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USA Standard Rate SMS Services Compliance Reminder

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We would like to remind clients of their obligations when running standard rate SMS services in USA:

 

Please note the below guidelines from the CTIA Handbook.

1- Example Advertisement - SINGLE-MESSAGE ADVERTISEMENT AND SERVICES MESSAGES (TRANSACTIONAL)

Below is an example from the CTIA Guidelines of a compliant Single Message Ad.  The CTIA is the organization which monitors and audits short code programs in the U.S.

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_1.png

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_2.png

You will note that the advertisement requires the pricing disclosure of “Message and Data Rates May Apply”.  A more condensed way of showing this is “Msg&data rates may apply”.  Additionally there are a couple of options to address the need to show where a user can view a Privacy Policy and Terms & Conditions, namely:

 

a)       Actually show the URLs for these, i.e., Privacy Policy URL www.xxxxxx.com, Terms&Conditions URL www.xxx.xxxxx, or

b)      Show the Privacy Policy URL (www.xxxxxx.xxx) and add a Customer Care number to the advertisement.

 

 

Example SMS Terms and Conditions - Transactional 

Example Corporation Terms and Contitions - SCXXXXX 

 

Program Description

Example Corporation Info Service allows mobile subscribers to opt-in to receive information about the Example Corporation and its products through SMS messages straight to the subscriber’s phone.

 

Supported Carriers

Example Corporation’s Info Service is available on the following carriers:

Appalachian Wireless, AT&T, Bluegrass Cellular, Boost Mobile, Cellcom, Cellular South, Centennial Wireless, GCI, Immix Wireless, Inland Cellular, IV Cellular, Nex-Tech Wireless, nTelos, Metro PCS, Sprint, T-Mobile, U.S. Cellular, United Wireless, Verizon Wireless, Virgin Mobile USA, and West Central Wireless.

 

T-Mobile is not liable for delayed or undelivered messages.

 

Cost

There are no premium charges for texting into the Example Corporation’s Info Services to receive the info message, however Msg&Data rates may apply.

 

Message Frequency

If you opt-in to receive info from the Example Corporation, you will receive one message.

 

How to opt-out of our service

You will only receive one message from the program however you can text STOP at any time to XXXXX. An unsubscribe message will be sent to your mobile number confirming the cancellation, but no more messages will be sent from this program after that one.

 

Support/Help

For support or information about our Info service, text HELP at any time to XXXXX. You can also email us at support@examplecorporation.comor call 1-888-555-5555.

 

Privacy Policy

Example Corporation's top priority is the privacy of our users. The following is provided to address any concerns you may have.

 

Example Corporation will never, under any circumstances, sell or distribute your cell phone number to third parties or Example Corporation clients for whom you have not approved.

 

Example Corporation will never directly market to you any services for which you have not opted in, either by cell phone, text message or email.

 

Example Corporation will never distribute any personal information about you, including your phone number, name, billing information or any other piece of identifying information.

 

If you have any questions, please send us an email to support@examplecorporation.com.

 

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2 - Example Advertisement - RECURRING-MESSAGE ADVERTISEMENT AND SERVICES MESSAGES (SUBSCRIPTION)

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_3.png

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_4.png

 

CTIA-Short-Code-Monitoring-Handbook-v1-5-2-October-2015.pdf_5.png

 

 

 

Example SMS Terms and Conditions - Subscription

Example Corporation-SCXXXXX

 

Program Description

Example Corporation Alerts & Info Service allows mobile subscribers to opt-in to receive news and information about the Example Corporation and its products through SMS messages straight to the subscriber’s phone.

 

Supported Carriers

Example Corporation’s Alerts & Info Service is available on the following carriers:

 

Appalachian Wireless, AT&T, Bluegrass Cellular, Boost Mobile, Cellcom, Cellular South, Centennial Wireless, GCI, Immix Wireless, Inland Cellular, IV Cellular, Nex-Tech Wireless, nTelos, Metro PCS, Sprint, T-Mobile, U.S. Cellular, United Wireless, Verizon Wireless, Virgin Mobile USA, and West Central Wireless.

 

T-Mobile is not liable for delayed or undelivered messages.

 

Cost

There are no premium charges for joining the Example Corporation’s Alerts & Info Services for receiving the alert and info messages, however Msg&Data rates may apply.

 

Message Frequency

If you opt-in to receive alerts or info from the Example Corporation, you will receive one message per week.

 

How to opt-out of our service

To opt-out of the Example Corporation Alerts & Info program, text STOP at any time to XXXXX. An unsubscribe message will be sent to your mobile number confirming the cancellation, but no more messages will be sent from this program after that one.

 

Support/Help

For support or information about our Example Corporation Alerts & Info service, text HELP at any time to XXXXX.You can also email us atsupport@examplecorporation.com or call 1-888-555-5555.

 

Privacy Policy

Example Corporation's top priority is the privacy of our users. The following is provided to address any concerns you may have.

 

Example Corporation will never, under any circumstances, sell or distribute your cell phone number to third parties or Example Corporation clients for whom you have not approved.

 

Example Corporation will never directly market to you any services for which you have not opted in, either by cell phone, text message or email.

 

Example Corporation will never distribute any personal information about you, including your phone number, name, billing information or any other piece of identifying information.

 

If you have any questions, please send us an email to support@examplecorporation.com.

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