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PFI rules updated - changes to advertising requirements


The PFI management group has published a recent amendment to the PFI scheme rules. There is now a requirement that pricing is included in all banner ads.

5.1 All banner ads must contain pricing that is prominent and proximate

Consumers must be made aware of the costs of the service prior to the payment pages including prominent and proximate pricing in all banner ads.

This change is for immediate implementation.

Please see the full Payforit Scheme Rules 6.5 updated 01.03.2018 attached.

If you have any questions, please feel free to contact us.

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