Sign up Login

mFUSION / Starting - How does mobile marketing work?


Say your client needs an interactive way to entice consumers to sample a product. Mobile marketing can take a traditional ad – a broadcast spot or a billboard – and introduce a call to action with a five-digit short code: “For a free sample, text ‘try me’ to 12345.” Since 136 million Americans are already texting regularly, some of them are bound to send that message – and to receive your client’s coupon for a free sample. They use information in the response message to redeem the offer, and are entered into a database of consumers who have chosen to take part in the campaign.

Was this article helpful?
0 out of 0 found this helpful


Powered by Zendesk