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mFUSION / Starting - How does mobile marketing work?

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Say your client needs an interactive way to entice consumers to sample a product. Mobile marketing can take a traditional ad – a broadcast spot or a billboard – and introduce a call to action with a five-digit short code: “For a free sample, text ‘try me’ to 12345.” Since 136 million Americans are already texting regularly, some of them are bound to send that message – and to receive your client’s coupon for a free sample. They use information in the response message to redeem the offer, and are entered into a database of consumers who have chosen to take part in the campaign.

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