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Peru - Shared Short Code Requirements and Restrictions

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The regulations in Peru caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


Regulator

   Organismo Supervisor de Inversión Privada en Telecomunicaciones website states:

"We are the Supervisory Agency for Private Investment in Telecommunications, a decentralized public entity responsible for regulating and monitoring the market for public telecommunications services, regardless of the operating companies.OSIPTEL is attached to the Presidency of the Council of Ministers. It was created on July 11, 1991 by Legislative Decree No. 702, and began operations with the installation of its first Board of Directors on January 24, 1994. Our General Regulations (Decree Supreme Decree No. 008-2001-PCM) was published in the newspaper El Peruano on February 2, 2001."

[source]

 

Carriers

logo_movistar_2010.jpg         Movistar - Network name in txtNations system: MOVISTAR-PE

Movistar is a major Spanish mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. It is the largest carrier in Spain with 22 million customers (cellphone services only) and 41.58% of market share. Its principal competitor in Latin America is America Movil.

[source]

 Claro - Network name in txtNations system: CLARO-PE

Claro is the largest mobile phone network in the Americas. It is part of the Mexican telecom group América Móvil which is one of the four largest mobile phone network operators in the world, with more than 200 million customers. It serves clients in Argentina, Brazil, Chile, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay.

[source]

 

Market Statistics

Summary

In 2010, Peru’s telecom sector grew 13%, generating revenues of US$4.5 billion, and sales are likely to reach more than US$4.9 billion in 2011. Between 2011 and 2016, we see the market expanding at a Compound Annual Growth Rate (CAGR) of 6.5%. The fastest growing telecom markets are mobile, broadband, and pay TV. These three sectors account for an ever-increasing portion of the country’s total telecom revenues, while traditional telephony sales stagnate. We expect this pattern to continue in 2011/12. Mobile broadband, in particular, has enormous growth potential in Peru, where it is able to fulfil a need that the fixed infrastructure has been unable to satisfy.

[source]

 

Geography
Area: Total: 1,285,216 sq km Land: 1,279,996 sq km Water: 5,220 sq km
Cities: LIMA (capital) 8.769 million; Arequipa 778,000 (2009)
Terrain: western coastal plain (costa), high and rugged Andes in center (sierra), eastern lowland jungle of Amazon Basin (selva)
Climate: varies from tropical in east to dry desert in west; temperate to frigid in Andes

 

People
Nationality: Noun: Peruvian(s) Adjective: Peruvian
Population: 29,248,943 (July 2011 est.)
Annual population growth rate: 1.029% (2011 est.)
Language: Spanish (official) 84.1%, Quechua (official) 13%, Aymara 1.7%, Ashaninka 0.3%, other native languages (includes a large number of minor Amazonian languages) 0.7%, other 0.2% (2007 Census)
Flag: flag_peru.png

 

Government
Type: Constitutional republic
Independence: 28 July 1821 (from Spain)
Constitution: 29 December 1993
Branches: Chief of state: President Ollanta HUMALA Tasso; First Vice President Marisol ESPINOZA Cruz; Second Vice President Omar CHEHADE; note - the president is both the chief of state and head of government; cabinet: Council of Ministers appointed by the president
Political parties: Alliance for Great Change; Fuerza 2011; Gana Peru; National Solidarity; Peru Posible; Peruvian Aprista Party
Suffrage: 18 years of age; universal and compulsory until the age of 70


Economy
Nominal GDP: $275.7 billion (2010 est.)
GDP per capita: $9,200 (2010 est.)
Annual GDP growth rate: 8.8% (2010 est.)
Natural resources: Copper, silver, gold, petroleum, timber, fish, iron ore, coal, phosphate, potash, hydropower, natural gas
Agriculture: Asparagus, coffee, cocoa, cotton, sugar cane, rice, potatoes, corn, plantains, grapes, oranges, pineapples, guavas, bananas, apples, lemons, pears, coca, tomatoes, mango, barley, medicinal plants, palm oil, marigold, onion, wheat, dry beans; poultry, beef, dairy products; fish; guinea pigs
Industry: Mining and refining of minerals; steel, metal fabrication; petroleum extraction and refining, natural gas and natural gas liquefaction; fishing and fish processing, cement, textiles, clothing, food processing
Trade: Export - China 18.4%, US 16.1%, Canada 11.7%, Japan 6.6%, Germany 4.5%, Spain 4% (2010) Import - US 24.7%, China 13%, Brazil 7.4%, Ecuador 4.7%, Chile 4.3%, Colombia 4.2% (2010)

[source]

 

Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscribers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
America 7636.4 27.7 29,165 $9,985 $299648000 84.7 2926
[source] [source] [source] [source] [source] [source] [source] [source]

 

Currency

The nuevo sol (plural: nuevos soles; currency sign: S/.) is the currency of Peru. It is subdivided into 100 cents. The ISO 4217 currency code is PEN.

10 PEN in £GBP

10 PEN in $USD

10 PEN in €EUR

 

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

You will need to ensure that you include the following points on your promotion:

- Price in "x.xx + standard network rate" format
- Price immediately following the short code / keywords
- Price in at least 50% font size of the short code / keywords
- If competition provide a free route of entry 
- "This is not a subscription service." present 
- "Need help? {Insert non-premium helpline number or email address}."

 

Messages Flow Requirements

There are currently no written regulations at the time of writing for Romania. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Service Types

- Adult content is only available in the form of bikini.

All services will be reviewed to ensure that you are delivering value for money and the service is honest and fair. 

 

Billing Types

We operate on Mobile Originiated (MO) billed line on shared lines in the Peru. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Available Tariffs

The only current available tariff in Peru is 3.50 PEN.

For a more up to date list of tariffs please ask your Account Manager for a Peru Premium SMS Rate Card.

 

Shortcodes and Keywords

On our shared code in Peru, we operate on a 4 digit shortcode for each carrier. Adult content is not available.

 

Tax

The current Peru rate of tax is available via Wikipedia. The outpayments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are not available at the time of writing in Peru. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Peru via the txtNation Gateway

 

Peru has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

Additional options for Mobile Payments and Messaging in Peru include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Peru of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Peru. Please contact your account manager for more information.

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