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Serbia - Shared Short Code Requirements and Restrictions

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The regulations in Serbia caters and covers all of the Mobile Payment types, that include Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.


Regulator

Ministarstvo_za_telekomunikacije_i_informaciono_dru_tvo___Home_page.png Republic of Serbia RATEL Rebublic Agency fro Electronic Communications 

 

[source]

 

Carriers

telenor_logo___Google_Search.png Telenor

Telenors website states: "Communications services and telecommunications industry play an important role in social and economic development. That is why we have an obligation to do business with integrity, act according to our Code of Conduct and therefore contribute to an open business climate. At Telenor we believe that good corporate governance is an essential tool for achieving our vision, creating values and strategic goals, complying with our values and for maintaining good corporate culture."

[source]

 VIP

VIP's website states: "We provide true freedom of communication and offer better prices and better service. We want our customers to talk wherever with whomever, whenever and however they want. We will always strive to offer customers the best price on the market."

[source]

telekom_srbija_logo___Google_Search.png Telekom

Telekom Srbija was established in 1997 by restructuring of PTT sistema Srbije public enterprise, as a single-member joint-stock company. The company sold 49% of its share capital the same year for 1.568 billion Deutsche marks. The ownership structure at the time consisted of PTT Traffic Serbia (51%), Telecom Italia (29%) and OTE (20%). In 2003, PTT held an 80% share after repurchasing Telecom Italia's stake in the company. By 2007, Telekom Srbija expanded operations into Bosnia and Herzegovina and Montenegro.[3]

In 2012, Greek telecommunications provider OTE sold its 20% stake back to Telekom Srbija for 380 million euros.[4]

On May 3, 2012 Government of Serbia transferred ownership of 6.94% of capital shares to current and former employees of Telekom Srbija, and 14.95% of shares to citizens of Serbia.[5]

On January 6, 2015, Telekom Srbija acquired a 55.8 percent of shares in the Dunav banka, becoming its majority owner.

[source]

 

Market Stastics

Summary

EU reforms have found their way into Serbia’s telecom industry, adopting in mid-2010 the EU’s regulatory framework for communications, which promotes competition as the most efficient way to offer communications products and services while ensuring universal access. Total telecom market revenue suffered due to the recent adverse economic conditions although not all markets were affected equally.

[source]

 

Geography
Area: Total: 77,474 sq km Land: 77,474 sq km Water: 0 sq km
Cities: BELGRADE (capital) 1.115 million (2009)
Terrain: extremely varied; to the north, rich fertile plains; to the east, limestone ranges and basins; to the southeast, ancient mountains and hills
Climate: in the north, continental climate (cold winters and hot, humid summers with well distributed rainfall); in other parts, continental and Mediterranean climate (relatively cold winters with heavy snowfall and hot, dry summers and autumns)

 

People
Nationality: Noun: Serb(s) Adjective: Serbian
Population: 7,310,555 (July 2011 est.)
Annual population growth rate: -0.467% (2011 est.)
Language: Serbian (official) 88.3%, Hungarian 3.8%, Bosniak 1.8%, Romany (Gypsy) 1.1%, other 4.1%, unknown 0.9% (2002 census)
Flag: Serbia-Flag-48.png

 

Government
Type: republic
Independence: 5 June 2006 (from Serbia and Montenegro)
Constitution: adopted 8 November 2006; effective 10 November 2006
Branches: chief of state: President Boris TADIC; head of government: Prime Minister Mirko CVETKOVIC; cabinet: Republican Ministries act as cabinet
Political parties: Coalition for Sandzak; Democratic Party; Democratic Party of Albanians; Democratic Party of Serbia; Democratic Union of the Valley; Force of Serbia Movement; G17 Plus; League of Social Democrats of Vojvodin; League of Vojvodina Hungarians; Liberal Democratic Party; Movement for Democratic Progress; New Serbia; Party of Democratic Action; Party of United Pensioners of Serbia; People's Party; Roma Party; Sandzak Democratic Party; Serbian Progressive Party; Serbian Radical Party; Serbian Renewal Movement; Social Democratic Party of Serbia; Socialist Party of Serbia; Union of Roma of Serbia; United Serbia
Suffrage: 18 years of age; universal

Economy
Nominal GDP: $80.1 billion (2010 est.)
GDP per capita: $10,900 (2010 est.)
Annual GDP growth rate: 1.8% (2010 est.)
Natural resources: oil, gas, coal, iron ore, copper, zinc, antimony, chromite, gold, silver, magnesium, pyrite, limestone, marble, salt, arable land
Agriculture: wheat, maize, sugar beets, sunflower, raspberries; beef, pork, milk
Industry: base metals, furniture, food processing, machinery, chemicals, sugar, tires, clothes, pharmaceuticals
Trade: Export - Italy 11.5%, Bosnia and Herzegovina 11.2%, Germany 10.5%, Montenegro 8.4%, Romania 6.3%, Russia 5.4%, Macedonia 4.9%, Slovenia 4.4% (2010 est.) Import - Russia 12.8%, Germany 10.6%, Italy 8.5%, China 7.2%, Hungary 4.9% (2010 est.)

[source]

 

Market Growth

General region↓ Total number of Internet users (thousands)↓ Internet Users per 100 inhab.↓ Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓ Mobile subscibers per 100 inhab.↓ Total number of mobile subscribers (thousands)↓
Europe 4107 56.1 7,320 $6,267 $46444000 135.4 9912
[source] [source] [source] [source] [source] [source] [source] [source]

 

Currency

The dinar (genitive plural: dinara, Serbian: динар, динара, pronounced [dînaːr]) is the currency of Serbia. The ISO 4217 code for the dinar is RSD.

1000 RSD in £GBP

1000 RSD in $USD

1000 RSD in €EUR

 

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

There are currently no official Regulation Document for Serbia. However your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair. 

 

Messages Flow Requirements

There are currently no official Regulation Document for Serbia. However your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Service Types

There are currently no official Regulation Document for Serbia. However your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Billing Types

We operate on One In One Out (IO) billed line on dedicated lines in Serbia. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Shortcodes and Keywords

On our dedicated code in Serbia, we operate on a 4 digit shortcode for each carrier. 

 

Tax

The current Serbia rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 2 - 5 week lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments via the txtNation Gateway.

 

The Serbia has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services
  • Operator Billing (Direct-to-bill)
  • WAP Billing
  • MSISDN Pass-through

Additional options for Mobile Payments and Messaging in the Serbia include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Serbia of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Serbia. Please contact your account manager for more information.

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