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Uruguay - Premium, Short Code Requirements

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The regulations in Uruguay caters and covers all of the Mobile Payment types, that includes Premium SMS BillingStandard Rate ServicesShort Codes, WAP Billing and Operator Billing.

Regulator

Currently there is no regulator in this market. Premium services are managed by the networks.

 

Carriers

safaricomlogo_jpg_410x270_upscale_q85.jpgSafaricom

Safaricom, Ltd is a leading mobile network operator in Kenya. It was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000,Vodafone Group Plc of the United Kingdom acquired a 40% stake and management responsibility for the company.

[Source]

Airtel.jpg  Airtel

Airtel Africa is a subsidiary of Indian telecommunications company Airtel, that operates in 17 countries across Africa. It operates a GSM network in all countries, providing 2G or 3G depending upon the country of operation.

[Source]

  

Market Statistics

Summary

Bar a few Caribbean islands, Uruguay enjoys the highest broadband penetration in Latin America, the second highest fixed-line teledensity after Costa Rica, and the second highest mobile penetration after Panama. With high literacy rates and widespread computer availability, Uruguay is one of the world’s leading software exporters and South America’s outsourcing hub. In terms of computer penetration, Uruguay tops all other countries in the region by a considerable margin. 

[source]

 

Geography
Area: 176,215 sq km land: 175,015 sq km water: 1,200 sq km
Cities: Montevideo is the capital and largest city of Uruguay.
Terrain: Mostly rolling plains and low hills; fertile coastal lowland
Climate: Warm temperate; freezing temperatures almost unknown

 

People
Nationality: Noun: Uruguayan(s) Adjective: Uruguayan
Population: 3,332,972 (July 2014 est.)
Annual population growth rate: 0.26% (2014 est.)
Language: Spanish (official), Portunol, Brazilero (Portuguese-Spanish mix on the Brazilian frontier)
Flag: flag_of_uruguay.png

 

Government
Type: Constitutional republic
Independence: 25 August 1825 (from Brazil)
Constitution: Several previous; latest approved by plebiscite 27 November 1966, effective 15 February 1967; amended several times, last in 2004 (2013)
Branches: chief of state: President Jose "Pepe" MUJICA Cordano (since 1 March 2010); Vice President Danilo ASTORI Saragoza (since 1 March 2010); note - the president is both the chief of state and head of government
Political parties: Broad Front (Frente Amplio) - formerly known as the Progressive Encounter/Broad Front Coalition or EP-FA [Monica XAVIER] (a broad governing coalition that includes Popular Participation Movement (MPP), New Space Party (Nuevo Espacio) [Rafael MICHELINI], Progressive Alliance (Alianza Progresista) [Rodolfo NIN NOVOA], Socialist Party [vacant], Communist Party [Eduardo LORIER], Uruguayan Assembly (Asamblea Uruguay) [Danilo ASTORI Saragoza], and Vertiente Artiguista [Enrique RUBIO]), Colorado Party (Vamos Uruguay) [Martha MONTANER], Independent Party [Pablo MIERES], National Party or Blanco [Luis Alberto HEBER]
Suffrage: 18 years of age; universal and compulsory

Economy
Nominal GDP: $57.11 billion (2013 est.)
GDP per capita: $16,600 (2013 est.)
Annual GDP growth rate: 3.5% (2013 est.)
Agriculture: Soybeans, rice, wheat; beef, dairy products; fish; lumber, cellulose
Industry: Food processing, electrical machinery, transportation equipment, petroleum products, textiles, chemicals, beverages
Trade: Export - China 16.4%, Brazil 14.9%, Argentina 14.6%, US 9.1%, Paraguay 7.3% (2012)

[source]

  

Market Growth

General region↓ Total number of Internet users (thousands)↓   Total population (thousands)↓ GDP per capita↓ GDP total (thousands)↓   Total number of mobile subscribers (thousands)↓
South America  1,100,000    3,477,778  $17,204  $58.569 billion    5,053,933
[source] [source]   [source] [source] [source]   [source]

  

Currency

The Uruguayan Peso (sign $U, code UYU)  is the currency of Uruguay.  

1000 UYU in £GBP

1000 UYU in $USD

1000 UYU in €EUR

  

Approval Process

As part of the application process for a short code, you will need to complete a txtNation Customer Care Form (CCF).

 

Promotional Guidelines

There are currently no written regulations at the time of writing for Uruguay. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair. You should ensure that pricing and support is included on your promotion.

 

Messages Flow Requirements

There are currently no written regulations at the time of writing for Uruguay. Your CCF will still be evaluated to ensure your service is delivering value for money and is honest and fair.

 

Service Types

Most service types are allowed, however some require specific approval from the regulators. Adult is allowed in the form of Bikini. Local support is a requirement. You can run your service with a online ticketing system. txtNation can help you in setting this up if needed. 

You are not able to run any services that contains offensive, unsuitable and unlawful content, in particular:

(a) unsuitable for minors

(b) incites crime

(c) describes unlawful sexual activity

(d) promotes violence

(e) causes alarm

(f) breaches a law

(g) breaches a code of practice

 

 Billing Types

We operate on Mobile Originated (MO) billed lines in Uruguay. See forum entry "What are the SMS billing types available?" for more information on these billing types.

 

Short codes 

We operate on a 5 digit short code for each carrier.

  

 Tax

The current Uruguay rate of tax is available via Wikipedia. The out-payments on our rate cards are exclusive of VAT, so if you are VAT registered you can claim a higher outpayment than is shown.

 

Dedicated Codes 

Dedicated codes are available with a 3 -5 month lead time depending on carrier availability, the carriers approve based on their backlog, the time of year, price point and service type. You can read more about Short Code Coverage, SMS Billing Services and Mobile Payments in Uruguay via the txtNation Gateway.

 

 Uruguay has the following Mobile Payment options available, all of which fall under these regulations:

  • Premium SMS (P-SMS) including Short Code services

 Additional options for Mobile Payments and Messaging in Uruguay include:

  • HLR Lookup
  • Bulk SMS

Note: This page is updated as frequently as possible when we are informed from the regulators or mobile operators in Uruguay of a change or update in regulations. There may be a latest version of Premium SMS, Mobile Payments or Short Code Regulations in Uruguay. Please contact your account manager for more information.

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