The regulations in the United Arab Emirates caters and covers all of the Mobile Payment types, that includes Premium SMS Billing, Standard Rate Services, Short Codes, WAP Billing and Operator Billing.
The Telecommunications Regulatory Authority (TRA) of the United Arab Emirates (UAE) has been established according to the UAE Federal Law by Decree No. 3 of 2003 – Telecom Law. TRA is responsible for the management of every aspect of the telecommunications and information technology industries in the UAE. Despite its relatively short life-span, TRA has exceeded expectations by achieving its projected goals in record time.
Etisalat is the Middle East's leading telecommunications operator and one of the largest corporations in the six Arab countries of the Gulf Cooperation Council, with a market value of approximately Dh81 billion (US$22 billion) and annual revenues of over Dh32.9 billion (US$9 billion).
The Emirates Integrated Telecommunications Company (EITC) is a telecom operator in the United Arab Emirates. Although Emirates Integrated Telecommunications Company is its legal name, it was commercially re-branded as du in February 2006.
The UAE boasts penetration levels that are among the worlds highest. The market is served by a duopoly comprised of incumbent Etisalat and relatively new market entrant du. Both operators are locally owned and boast a significant level of government ownership. The UAE is a particularly unique market as the very high expatriate population at over 80% presents opportunities that might not be present in markets with a less fluid population.
Area: Total:83,600 sq km Land: 83,600 sq km Water: 0 sq km
Cities: Dubai, the most populated city 1,137,347
Terrain: Flat, barren coastal plain merging into rolling sand dunes of vast desert wasteland; mountains in east
Climate: Desert; cooler in eastern mountains
Nationality: Noun: Emirati(s) Adjective: Emirati
Population: 5,628,805 (July 2014 est.)
Annual population growth rate: 2.71% (2014 est.)
Language: Arabic (official), Persian, English, Hindi, Urdu
Type: Federation with specified powers delegated to the UAE federal government and other powers reserved to member emirates
Independence: 2 December 1971 (from the UK)
Constitution: Previous 1971 (provisional); latest drafted in 1979, became permanent May 1996; amended 2009 (2012)
Branches: chief of state: President KHALIFA bin Zayid Al-Nuhayyan (since 3 November 2004), ruler of Abu Zaby (Abu Dhabi) (since 4 November 2004); Vice President and Prime Minister MUHAMMAD BIN RASHID Al-Maktum (since 5 January 2006)
Political parties: None; political parties are not allowed
Suffrage: Limited; note - rulers of the seven emirates each select a proportion of voters for the Federal National Council (FNC) that together account for about 12 percent of Emirati citizens
Nominal GDP: $269.8 billion (2013 est.)
GDP per capita: $29,900 (2013 est.)
Annual GDP growth rate: 4% (2013 est.)
Agriculture: Dates, vegetables, watermelons; poultry, eggs, dairy products; fish
Industry: Petroleum and petrochemicals; fishing, aluminium, cement, fertilizers, commercial ship repair, construction materials, some boat building, handicrafts, textiles
Trade: Export - Japan 15.4%, India 13.4%, Iran 10.7%, Thailand 5.5%, Singapore 5.5%, South Korea 5.3% (2012)
The Emirati Dirham (sign: د.إ; code: AED) is the official currency of United Arab Emirates.
As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).
There are currently no written regulations at the time of writing for United Arab Emirates. Your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.
Conditions for the application of the subscription:
- Content has to be appealing to UAE locals & residents, or your service will not receive approval from the networks.
- Service has to be within TRA guidelines
Messages Flow Requirements
There are currently no written regulations at the time of writing for United Arab Emirates, however you should ensure that you include the following:
- Name of service
- Support information
Your CCF will be evaluated to ensure your service is delivering value for money and is honest and fair.
> Messages will be categorised as either Transactional or Promotional/Marketing. Each category will require adherence to the following procedures:
How to submit Transactional Traffic:
Transactional messages can be sent without needing to be pre-approved. All Originators can be used while submitting this type of traffic, although please note that these be will overwritten with a pre-approved Short Code Originator, being: 5070. No further action is required for transactional messages.
How to submit Marketing Traffic:
To gain approval for Marketing messages we need to submit a formal request, duly filled, on letter-headed paper/email of the company running the promotion. Please provide the campaign details to your Account Manager, then we will endeavour to work with the Operators to get the campaign approved before sending.
Shortcodes and Keywords
On our shared code in the United Arab Emirates, we operate on a 4 digit short code for each carrier.
The current United Arab Emirates rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher out-payment than is shown.
Dedicated codes are available with a 6 month lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in the United Arab Emirates via the txtNation Gateway.
The United Arab Emirates has the following Mobile Payment options available, all of which fall under these regulations:
- Premium SMS (P-SMS) including Short code services
- Operator Billing (Direct-to-bill)
- WAP Billing
- MSISDN Pass-through
Additional options for Mobile Payments and Messaging in the United Arab Emirates include:
- HLR Lookup
- Bulk SMS
Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in the United Arab Emirates of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in the United Arab Emirates. Please contact your account manager for more information.