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Singapore marketing of Moneylenders


Country: Singapore
Networks: All
Service: All SMS 
Date required to take action: Immediate

New regulations are being enforced in Singapore which prohibit the marketing of Moneylenders via standard rate and premium SMS.  Additions to the Moneylenders Act specifically states at 2.2 of the directions:

Notwithstanding paragraph 2.1, the following advertising channels are not permitted:

...Advertisements in the form of Short Message Service (“SMS”) messages and e-mails sent to the general public, patrons of the licensee or former patrons of the licensee.

Any SMS providers who terminate their messages in Singapore must provide that they and their clients do not send or allow to be sent any such marketing.

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