Country: United Kingdom
Service: Payforit only
Date required to take action: Clarification of rule announced 27th February 2015
The recent Payforit rule for 120 day inactive subscribers has been further clarified:
The Payforit Management Group has amended this rule so that it is consistent with similar rules elsewhere. A subscription service is where a consumer incurs a recurring charge applied to their mobile phone bill. This can be daily, weekly, monthly or even annually. Effective from the date of the Rule 27th February 2015, services where consumers are inactive for a period of 120 consecutive days must be manually unsubscribed and removed from any further billing applicable to that service only. For the avoidance of doubt, ‘inactive’ means the subscriber has not downloaded content or sent any MO SMS to the service provider. Subscribers who browse a mobile service or website will be considered to be ‘active’.
This rule will not apply to ‘push’ services, or services which are ‘seasonal’ or where an annual billing charge is applied. Post subscription marketing to the removed subscriber is permitted, unless the subscriber has indicated they do not wish to receive any marketing or promotional messages from that provider.