი; ISO 4217:GEL) is the currency of Georgia. It is divided into 100 tetri.

10 GEL in £GBP

10 GEL in $USD

10 GEL in €EUR


Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).


Promotional Guidelines

There are currently no written regulations at the time of writing for Iraq. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.


Messages Flow Requirements

There are currently no written regulations at the time of writing for Georgia. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.


Service Types

There are currently no written regulations at the time of writing however your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair. Please note that the below is not allowed in Georgia:

 - Adult content is not allowed in Georgia.

- It is not possible to run subscription services,


Billing Types

We operate on Mobile Originated (MO) billed line on dedicated lines in Georgia. See forum entry "What are the SMS billing types available?" for more information on these billing types.


Short codes and Keywords

On our dedicated code in Georgia, we operate on a 4 digit shortcode for each carrier. Adult content is not available. 



The current Georgia rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.


Dedicated Codes 

Dedicated codes are available with a 2 - 5 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Georgia via the txtNation Gateway.


Georgia has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

Additional options for Mobile Payments and Messaging in Georgia include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Georgia of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Georgia. Please contact your account manager for more information.

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