Country: United Kingdom
Networks: EE only
Service: EE Code of Practice update & PSMS update
Date required to take action: Immediate EE Code of Practice update and addition to PFI rule announced 27th February 2015, now applicable to PSMS.
The following was recently announced relating to Payforit services, which now applies to Premium SMS on EE also:
"A subscription service is where a consumer incurs a recurring charge applied to their mobile phone bill. This can be daily, weekly, monthly or even annually. Services where consumers are inactive for a period of 120 consecutive days must be manually unsubscribed and removed from any further billing applicable to that service only. For the avoidance of doubt, ‘inactive’ means the subscriber has not downloaded content or sent any MO SMS to the service provider. Subscribers who browse a mobile service or website will be considered to be ‘active’.
This rule will not apply to ‘push’ services, or services which are ‘seasonal’ or where an annual billing charge is applied. Post subscription marketing to the removed subscriber is permitted, unless the subscriber has indicated they do not wish to receive any marketing or promotional messages from that provider."
The full Code of Practice and full details of the above can be found via the attached document.