Date of announcement: 30th August 2013
Required time to take action: 2nd September 2013
This announcement only relates to audiovisual mobile content, e.g. video and audio content.
On Monday 2nd September 2013, the mobile operators will be making some changes to the arrangements that underpin the 2004 self-regulatory code of practice for content on mobile (the Code).
From that date, the British Board of Film Classification (BBFC) will take over from the Independent Mobile Classification Body ('IMCB', a subsidiary of PhonepayPlus) as the body that provides the independent framework against which the mobile operators and their commercial content partners self-classify the commercial content for the mobile platform.
Further information on the changes to the classification guidelines is attached.