In Control Panel, when you select the country for your campaign, or when you view the list of countries available, you will be shown, for each short code/network:
Short Code: (or long code - and whether the code is adult, non-adult or restricted from your account)
Networks: (the mobile networks which support this short code)
User Texts In: (the words the end user must send before your campaign keywords)
Billing Type: (see below)
Countries and Networks support SMS Billing in different ways.
The end user sends an SMS at standard rate.
The end user is billed by the network when they send in their initial message.
One In One Out
MO or MT Billed with a mandatory MT. Both an MO and an MT is required to complete the transaction.
You can not run subscription services with this billing type. You can ask the user to send in another message to bill up to the intended transactional value within the confines of the regulations for that country.
Note the difference between an 'MT billed IO country' and an 'MT billed LC country that doesnt allow subscriptions' is that with the former (IO) you could bill say 3 times the line value for a service/product with 3 MO messages sent in from the user, with LC it is not possible to bill multiple times to reach a higher transaction amount.
Non-billed incoming messages only.
There is an initial, non-billed confirmation request.
The transaction is limited to a single tariff. In some cases subscription services can be possible with approval, however each MT can only be delivered at the price point of the line.
You are not able to charge higher amounts by sending two or more billed messages or by requesting the user to send in again to increase the value of the transaction. To understand "increase the value of the transaction", this means that within the regulations for that country you can have users re-text for a different service via the same keywords, but you must be delivering back a different product, password, image, ringtone, game, info message, etc.
MO billed with billed MT.
Users are billed both for sending in a message, and also for receiving a message, creating a double charge.
In addition to this, you may see other messages explaining the conditions for SMS billing on that short code.
Please see our Region Guide for details of the rules and regulations, which apply in each country.
If you are in any doubt about the way you must bill in any country, please contact your Account Manager before starting your campaign.