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Romania - Premium SMS, Short Code Requirements


The regulations in Romania caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


ancom_logo.jpg National Authority for Management and Regulation in Communications of Romania

The main activity directions of territorial supervision and control of electronic communications and postal services, according to law. The main responsibilities are: monitoring, control and management of radio spectrum, radio communications and technical control in telecommunications, monitoring, control and authorization of regional and local networks. Also, regional directorates take and transmit documents at the headquarters of the territory (statistical data, notifications and complaints) and updates all information related to communications and postal markets.




    Telekom Romania

Telekom Romania (formerly known as Romtelecom and Cosmote România, not to be confused with Deutsche Telekom) is a Romanian telecommunications company headquartered in Bucharest. It is the result of the brand merger between the formerly Greek-owned telecommunications companies of Romtelecom and Cosmote. In September 2014, in order to reflect the changes, Romtelecom and Cosmote România changed their respective legal names to Telekom Romania Communications SA (replacing Romtelecom SA) and Telekom Romania Mobile Communications SA (replacing Cosmote Romanian Mobile Telecommunications SA).



Zapp_Romania___ZAPP.png       Zapp

Zapp's Mission Statement - 'To deliver the best integrated wireless communication services in Romania using advanced CDMA technology and, through our customer-oriented people, to continuously exceed customer expectations, achieving sustained growth and profitability.'




Orange România is Romania's largest GSM network operator, the subsidiary of Orange SA. It is now fully owned by the France TélécomGroup (who owns Orange SA), the biggest initial investor, who gradually increased its ownership.


vodafone_logo.jpg Vodafone 

Vodafone, the company that launched the first GSM network in Romania, in April 1997, supports and invests continuously in innovation, new ideas, the creativity. Telecommunications industry, the evolution of technology has a staggering pace with demand growing and changing needs of contemporary users of mobile communications



Market Statistics


Romania’s fixed-line telecoms market is evolving under the weight of competition and technological change. Implementation of EU Directives has opened the telecoms market to competition and implemented a regulatory framework designed to foster effective competition. Alternative operators have launched competing services in the liberalised fixed-line voice market, with cable TV operators the most successful to date. Alternative operators and the incumbent have invested in network capacity upgrades due to the shift towards offering broadband services.



Area: Total: 238,391 sq km Land: 229,891 sq km Water: 8,500 sq km
Cities: BUCHAREST (capital) 1.933 million (2009)
Terrain: Central Transylvanian Basin is separated from the Moldavian Plateau on the east by the Eastern Carpathian Mountains and separated from the Walachian Plain on the south by the Transylvanian Alps
Climate: temperate; cold, cloudy winters with frequent snow and fog; sunny summers with frequent showers and thunderstorms


Nationality: Noun: Romanian(s) Adjective: Romanian
Population: 21,904,551 (July 2011 est.)
Annual population growth rate: -0.252% (2011 est.)
Language: Romanian (official) 91%, Hungarian 6.7%, Romany (Gypsy) 1.1%, other 1.2%
Flag: Romania-Flag.png


Type: Republic
Independence: 9 May 1877
Constitution: 8 December 1991; revised 29 October 2003
Branches: Chief of state: President Traian BASESCU; head of government: Prime Minister Emil BOC; Deputy Prime Minister Marko BELA; cabinet: Council of Ministers appointed by the prime minister
Political parties: Conservative Party; Democratic Liberal Party; Democratic Union of Hungarians in Romania; National Liberal Party; National Union for Romania's Progress; Social Democratic Party
Suffrage: 18 years of age; universal

Nominal GDP: $254.2 billion (2010 est.)
GDP per capita: $11,600 (2010 est.)
Annual GDP growth rate: -1.3% (2010 est.)
Natural resources: petroleum (reserves declining), timber, natural gas, coal, iron ore, salt, arable land, hydropower
Agriculture: wheat, corn, barley, sugar beets, sunflower seed, potatoes, grapes; eggs, sheep
Industry: electric machinery and equipment, textiles and footwear, light machinery and auto assembly, mining, timber, construction materials, metallurgy, chemicals, food processing, petroleum refining
Trade: Export - Germany 18.4%, Italy 14.1%, France 8.5%, Turkey 6.9%, Hungary 4.9% (2010) Import - Germany 16.8%, Italy 11.6%, Hungary 8.7%, France 6%, China 5.5%, Russia 4.4%, Austria 4.1% (2010)



Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
Europe 7786.7 36.2 21,482 $12,358 $254918000 118.1  24600
[source] [source] [source] [source] [source] [source] [source] [source]



The leu (plural lei [lej]; ISO 4217 code RON; numeric code 946) is the currency of Romania. It is subdivided into 100 bani (singular: ban).

10 RON in £GBP

10 RON in $USD

10 RON in €EUR 


Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).


Promotional Guidelines

You will need to ensure that you include the following points on your promotion:

- Price in "x.xx + standard network rate" format
- Price immediately following the short code / keywords
- Price in at least 50% font size of the short code / keywords
- If competition provide a free route of entry 
- "This is not a subscription service." present 
- "Need help? {Insert non-premium helpline number or email address}." 


Messages Flow Requirements

There are currently no written regulations at the time of writing for Romania. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.


Service Types

 - Adult content is available.

- Certain services will require specific licenses to run, for example lotteries. A license will need to be in place to gain approval.

- For Competition services, users must receive additional content, the user cannot be charged just for entering the competition.

All services will be reviewed to ensure that you are delivering value for money and the service is honest and fair. 


Billing Types

We operate on Mobile Originated (MO) billed lines and Mobile Terminated (MT) billed lines on dedicated codes in Romania. See forum entry "What are the SMS billing types available?" for more information on these billing types.


Available Tariffs

The only available tariffs in Romania are €1.12, €1.86, €3.72.

For a more up to date list of tariffs please ask your Account Manager for a Romanian Premium SMS Rate Card.


Shortcodes and Keywords

On our dedicated code in Romania, we operate on a 4 digit short code for each carrier. 


Frequency and Amounts

Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.



The current Romanian rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher out-payment than is shown. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Romania via the txtNation Gateway.


Dedicated Codes 

Dedicated codes are available with a 2 - 5 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. 


Romania has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

 Additional options for Mobile Payments and Messaging in Romania include:

  • HLR Lookup
  • Bulk SMS

 Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Romania of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Romania. Please contact your account manager for more information.

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