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UK - Vodafone social media channel policy


Vodafone has decided to formally bring the social media channels in line with the policy regarding advertising in apps. From the start of April 2018 Vodafone will issue yellow cards for merchants having adverts placed in any media channel designed to be of interest to children. The expectation is that channels containing videos particularly attractive to children must be blacklisted.

Although this will formally take effect as of next month, Empello have been instructed to alert merchants via white cards to instances they find for the remainder of March 2018. This is intended to give time to ensure implementation of robust and extensive blacklists and to avoid merchants being issued any cards.

If you would like any advice on which channels you should be blocking, please contact Empello or the compliance team for help.

Should you have any queries, please don’t hesitate to contact your account manager.

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