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Moldova - Premium SMS, Short Code Requirements


The regulations in Moldova caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


ANRCETI_coat_of_arms___Google_Search.png National Regulatory Agency for Electronic Communications and Information Technology (ANRCETI)


The National Regulatory Agency for Electronic Communications and Information Technology (ANRCETI) was founded on March 14, 2008, as the Law on Electronic Communications no. 241-XVI of 15.11.2007 entered in force, the former National Regulatory Agency for Telecommunications and Informatics (ANRTI) being reorganised. Former ANRTI was founded on August 17, 2000, being one of the first regulatory telecommunications authorities in the post-Soviet space. ANRCETI is the legal successor of ANRTI.




orange-logo-23.jpg Orange 

The Orange company operates in Moldova since April 1998, a 94.45% share of Orange Moldova belongs to France Télécom. The company is also an internet service provider and fixed voice services (point-to-point) provider for business. Orange has GSM coverage of 99.4% of the population, and 98.9% of country' territory, plus 88.5% of 3G services. Orange owns 65.4% of the telecommunications market and serves two million subscribers.



Market Statistics


The mobile market has grown rapidly and accounts for the majority of total telecoms revenue. A triopoly of operators is dominated by Orange, while the launch of 3G/HSDP networks has opened up a new revenue growth opportunity centred on mobile broadband, with the mobile operators well positioned due to the lack of effective fixed-line broadband competition beyond the main cities. The near comprehensive geographical reach of their mobile networks, market brand recognition and existing customer relationships will make for steady subscriber growth though this will not be mirrored in revenue growth, which amounted to only about 5% in the first half of 2011. In mid-2011 the country’s smallest mobile operator Moldtelecom, operating under the Unite brand, launched 3G services (as Unite 3G). The network covers about two-thirds of the population, including all major cities and regional centres and many rural regions.



Area: Total: 33,851 sq km Land: 32,891 sq km Water: 960 sq km
Cities: CHISINAU (capital) 650,000 (2009)
Terrain: rolling steppe, gradual slope south to Black Sea
Climate: moderate winters, warm summers


Nationality: Noun: Moldovan(s) Adjective: Moldovan
Population: 4,314,377 (July 2011 est.)
Annual population growth rate: -0.072% (2011 est.)
Language: Moldovan (official, virtually the same as the Romanian language), Russian, Gagauz (a Turkish dialect)
Flag: images.jpg


Type: Republic
Independence: 27 August 1991 (from the Soviet Union) 
Constitution: adopted 29 July 1994; effective 27 August 1994
Branches: chief of state: Acting President Marian LUPU; head of government: Prime Minister Vladimir FILAT; cabinet: Cabinet selected by president, subject to approval of Parliament
Political parties: Communist Party of the Republic of Moldova; Democratic Party; Liberal Democratic Party; Liberal Party; Alliance for European Integration; Christian Democratic People's Party; Conservative Party; Ecological Party of Moldova "Green Alliance"; European Action Movement; For Nation and Country Party; Humanist Party of Moldova; Labor Party; National Liberal Party; Our Moldova Alliance; Patriots of Moldova Party; Popular Republican Party; Republican Party of Moldova; Roma Social Political Movement of the Republic of Moldova; Social Democratic Party; Social Political Movement "Equality"; United Moldova Party
Suffrage: 18 years of age; universal

Nominal GDP: $10.99 billion (2010 est.)
GDP per capita: $2,500 (2010 est.)
Annual GDP growth rate: 6.9% (2010 est.)
Natural resources: lignite, phosphorites, gypsum, arable land, limestone
Agriculture: vegetables, fruits, grapes, grain, sugar beets, sunflower seed, tobacco; beef, milk; wine
Industry: sugar, vegetable oil, food processing, agricultural machinery; foundry equipment, refrigerators and freezers, washing machines; hosiery, shoes, textiles
Trade: Export - Russia 23.8%, Italy 13%, Romania 10.9%, Turkey 6.6%, Germany 6.3%, Ukraine 5.5%, Belarus 5% (2010) Import - Ukraine 16.3%, Romania 15.4%, Russia 11%, Germany 8.6%, Italy 5.6%, Kazakhstan 5%, Belarus 4.2% (2010)



Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
Europe 1333 35.9 3,604 $3082 $10986000 77.3 4285
[source] [source] [source] [source] [source] [source] [source] [source]



The leu (ISO 4217 code MDL) is the currency of Moldova. The Moldovan leu (pl. lei) is subdivided into 100 bani.

100 MDL in £GBP

100 MDL in $USD

100 MDL in €EUR


Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).


Promotional Guidelines

There are currently no written regulations at the time of writing for Moldova. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair. You should ensure that pricing and support is included on your promotion.


Messages Flow Requirements

There are currently no written regulations at the time of writing for Moldova. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair. You should ensure that pricing and support is included on your promotion.


Service Types

You are not able to run any services that contains offensive, unsuitable and unlawful content, in particular:

(a) unsuitable for minors

(b) incites crime

(c) describes unlawful sexual activity

(d) promotes violence

(e) causes alarm

(f) breaches a law

(g) breaches a code of practice

Adult content is not available in this market either.


Billing Types

We operate on Mobile Originated (MO) billed line on dedicated lines in Moldova. See forum entry "What are the SMS billing types available?" for more information on these billing types.


Available Tariffs

The only current available tariff in Moldova is 33.00 MDL. 

For a more up to date list of tariffs please ask your Account Manager for a Moldova Premium SMS Rate Card.


Shortcodes and Keywords

On our dedicated code in Moldova, we operate on a 4 digit short code for each carrier. Adult content is not available.



The current Moldova rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.


Dedicated Codes 

Dedicated codes are available with a 2 - 5 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Moldova via the txtNation Gateway


Moldova has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

Additional options for Mobile Payments and Messaging in Moldova include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Moldova of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Moldova. Please contact your account manager for more information.

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